Cycle Management Final File optimize

www.insightscare.com 

December 2018 

Company of The Month 

The 10 Best 

Revenue Cycle 

Management 

Solution Providers 

2018 

Richard Atkin, CEO 

Greenway Health 

Sam Khashman 

President & CEO 

Imagine 

Software 

Continuous Innovation for Best-in-Class Revenue Cycle Solutions

Editor’s Column 

he revenue cycle in healthcare has been following the 

Tfee-for-service reimbursement strategy for a long time 

now. According to various healthcare experts, this 

process has proven to be very time-consuming. Patients are 

paying more for the out-of-the-pocket services, which are not 

very beneficial, and opting less for the necessary services. All 

of these concerns call out for a change in the existing revenue 

cycle management system. This is where the value-based care 

reimbursement strategy comes in. 

The value-based payments bring to us the opportunity to lower 

the cost of patient care while improving the quality. The 

process is solely based on charging medical bills for positive 

clinical outcomes. Not only does it increase the sense of 

accountability in healthcare organizations, but it also shifts the 

burden of financial responsibility from payors to providers. 

Transiting to the 

Value-based Care 

Reimbursement 

The question that arises is - can we do this? Yes! Although, the 

transition from fee-for-service to value-based payments is not 

easy, it is definitely possible. A few strategies can help make 

the process faster and smoother. Data analytics play a major 

role in analyzing quality metrics of an organization and 

monitoring its progress. This will help in keeping track of the 

quality of the services provided. The medical bills can then be 

tied to outcomes of those services. 

Alongside, healthcare companies should promote collaboration 

among its several professionals, like nurses, doctors, finance 

managers, and so on. Often, due to lack of sync between these 

role-players, the payment process becomes confusing and is 

delayed. Also, front-end revenue cycle tasks are to be paid 

attention to. If the patients are educated about their financial 

responsibilities at every step, the transparency and ease in the 

entire process can be maintained. Population health 

management is another factor to be considered. Providing 

preventive and post-treatment care can aid to this. 

As it is said, change is the only constant thing and such a 

change for better results is today a necessity in healthcare. By 

adopting value-based care reimbursement system, the industry 

can holistically improve its revenue cycle. 

Aishwarya Nawandhar 


Editor

Editor-in-Chief Pooja M. Bansal 

Senior Editor Anish miller 

Managing Editor Ashwini S. Deshpande 

Executive Editor 

Art & Design Head 

Co-designer Paul Belin 

Art & Picture Editor 

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sales@insightscare.com 

December, 2018 

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Cover Story 

8 

ImagineSoftware 

Con nuous Innova on for Best-in-Class 

Revenue Cycle Solu ons 

Company of the Month 

CXO 


Expanding Possibili es 

in Healthcare with Leading-Edge 

Technology Solu ons and Services 

16 32 

Expert’s Corner 

How Today's 

Environment is Reshaping the 

Medical Device Industry

CONTENTS 

20 

Billing Tree 

Enhancing the Pa ent Payment 

Process with Avant-Garde Solu ons 

ezDI 

Making Data 

Management Intelligent 

26 

42 

Intuit Micro 

Offering State-of-the-art So ware 

Solu ons to Improve Pa ent Care 

ARTICLES 

22 28 38 

Health Spotlight 

Balancing Health and 

Fitness at Workplace 

Editor’s Choice 

8 Tac cs to Augment 

Pa ent Financial Experience 

Emerging Trends 

Healthcare's Big 

Leap to Big Data

The 10 Best 




2018 

Meet the Innovators 

of Tomorrow 

he world is embracing digitalization at a rapid pace and the global healthcare industry is not an exception. 

TPatient care is made better, disruptive innovations have engulfed the industry and there’s a lot more 

development going on, in and around healthcare. Along with focusing on improving and personalizing the 

care, the healthcare providers need to focus on remaining financially fit. Efficient revenue cycle management is the 

key to ensure this. There are various companies around the globe that are helping the care providers in efficiently 

managing their financial duties, as well as reducing the patients’ financial responsibilities. 

In a pursuit to acknowledge the revolution some of these companies are bringing to the existing revenue cycle 

segment in healthcare, we bring to you the special edition, titled “The 10 Best Revenue Cycle Management 

Solution Providers 2018”. It highlights the pioneers in this industry as well as their contribution to augment the 

existing workflow. 

On its “Cover”, is featured a remarkable contributor in this domain who is reinventing the revenue cycle experience 

and is striving to create a truly patient-centered experience, ImagineSoftware. The cover story provides the insight 

into the company and how it is making its mark in the healthcare domain. 

Other than the interesting cover story, we have Greenway Health, a company aiding physicians run their business 

better while improving care for patients, listed as the “Company of the Month”. Apart from this, we have also enlisted 

BillingTree, a pioneer providing integrated payment solutions; ezDI, Inc. that offers holistic and state-of-the-art 

billing solutions; Intuit Micro Technology, LLC, who is a leading healthcare IT solution provider in the Middle East; 

Impact Advisors; Intuitive Solutions; MD1, Inc.; RSource; and the MEDCOR Group. 

As you flip through the pages, you will find an engaging article by an ingenious personality of the industry Jeff 

Mongelli, the CEO and Founder of Acentec, Inc., under the title Expert’s Corner. Contributing further to this 

special edition are certain brilliant articles by our in-house editors- Health Spotlight, Emerging Trends, and Editor’s 

Choice. 

