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FACULTYOFCOMMUNICATION OFMEDIASTUDIES
MALACCABRANCH
PRACTICUM REPORT
PRACTICALTRAINING (COM331)
SESSION:SEPT2018-JAN 2019
RAJAFARHANABINTIRAJAFAHRULNIZAM (2016676362)
SUPERVISOR:
WAN AZFAROZZAWAN ATHMAR
DIPLOMAIN NEW MEDIACOMMUNICATION AND CONTENTPRENEURHIP(MC111)

03
EXECUTIVE
SUMMARY
25
CHAPTER
35
CHAPTER
39
CHAPTER
two :
department
designated departments
description of intern’s function
system & workflow
projects
FIVE
application of theory
& skills s
four
benefit gained from
this experience
14
ACKNOWLEDGE-
MENT
nt
30
CHAPTER
three
application of theory
& skills s

ents
25
chapter
25
CHAPTER
25
chapter
one :
introduction
background of the company
Description of the company
vision & mission
organizational chart
four
benefit gained from
this experience
one :
introduction
30
background of the company
Description of the company
vision & mission
organizational chart
CHAPTER
two :
department
designated departments
description of intern’s function
system & workflow
projects

introduction

introduction
summary executive
For the past three months, I
have had the opportunity at a
first-hand experience working in
the creative industry as a
Design Intern at Saatchi &
Saatchi Arachnid -a Publicis
One agency- located in
Menara Olympia, Jalan Raja
Chulan in the heart of Kuala
Lumpur’s golden triangle. This
experience has been an
eye-opening journey for me as
my final project before completing
my Diploma in New Media
Communications and Contentpreneurship.
This report stresses
on the experience I have gathered
at SSA; especially the work
and projects that I have assisted
on, all of my creative visuals,
activities that were coordinated
and have also included a
comprehensive job description
about my work there as an
intern.
Since October 2012, Saatchi &
Saatchi Arachnid has always
been the interactive marketing
agency that focuses primarily
on digital media as the main
platform of advertising. Despite
dabbling in a few projects that
included mainstream media
such as print, radio and prime
time television from time to time,
SSA’s digital expertise has won
them numerous outstanding
awards that decorates the
walls of their office. Later in this
report, I will discuss further on
the history of this prestigious
agency and its’ role in the
industry as well as how they
operate on a daily basis.
Being a Design Intern at SSA, I
was fortunate enough to work
together with many talented
and accomplished creatives.
Despite playing a small role in a
massive agency, many of these
creative individuals gave a
massive impact on my outlook
on their line of work. Included in
this report will be a complete
documentation of my designated
department which is the
Creative Department and I will
also discuss further on my role
as an intern where I had to be
involved in many creative processes
for local and international
clients.
Overall, this journey has been
an amazing learning experience
for me to independently
understand the working environment
better as a start
towards the real-world. This
internship was aligned with all
the teachings that I have
received during my years in
university and has definitely
became an experience where I
could apply all that I have
learned and has helped me
realise how far I’ve come and
how far still I have to go.

introduction
Acknowle
In the very beginning, none of this could have
been possible without His blessing so I would like
to express my highest gratitude to Allah S.W.T for
allowing me accomplish my internship program
and report in timr. He gave me patience when I
was demanding and strength when I was weak.
Without His guidance I would not be where I am
today.
Furthermore, I could not go through with this
report without thanking all of the lovely people I
have met at Saatchi & Saatchi Arachnid who
have helped me with my transition when I first
started out at the agency. They have all been
so encouraging since my first day and for them I
am grateful. First of all, I would like to thank my
supervisors at SSA, Mr. Constantine Chew and
Mr. Julian Lee for taking me under their wing with
their never-ending support throughout my whole
internship program. I am thankful for their time
and willingness to share their knowledge and
feedback to help me better serve my purpose
there and to meet client demands with great
effort. Sincerely, I would also like to express my
gratitude to all the employees of the Account
Management and Creative and Copywriting
department along with all the other interns who
helped me gain an unforgettable experience. I
will definitely cherish all of our memories together
and I truly believe, that they have left me a
better person today than when I started.
Also, a very special gratitude goes to my internship
supervisor, Ms. Wan Azfarozza Wan Athmar
for her guidance and feedback in the completion
of my internship report. She has done a lot
in making sure that all of us are on track with our
work and we will be eternally grateful for that.

introduction
dgements
With any project, hardships and difficulties
becomes the things that are going to hold us
back. Some days are harder to go through than
most and we will feel like the whole world is
against us. During those tough days I was fortunate
to have my friends and family who loved
and supported me throughout. So to them, I am
thankful. They believed in me when no one else
did and they fought for me on days I couldn’t
stand up for myself. I am nothing without them
and for that I will be forever grateful.
Yours Truly,
farhana.