Walk yourself through the pages and enjoy a good read!

Imagine 

Software 

Continuous Innovation for Best-in-Class Revenue 

Cycle Solutions 

‘ 

We are committed to the 

success of our clients, partners, 

and employees. 

‘

The 10 Best 




2018 

Sam Khashman 

President & CEO

Cover Story 

‘ 

We are committed to innovative development and 

intuitive revenue cycle management solutions. 

‘ 

evenue cycle management possesses the 

Rpotential to financially make or break healthcare 

organizations. In addition to ever-changing 

policies and regulations, effective billing and collection 

processes are becoming more important than ever for 

medical billing companies, practices, and hospitals to 

stay afloat. Designed as a complete medical billing 

solution, ImagineSoftware offers the technology needed 

to capitalize on collections throughout the lifecycle of a 

medical claim. The company is reinventing revenue 

cycle management to create a more streamlined and 

patient-centered experience. 

ImagineSoftware is a leading provider of billing 

automation software and revenue cycle management 

applications. Offering powerful technology solutions for 

medical billing offices, practices, and hospitals, it 

currently services more than 46,000 physicians across all 

50 states. It is headquartered in Charlotte, North Carolina 

with additional office locations in San Diego, CA and 

Daytona Beach, FL. The company’s solutions improve 

financial efficiency, build provider reputation, and 

ultimately improve the patient payment experience. 

A Journey of Innovation 

“If you can imagine it, they can do it.” A statement 

proclaimed by one of ImagineSoftware’s first clients that 

shaped the future of the company. ImagineSoftware was 

incorporated and launched in 2000 as a workflow and 

document imaging company. After successfully 

developing enterprise-wide analysis and financial 

systems in 2002, the company began to focus on the 

healthcare IT sector around 2003. Eighteen years later, 

the goal remains the same: ‘To be the leading healthcare 

revenue cycle management platform.’ 

Today, the company has grown to a grand stature. 

ImagineSoftware was the first mover in the industry after 

implementing Artificial Intelligence (AI) within its 

product suite to address patient insurance eligibility. 

Further, it is committed to innovative development and 

intuitive revenue cycle management solutions, helping 

clients achieve peak performance and measurable results 

by streamlining the billing and collections workflow, 

improving staff productivity and increasing practice 

profitability. 

The Seasoned Leader 

Sam Khashman, ImagineSoftware President and CEO, 

established the company with the vision of workflowcentric 

computer systems. Khashman leveraged his 

experience working with high volume transactions in the 

manufacturing, financial and insurance industries to 

develop Imagine’s revenue cycle management system. 

He has spent his career evolving markets with various 

software solutions and is recognized in the health 

industry for combining complex processes into efficient, 

single system solutions. He has an extensive background 

in systems integration, process efficiency, and imaging 

systems. With more than two decades of executive 

leadership positions, he has led the development and 

commercialization of more than 18 software products 

which are utilized by thousands of unique users and 

serve millions of patients.

The Product Suite 

ImagineSoftware is built for high-volume and complex 

medical billing. After years of client feedback, research, 

and collaboration across numerous specialties, Imagine 

has developed cutting-edge medical billing software that 

is both flexible and scalable. It is designed to meet the 

needs of numerous specialties and helps to streamline the 

practice management workflow to increase revenue. The 

products not only offer providers increased collections 

and better staff productivity, they also ensure a better 

patient payment experience. Along with providing 

advanced technology and automation, the company 

provides seamless connectivity for a fully optimized 

practice management experience. 

Designed as a complete healthcare billing systems and 

revenue cycle solution, the Imagine software suite of 

products offer the technologies and tools needed to 

enhance practice management, capitalizing on 

collections throughout the entire lifecycle of a claim. 

With the ImaginePay online payment portal and 

HonorCare® patient payment plan, patients are 

provided with convenience, affordability, and the 

freedom to take better control over their medical bills. 

ImagineAI, as it is aptly named, allows health 

providers to gather detailed patient demographics and 

payor information, while customizing billing messaging 

based on patients’ ability to pay their medical bills. The 

system learns and adjusts over time to maximize revenue 

without compromising compliance. 

Tailoring Services to Fit Client Needs 

At the heart of ImagineSoftware’s core values is servant 

leadership. Each clients’ business challenges are unique 

making the selection of medical billing software a 

complicated process. To meet the needs of health 

organizations of all shapes and sizes, ImagineSoftware’s 

three areas of focus are medical billing solutions that 

cater to numerous specialties, exceptional 

implementation, and customer support. Much of 

ImagineSoftware’s growth over the years can be 

attributed to its dedication to customers. “We never 

forget who we work for. Without our clients, we’re just a 

software company. They are the reason we’re 

successful,” says Khashman. 

Honorable Laurels 

ImagineSoftware has been named to the 2018 Grant 

Thornton North Carolina 100® (Nc100), which ranks 

the state's largest private companies by revenue. 

Khashman states, “This award reflects our commitment 

to delivering innovative software solutions to our 

customers in the healthcare space through our culture of 

servant leadership.” In addition, the company holds a 

place in the Inc.5000 list, the NC Mid-Market Fast 40 

list and the Fast 50 list. 

The Imagine Family 

There’s more to ImagineSoftware than the services and 

products it provides. It is the family, with all its 

employees having a significant place. The 

ImagineSoftware team works together in a transparent 

environment where all ideas and suggestions are 

respected. Employees are provided with numerous 

benefits including free lunches, family and employee 

social events, recognition awards, and more. This helps 

create a positive, flexible work-life balance. 

ImagineGives, an internal charitable initiative that 

provides Imagine employees with the opportunity to 

support their community through volunteering, 

prioritizes philanthropy for its surrounding communities 

and people. This was started to make a lasting and 

positive impact on the people and communities that have 

supported ImagineSoftware. The company also 

encourages the spirit of giving by supporting its 

employees through a matching gifts program. 

The firm encourages its employees to grow in their 

‘ 

We never forget who we work for. 

Without our clients, we’re just a software company. 

They are the reason we’re successful. 

‘

‘ 

With our state-of-the-art solutions, we are here to help 

healthcare move closer to patient-centric care. 

current and future careers with Imagine by offering weekly time for learning and training courses as well as defined 

paths for positional movement within the organization. 

Hand-in-hand with Technologies 

With rapid changes in the healthcare industry due to the adoption of innovative technologies, ImagineSoftware has 

made it a point to stay at pace with these developments. The evolution of AI and machine learning is now a reality and 

AI is already disrupting various sectors. ImagineSoftware has adopted the technology to revamp the world of 

healthcare, and endeavors to continue the same. It is transforming the revenue cycle experience to move closer to the 

notion of patient personalization. Its holistic medical billing and revenue cycle solution has empowered healthcare 

providers with technology and tools. With this, they can enhance practice management and capitalize on collections 

throughout the complete lifecycle of a claim from front-end scheduling to back-end reporting. 

Endeavors in Care Enhancement 

“Healthcare is an industry in need of innovation as health plans, providers, healthcare companies, and the 

government, are facing rising costs and inconsistent outcomes. All involved are working to improve care and health 

outcomes, all while reducing costs and spending. At ImagineSoftware, we pave the way for peak performance in 

medical billing as we continue our focus on results-driven innovation,” asserts the CEO. ImagineSoftware plans to 

drive its business forward and create new advancements in the industry by understanding client needs and anticipating 

its next steps. It also foresees the benefits for automation and intelligence in the current healthcare space and far into 

the future. The company plans to continue to react to the needs of its customers by implementing quality technology to 

combat ongoing challenges in capturing revenue through payor reimbursements and patient payments. 

For more info visit 

www.imagineteam.com 

‘ 

It's not just about the software, it's our people too. 

‘ 

‘

The 10 Best 




2018 

Company Name Management Brief 

BillingTree CareView 

mybillingtree.com 

Edgars “Edz” Sturans 

CEO 

BillingTree is a leading provider of integrated payment 

solutions in Healthcare and other biller direct verticals. 

ezDI, Inc. 

ezdi.com 

Chetan Parikh 

CEO 

ezDI claims to be the only provider of born-in-the-cloud , AI - 

based , fully integrated, Speech to text, CDI, CAC, Encoder, 

Auditing and Analytics platform on the planet. 


greenwayhealth.com 

Richard Atkin 

CEO 

Greenway Health provides software services to ambulatory 

healthcare practices, so that physicians can better run their 

businesses and care for their patients. 

ImagineSoftware 

imagineteam.com 

Sam Khashman 

President & CEO 

ImagineSoftware is reinventing the revenue cycle experience 

to create a truly patient-centered experience. 

Impact Advisors 

impact-advisors.com 

Peter Smith 

Co-founder & CEO 

Impact Advisors is a healthcare consulting firm dedicated to 

improving healthcare through technology and process 

improvement. 

Intuit Micro Technology, 

LLC 

intuitme.com 

Giri Rajan 

Founder & CEO 

Intuit Micro is a healthcare IT solution provider and software 

developer in the Middle East. 

Intuitive Solutions 

intuitive.solutions 

Tayyab Yunus 

CEO 

Intuitive Solutions Inc. (ISI) is a 

global People > ProfitSM company. 

Md1 

md1health.com 

Richard Hicks 

CEO 

Md1 provides patient encounter, revenue cycle, practice 

operations, and transitional care management solutions. 

Rsource 

rsource.com 

Lawrence Reid 

CEO 

Rsource provides innovative third-party-payer solutions that 

improve revenue cycle performance for hospitals. 

The MEDCOR Group 

medcorinc.com 

Jonathan Gerber 

CEO 

MEDCOR Revenue Services is a premier independent 

billing and revenue cycle management services provider.

Greenway Health: 

Expanding Possibilities in Healthcare with Leading-Edge 

Technology Solutions and Services 

The consumerization of 

healthcare is dramatically 

changing the equation for 

providers. Competitive pressure is 

forcing physicians to invest in new 

technologies and processes designed to 

improve the patient experience, all 

while they're seeking ways to grow 

their bottom line. Thanks to innovative 

technology available today, practices 

can simplify billing and identify new 

revenue opportunities. One company 

making this possible is Greenway 

Health. 

Greenway, a market leader in the U.S. 

healthcare space for more than 40 

years, provides software and services 

to ambulatory practices so physicians 

and their office staff can better run their 

businesses, nurture their practices, and 

‘provide better care’ for ‘their’ 

patients. The company provides 

services that create value for providers 

and patients through a proven team of 

clinical, financial and technology 

experts committed to innovations that 

keep people healthier and happier. 