co
CHAPTER ONE
Backgr
the C

CHAPTER ONE
ound of
ompany

CHAPTER ONE
Umbrellaed under Publicis
Groupe’s arsenal of creative
agencies, Saatchi & Saatchi
Arachnid is one company worth
mentioning. With a humble headcount
of just under 40 creative
and talented employees working
together as one unit to deliver
media-neutral experiences—with
digital at its core—alongside
creative solutions that will lead
to engaging brand campaigns,
this prolific company has been
making its way through the advertising
industry since 2012.
Back in 1996, Saatchi & Saatchi
Arachnid was formerly established
as “Arachnid Sdn. Bhd.”
before being acquired by the
France-based company, Publicis
Groupe, in late 2012. The former
digital agency was rebranded
along with Saatchi & Saatchi
Singapore as one and has
officially become a part of the
Saatchi & Saatchi network in the
Asia-Pacific region now known
as Saatchi & Saatchi Arachnid
in October 2012 with David Soo
as Managing Director. Moving
their offices from Mid Valley City
to Menara Olympia, Saatchi &
Saatchi Arachnid wanted to
make room for not just new
clients but also new directions.
Now, Saatchi & Saatchi Arachnid
operates as an interactive marketing
agency under Terrence
Low as the Business Director
alongside Constantine Chew as
Head of the Creative Department
to oversee the entire operation.
With firm roots in digital and
interactive marketing, Saatchi &
Saatchi Arachnid’s services has
evolved into all forms of interaction-oriented
touch points. It’s
portfolio of clients range from
many industries and many that
are blue chip multinationals. Currently,
their offices are servicing
a roster including MINI, Nescafé
Dolce Gusto, TM ONE, Kimball,
Prego, Campbell’s and a lot
more. Over the years, Saatchi &
Saatchi Arachnid has received
11 client-nominated and client
judged Advertising + Marketing
Agency Of The Year Awards in
five agency categories including
Digital Agency of the Year,
Direct Marketing Agency of the
Year and Creative Agency of
the Year.

CHAPTER ONE

CHAPTER ONE
Being in a fast-paced and tech-influenced
industry, Saatchi & Saatchi Arachnid’s digital
expertise has made them one of the most thriving
agencies out there. From sparking many
online brand-campaigns to running a series of
mobile ads, this digital explosion from them has
impressed many. Paralleled to their booming
energy, it’ll only be fit if their offices are as
impressive as their reputation.
After the acquisition of Arachnid, the new and
improved Saatchi & Saatchi Arachnid traded
up their Mid Valley offices for one in the heart of
Kuala Lumpur. Sharing spaces with Publicis
Groupe’s arsenal of agencies such as Leo Burnett,
Alpha 245, Prodigious and Publicis Malaysia
in Menara Olympia, their 18th floor view is
one breathtaking sight. Being situated in the
infamous Jalan Raja Chulan, it can be hard to
escape the weekly traffic but the rich heritage
that surrounds the many colonial buildings
around the area is something that everyone can
appreciate.
Located in the building are many other offices
of different kinds so you can expect Menara
Olympia to be constantly bustling with busy
working people. There is a bus-stop where a lot
of people would usually utilise the GO KL City
Purple Line Bus that is free-of-charge that takes
travellers from the Bukit Bintang area to Chinatown
and back. This makes travelling to the
office a lot easier since the bus-stop is directly
in-front of the building.
As the elevator doors opens on the 18th Floor,
you can immediately see the offices of Saatchi &
Saatchi Arachnid with Alpha 245 parallel
towards each other since they share the same
floor. Every employee holds an access card that
enables them to enter their offices. As an intern,
we were only given access to enter our own
respective offices along with the access to enter
the office of Leo Burnett on the 5th Floor.
Descr
Co
Each agency has a distinctive style and character
in the interior design of their office. While
Leo Burnett takes on a more classic and nostalgic
feel and Alpha 245 has a rather quirky taste,
Saatchi & Saatchi Arachnid’s offices has a more
minimal and monochrome design to it. White walls
are decorated with wide windows that highlight
the Kuala Lumpur skyline beautifully with a clear
view of KL Tower and also the KLCC Towers.
Detailed with subtle notes of tiffany blue in their
interior design, SSA’s offices are fully functional
with a spacious pantry fully equipped with a
free-flow of a variety of cereals, toast with condiments
along with beverages from tea to
coffee that are restocked every morning. Other
than that. there are also 2 main meeting rooms
that are nicknamed the “Ice Box” and “Sauna
Room” which are used to entertain clients, hold
meetings and where creative reviews happen.
SSA’s working environment is definitely stimulating
as a creative working space.

CHAPTER ONE
iption of the
mpany
figure 1.0 : map of Menara Olympia

p r o b
d i f f i c

l e m s
u l t i e s