Their primary focus: to make patientdriven 

care a reality while navigating 

the ever-changing healthcare system. 

To date, Greenway has partnered with 

more than 10,000 organizations and 

75,000 progressive providers across 

more than 40 specialties, which 

translates into more than 100 million 

lives that are touched by its solutions. 

All of Greenway’s solutions and 

services are designed to meet its 

company-wide goals of ‘delivery high 

quality solutions that create value for 

providers and patients.’ The company 

aims to expand possibilities in care, 

contributing to the success of its 

customers in ways no one else is doing 

in the industry. 

Prominent Services for Managing 

the Revenue Cycle 

Greenway goes beyond Electronic 

Health Record (EHR) and practice 

management solutions, providing its 

customers with integrated, userfriendly 

tools, such as Greenway 

Revenue Services (GRS), the top-rated 

revenue cycle partnership chosen by 

high-performing practices of all 

specialties to improve their focus on 

patient care while increasing their 

revenue. Excelling in denial 

management, consultation, and billing 

expertise, GRS’ dedicated teams invest 

personally to help each practice expand 

their revenue potential and consults on 

billing best practices to optimize a 

practice in the front office, back office, 

and clinical-side to improve insurance 

and patient collections. As a revenue 

cycle management (RCM) partner, its 

billing expertise and transparency 

enables administrative staff to shift 

their focus to regulatory compliance, 

security and patient engagement. 

The Journey to Innovation 

Nearly 40 years ago, under a previous 

name, Greenway helped healthcare 

providers tackle a major problem by 

introducing the first-ever practice 

management system: Medical 

Manager. The solution revolutionized 

scheduling, billing and reporting by 

eliminating paper on the practice side, 

and is now in the Smithsonian 

Institute. Following several 

acquisitions and name changes, the 

company became the present-day 

Greenway Health after combining with 

Greenway Medical Technologies in 

2013. 

Today, Greenway continues its 

tradition of innovating, introducing 

new capabilities to its platforms and 

products that balance a deep 

understanding of what’s required today 

with a keen eye toward the emerging 

future. The company continues to 

focus on creating innovative tools and 

services that help its customers 

navigate value-based care and 

capitalize on government incentive 

programs while keeping their patients, 

and their practices, healthy. GRS plays 

an important role in doing that. 

In fact, this year Greenway was named 

a Category Leader for Ambulatory 

Revenue Cycle Management Services 

in the Best in KLAS: Software & 

Services report. The company and its 

16 | December 2018 |

Company of The Month 

“Our mission is to 

partner with our 

customers to help 

keep them financially 

healthy, so they can 

focus on keeping 

their patients physically 

healthy” 

Richard Atkin, CEO 

An Experienced, Natural-Born Leader 

As CEO of Greenway, Richard Atkin brings extensive executive experience to the company. He has a strong 

background in developing talent, team building and organizational alignment, and has a focus on process-driven 

management. He received his B.Sc. honors in physics and electronic materials from Bangor, University of Wales, 

and his MBA from the University of London, Imperial College. 

Prior to joining Greenway Health, Richard worked at Vista Equity Partners, serving its portfolio companies, 

including DealerSocket, EagleView, Finastra, Omnitracs, Solera, and STATS. Receding to his role as an operating 

principal, he was the president of Vista Consulting Group from 2014 to 2017, where he helped the organization 

evolve and scale to support the growth in the Vista portfolio. Before joining Vista, Richard was the President and 

CEO of Sunquest from 2005 to 2014. Prior to that, he was President of Hospital Systems at Misys plc, CEO of 

Spacelabs Medical, and CEO of Datex–Ohmeda Inc. 

| December 2018 | 17

“A partnership with 


gives your practice 

full insight into its 

financial standing, 

and proactive service 

from an expertly 

trained staff” 

software were recognized for “a true 

partnership, transparency of financials, 

expertly trained staff and proactive 

service.” 

Greenway has more than 15 years of 

extensive experience in revenue cycle 

management and optimizing billing 

processes, which enables the team to 

apply deep expertise in order to 

efficiently maximize revenue potential. 

Also, with a key focus on data analysis 

and metric performance with over 85% 

of customer excelling beyond RCM 

industry benchmarks, the firm 

improves revenue generation. Adding 

to this is its dedicated team with 

ongoing communication and 

transparency, which is often cited by its 

customers as an extension of their own 

teams. 

A Valued Partner: Helping 

Healthcare Practices Achieve Their 

Goals 

One of Greenway’s prestigious clients, 

Dr. Ernesto Gomez with Mesa 

OB/GYN states, “If Greenway Revenue 

Services had not come into my life, I 

don’t think I’d be in private practice 

today.” GRS educated his billing staff 

on claim practices and helped update 

their processes to improve efficiency. 

The front office staff was trained to 

improve accuracy on in-take and 

collecting patient payments. Mesa 

OB/GYN has doubled its average 

reimbursement per encounter; 

improved days in A/R from 54 to 36; 

grew payments in 60 days to 72 

percent. Dr. Gomez only receives 10 

percent less revenue than when it had 

twice as many providers and 

contributes that adds to the success of 

his partnership with GRS. 

Valley Day and Night, a five-location 

practice in southern Texas, is another 

happy Greenway customer. It provides 

affordable, reliable quality care to 

about 15,000 patients each month. 

Upon partnering with GRS, the 

company uncovered $1 million in 

uncollected revenue, down-coding 

visits and opportunities to train internal 

staff on new billing procedures and 

improved processes. The key outcomes 

of this partnership include decreasing 

denial trends from $100,000 to nearly 

$19,000 per month; decreasing days in 

A/R 75% from 142 days to 36 days; 

and the accessibility to the GRS team 

for guidance that also opened new 

doors to additional efficiencies in the 

practice. Melissa Jareño, Chief 

Operating Officer of Valley Day and 

Night states, “I am able to focus on 

efficiencies because I am no longer 

worried and focused so much on 

billing and fighting to bring in every 

dollar while fearing that my billing 

department was having trouble keeping 

up with the workload, and keeping up 

to date on billing challenges.” 

Apart from the success stories of its 

clients, Greenway has also received 

several awards and recognitions. 

Greenway’s revenue cycle 

management solution received the top 

KLAS rating for Ambulatory Revenue 

Cycle Management Services among 

small clinics in the 2017 Ambulatory 

Revenue Cycle Management Services 

report. It was also honored with 2015 

Enabling Technology Leadership 

Award for the U.S. Ambulatory 

Electronic Health Record Market by 

the consulting firm Frost & Sullivan. 

Future Roadmap: What’s Ahead for 


The average revenue improvement 

seen by the company’s practices after 

switching to GRS is 6%. Moreover, net 

collections average 97% for those who 

partner with GRS. This is a true 

testament to how GRS helps practices 

simplify billing and identify new 

revenue opportunities while also 

providing the consultation, expertise 

and resources practices need to achieve 

their financial goals. Moving forward, 

Greenway plans to continue meeting 

the needs of its customers in the 

evolving healthcare landscape, 

providing tools and solutions their 

customers need to achieve success with 

value-based care. 

“Improving healthcare 

is at the heart 

of our work. 

We help you 

turn data and 

insights into action, 

so you can 

fit life-saving care 

into real life” 


BillingTree 

Enhancing the Patient Payment Process 

with Avant-Garde Solutions 

The landscape of healthcare is 

changing, and for better. The 

term- ‘Positive Disruptive 

Innovation’ has made the healthcare 

providers committed to improving the 

quality of healthcare solutions while 

effectively reducing the costs involved. 

For balancing this financial curve, 

value-based, state-of-the-art RCM has 

become a thing of prime importance. A 

company focused on technological 

innovation in payment processing to 

render state-of-the-art billing solutions 

to the healthcare industry is 

BillingTree. It is a leader of payment 

solutions for the new age. Through its 

technology-driven suite of products 

and services, the company empowers 

organizations to increase their 

efficiency and decrease the costs of 

accepting payments and 

patient/consumer communications, 

while adhering to the most stringent 

compliance regulations. 

Headquartered in Phoenix, Arizona, 

BillingTree was established to meet the 

market’s growing demand for a 

vertically-focused provider of 

integrated payments solutions. Today, 

it is the leading provider of these 

solutions to the Healthcare, ARM, 

Property Management, B2B, and 

Financial Services industry verticals. 

Journeying to the Top 

Incepted in 2003, BillingTree has 

witnessed constant and spectacular 

growth over the years. Initially, it was 

founded mainly as a sales and 

marketing company with ACH 

processing. Later, it developed the 

business model of integration with an 

ARM software package beginning with 

CR Software. Within a few years, it 

added credit card processing, offering 

its customers an easier, more secure, 

faster, and cost-effective paymentprocessing 

solution. With the 

announcement of the integration of 

new digital payment solutions 

including CareView into its suite in 

2018, BillingTree has journeyed to 

become a leading a fintech innovator. 

The testimony to its incredible growth 

in innovation is its Payrazr that offers 

its customers comprehensive, in-house 

developed payment solutions and 

CareView Patient Hub. 

The Perfectly Designed Suite 

The BillingTree’s CareView HUB is a 

suite of sophisticated features and 

services designed to rapidly 

communicate and accurately capture 

healthcare-focused patient payments 

securely through multiple channels. 

It empowers the patients with the 

ability to make a quick, one-time 

payment against an outstanding bill. 

They can also enroll their credentials 

for a more enriching portal-based 

account management experience where 

they can view statements, setup 

payment plans, view payment history, 

and save virtual wallets. Moreover, 

with CareView HUB, patients can pay 

at the point of care with their 

credit/debit/FSA/HSA card or via cash 

and check, further enhancing the 

channels and methods of payment 

available. It also supports SMS 

notifications and mobile text-to-pay 

along with inbound Interactive Voice 

Response (IVR) to check balances and 

make payments over the telephone. 

Additionally, for the practitioner, this 

suite allows customer service agents to 

have a full range of always-on features 

to capture payments and obtain 

advanced reporting of transaction 

activity. It also supports fully 

customizable data integration within 

every leading healthcare practice 

management system. If the healthcare 

practice doesn’t have its own merchant 

account to accept credit cards or 

eChecks, BillingTree offers these with 

a fast turnaround - getting any practice 

up and running on the CareView HUB 

quickly. 

“Insurer payments are only part of 

today’s healthcare revenue cycle. In a 

world of copays and rising deductibles, 

nearly every healthcare encounter now 

requires some type of patient payment. 

That’s why BillingTree’s CareView 

solutions are designed to ensure that 


you receive your fair share in a process that’s quick, effective 

and convenient – for you AND your patients,” asserts its CEO. 

Outshining Peers with Innovation at its Heart 

With its focus on cutting-edge comparatively priced payment 

solutions and technology, BillingTree offers convenience, high 

service levels, risk mitigation, and compliance above and beyond 

its peers. Unlike other payment problem solvers, the company 

offers innovative in-house developed CareView, Payrazr gateway 

solution, and multiple other fintech solutions in the product suite. 

‘ We make 

payments 

easier, for both 

your practice 

and your 

‘patients‘ 

Edgars “Edz” Sturans 

CEO 

It is dedicated to creating the least resistant payment pathway for 

the patients. The company has helped in maximizing settlements 

by allowing clients to move freely between several channels and 

payment methods, making the whole process more convenient 

for them. In addition, BillingTree’s customers can maximize the 

timely collection of balances by using their end-to-end suite of 

payment options and solutions. 

Catalyst to the Growth of BillingTree 

Edgars “Edz” Sturans is the CEO of BillingTree, joining in 

2014. Prior to BillingTree, he served as a VP of Global Product 

Services at FICO®, which acquired CR Software. Under Edz’s 

guidance, the company has experienced significant growth, 

welcoming new clients and expanding its payment offerings 

across the ARM, Auto Finance, Student Loan Rehab, Credit 

Union, and Healthcare industries. 

Accolades and Recognitions 

Three years back, BillingTree began surveying the healthcare 

industry on payment technology challenges, trends, and 

opportunities for revenue cycle management professionals in its 

annual industry study. It has now become a benchmark for the 

changes in the industry, a copy of the recent survey results is 

available at https://mybillingtree.com/collateral/2017- 

collections-operations-and-technology-survey-report/. 

BillingTree was also included in the Beckers Hospital Review’s 

160 healthcare revenue cycle companies to know 2017. The 

company has also been accredited with ‘A+’ rating by the highly 

reputed Better Business Bureau (BBB). It strongly complies to 

PCI-DSS 3.2, HIPAA (ePHI). 

Future Endeavors 

BillingTree is all set to continue its growth trajectory with the 

CareView integration solidified within their growing product 

portfolio to focus on the healthcare payment needs. The company 

expects to process more than $4.00 billion in payments in the 

U.S. this year. 

| December 2018 | 

21

BALANCING 

HEALTH 

& 

FITNESS 

AT WORKPLACE 


Health Spotlight 

The modern corporate life is very challenging 

and hectic. Due to the highly competitive 

business environment, employees have to 

give their 100% at work, at times even more than 

that. They have to deal with a variety of issues at the 

same time in the office including client meetings, 

deadlines, weekly and monthly goals, and so on. As a 

result, most of their time is spent either in the office 

premises or in front of laptops or computers. 

Employees get very little time because of which 

indulging in healthy activities like exercise, going to 

the gym, or other similar institutions often becomes 

difficult. 


23

Maintaining a Healthy Routine is the Biggest Challenge 

These days, employees get very little time to engage in 

healthy activities. They spend almost 9-10 hours in office. 

After this hectic office routine, employees find it lazy to go 

to gym or attend dance or yoga classes. Moreover, many 

also engage into unhealthy snacking considering it as a 

stress buster. Also, stress of office work prevents them from 

enjoying quality time with friends and family. 

For many, the prime challenge is not only to meet the 

deadlines, deal with client demands, and upcoming 

performance reviews. In fact, for them, maintaining a 

healthy diet and accomplishing their fitness goals amidst 

team lunches, short snack breaks, month-end, and birthday 

celebrations with cakes and fried food is also a big pressure. 

Being a part of the office fun is essential for building a team 

atmosphere. But, it creates hindrances for one to 

accomplish their fitness goals. 

Setting Desired Objectives 

In order to remain healthy and fit, individuals can set 

certain goals which are specific, measurable, achievable, 

relevant, and time bound. They can create a specified 

framework which can be followed for better health-oriented 

results. For example, an individual can set a certain time 

limit within which they intend to shed/gain weight. 

Following small routine activities like reducing sugar intake 

or a short walk after lunch can be very helpful. 

Steps to Accomplish Health Goals 

Maintaining a healthy routine isn't very difficult and can 

work wonders if followed properly. Individuals can follow 

the below mentioned steps to meet their health objectives. 

Constant Reminder 

Individuals should always remind themselves of why they 

started following a healthy regimen. People should 

understand the importance of the goal. Subtle reminders at 

workplace will help them to stay focused. For extra 

attention, people can put a sticky note on their desk or on 

their computer screens. These reminders will help them in 

controlling their cravings for a pastry or a take-out. 

Teaming up with a Partner 

When it comes to maintaining a healthy routine, looking for 

like-minded people and working with them can be helpful. 

Finding a colleague with similar goals can help fend off 

unhealthy temptations. A partner focused on being fit and 

healthy will always remind you of your wellness goals 

whenever you divert from your healthy eating ways. 

Reminding each other of taking healthy food is also a good 

step. 

Tracking Progress 

An individual should always be aware of what they are 

eating. They should keep a daily record of their food intake. 

Recording weight, measurement, and energy levels every 

week can also be helpful. Occasionally, treating oneself can 

help in managing temptations. If one keeps a track of how 

many calories they have consumed, it will be helpful for 

them to indulge into snacking if they ever feel to do so. 

Proper Planning 

Sometimes, employees may have to go for multiple dinners 

in a week and during celebrations and business. During 

such times it may become difficult to overcome 

temptations. To deal with this, one can plan for what they 

might indulge in and prepare accordingly. They can pack 

healthy foods in case they have to travel for business 

purpose. Occasionally, a small piece of dark chocolate can 

be consumed to overcome sweet cravings. 

Act as a Leader 

Sometimes it may so happen that there are many people 

who are trying to follow a healthy lifestyle. An individual 

can act as a leader by offering their colleagues a healthy 

alternative to junk food like pizza or fried noodles. One can 

even suggest starting a wellness community at office that 

gives employees the opportunity to eat well and maintain a 

healthy lifestyle at office. A person can set an example 

among their colleagues and motivate them to lead a healthy 

life. 

In a lifetime, an individual spends a significant portion of 

time at work. They don’t want to miss out on the socializing 

and fun activities associated with their work. It is true that 

every temptation at work cannot be overcome. But, with 

proper planning, awareness, dedication, and accountability, 

one can enjoy their life at office and achieve their health 

goals as well. 

-By Ananda Kamal Das 


Making Data Management Intelligent 

Majority of the people look 

for an ‘order’ in everything. 

Same is the case with 

‘data’. We look for B after A and C 

after B. In healthcare, this order is not 

always maintained, making it harder 

for the users to make sense out of the 

pile of data available. With a vision to 

understand and convert this 

unstructured clinical data into 

actionable structured data, the 

co-founders of ezDI started the 

company in 2014 after five years of 

stealth R&D. 

ezDI is focused on providing the best 

possible user experience using its 

dictation applications and transcription 

services. The company’s applications 

optimize mid-revenue cycle 

workflows, coding compliance, quality 

measures, and key performance 

measurements. In collaboration with 

Wright State University, the Indian 

Institute of Technology Bombay 

(IITB), and Jawaharlal Nehru 

University (JNU), it has engineered its 

own world-class, award winning 

Natural Language Processing (NLP) 

engine and comprehensive medical 

knowledge graphs. The company also 

offers computer-assisted coding (CAC) 

and clinical documentation 

improvement (CDI) products. These 

solutions improve medical coding and 

clinical documentation, increase 

productivity, reduce denials, and 

improve revenue cycle management. 

ezDI aims to be the best NLP platform 

for healthcare. With a passion of 

saving lives at their heart, the zealous 

team of researchers and engineers at 

ezDI are dedicated to leveraging AI 

technologies that achieve the effortless 

management of healthcare data. 

About the Tech-Savvy Leader 

Chetan Parikh, a serial entrepreneur 

with more than 15 years of experience 

in healthcare, is the CEO of ezDI. He 

is responsible for the overall growth of 

the company. His mantra is, “Empower 

people to develop innovative solutions 

that enhance human life.” At heart, he 

is a technologist. He strongly believes 

that for any company to become a 

significant and formidable player, a 

strong technology backbone is 

essential. For the same, he has initiated 

various tactics and collaborations, 

which has brought technological 

advantage to the company. Chetan is a 

certified Six Sigma Black Belt and 

holds numerous patents. He is an avid 

reader and a charter member of TiE 

Ahmedabad. He believes that, “In 

Healthcare, we are data rich but 

information poor”. 

A Basket of Solutions 

ezDI offers a wide array of services 

and products to the healthcare sector. 

Software 

Computer-assisted coding software: It 

is the use of computer software that 

automatically generates a set of 

medical codes for review/validation 

and/or use based upon clinical 

documentation provided by healthcare 

practitioners. 

Computer-assisted CDI software: CDI 

is the process of improving healthcare 

records to ensure improved patient 

outcomes, data quality and accurate 

reimbursement. 

Computer-assisted quality measures 

software: It is comprehensive software 

for flagging, searching, managing, and 

reporting quality measures. 

Computer-assisted auditing software: It 

is an excellent solution for internal 

audit processes, ongoing monitoring of 

the recovery audit contractor (RAC) 

program and other CMS and payer 

audits. 

Computer-assisted enterprise analytics: 

It is a ‘Healthcare Analytics Platform’ 

focusing on advancing and applying 

web-scale data analytics to empower 

key healthcare stakeholders to solve 

complex care, treatment, and cost 

challenges. 

Medical speech recognition software: 

ezDI offers both front-end and backend 

speech recognition solutions. 

Services 

Medical transcription services: ezDI is 

one of the leading medical 

transcription service providers in the 

US, catering to healthcare 

organizations of all size and shape. 

NLP-as-a-Service: ezDI offers its NLP 

platform as a service to enable clients 

extract meaningful information from 

the huge chunks of data located in 


complex patient documentation. 

De-identification services: ezDI solutions give its customers a 

quick and easy way to de-identify data. They can remove 

sensitive patient data, while leaving clinical workflows intact. 

KPI consulting services: ezDI analysts and consultants perform 

in-depth analysis of a hospital’s KPIs, including Case Mix Index 

(CMI), Coder and CDI Productivity, Denials and a host of other 

metrics. 

Data Labeling/Annotation Services: ezDI provides data 

annotation services for text, audio, and image. 

‘ We are poised 

to empower people 

to develop innovative 

solutions that 

enhance human life 

‘ ‘ 

Chetan Parikh 

CEO 

Prominent Honors 

ezDI has bagged a number of awards and accolades since its 

inception. It has been ranked #1 in the Semantic Evaluation of 

Clinical Data (SemEval) competition for the year 2015 and 

named as one of the top 100 highly innovative companies at 

TiECon 2014. It has also been featured in several popular 

publications. In 2016, after very careful vetting process, ezDI 

was chosen by one of the largest and renowned technology 

companies to become their partner to develop certain AI 

technologies for healthcare. ezDI has been working with their 

research team since then on various stealth projects. 

What’s Next for ezDI? 

In near term, ezDI claims to be well-positioned to become a 

significant player in the CDI, CAC, and Quality Measures 

spaces. It is also in discussion with the giant vendors to open 

some of its AI technology and tools to create a vibrant developer 

community. The long-term goal of the company is to become the 

‘Premier Healthcare IT Company’, with cost-effective solutions 

and customer obsession. ezDI believes that by staying true to its 

core values, it can achieve this. 

ezDI currently employs a customer-intimacy strategy. It works 

closely with its customers to understand their challenges in order 

to create an exacting solution. The company has been investing 

heavily in Research & Development and hence is always 

operating on the most advanced technologies available. 

In the long run, ezDI aims to become the global leader in 

converting healthcare data into intelligence. 


27

TACTICS TO 

AUGMENT 

PATIENT 

FINANCIAL 

EXPERIENCE 


Editor’s Choice 

Agood clinical experience 

followed by a bad billing 

experience always leaves a 

patient disappointed. Today, patients 

are bearing more and more financial 

responsibilities of their treatments and 

are very interested to know when, 

where, how they have to pay. With 

health issues already being their major 

problem, patients do not want to be 

stressed about their medical bills. It is 

necessary that the healthcare providers 

focus a little more on ‘Patient Financial 

Experience’. Every billing statement 

that is sent to the clients can be used to 

create a positive brand image on them. 

It can be a leveraged to show 

transparency, clarity, fidelity, and 

flexibility of the firm. 

The world is going digital and what 

better than leveraging this to enhance 

the patient’s billing experience? 

Healthcare providers, today, have 

several tools and methodologies at 

hand to implement this. Some 

traditional ways along with some 

modern techniques can help an 

organization strategize a perfect 

financial experience for its customers. 

Mentioned below are some tips for the 

same. 

Meet the Patients at their Door-Step 

To stay in the race, it is very necessary 

to go digital. Make available digital 

payment tools for the patients, with 

which they can pay their bills sitting in 

the comforts of their home. In today’s 

day, maximum population owns a 

smartphone or a computer and has 

access to the internet. It is beneficial 

for the healthcare providers to 

acknowledge this fact and provide 

digital payment options to their 

patients. 

Educate the Patients 

Once the patients are aware of their 

financial responsibilities, their medical 


29

ills come as no surprise to them. This also increases the predictability of the financial dues on the patient’s end. It is a good 

practice to educate the customers about their medical duties before the start of any treatment process. This helps them to 

choose between the available options and be prepared in advance. 

Estimation at All the Points-of-Care 

With a state-of-the-art, reliable system, a firm can generate accurate billing statements at every point in the treatment process; 

from registration to service delivery to post-treatment care. This develops a sense of involvement in the patients and prevents 

the impending stress. All the staff members should have the access to the same information, so that whenever a patient 

enquires, he or she receives the same answer. 

One-to-One Communication 

To enhance the patient financial experience, it is important to communicate with them effectively. This can be done by 

leveraging technology to create a patient engagement platform on their preferred communication channels. The system 

should customize the messages separately for every patient, to provide a patient-centric experience. Implementation of this 

technique is said to increase patient payments by around 25%. 

Customize Packages 

How easy it would be if the patients could access information about the needed treatment and its billing statements online; 

more so, if they could select the packages that could fit their financial situation? This would make healthcare very convenient 

and burden-free for them. Additionally, the features of negotiation as well as customization can be added, to further ease the 

process and enhance the experience. Colleting the patient’s data can help the health system device a perfect package tailored 

to fit the patient’s needs. 

Keep them updated in Real-Time 

The patient financial experience can be further made better by providing the patients with their billing statements in real-time. 

This will develop in the patients a sense of loyalty and transparency in the services provided by the organization. ‘Price 

Transparency’ is valued today, more than ever. Having the latest data and updates about the billing statements will ensure 

faith of the patients in their healthcare provider. 

Employ the Right Staff 

Once you put your feet in the patient’s shoes, the realization that the patient-facing roles cannot be entry level comes 

automatically. The billing aspects are as significant as clinical aspects for the patients and they expect likewise from the 

providers. The staff involved in patient engagement should be properly trained and efficient. All the members should have the 

access to the right and similar information, so that everyone can provide the same answers to the client’s questions. They 

should be well informed about every patient’s financial history, insurance coverage, payment process and channels, and the 

patient’s responsibilities. 

Allow them to Rate the Experience 

A feedback always helps to find the loophole in the system or the place where the organization is lacking. It ensures 

continuous improvement. So, how can patients rate their experience? Focus groups and online feedback panels can come to 

aid here. Using these, patients can talk about their financial experience with the company. Receiving feedbacks after every 

treatment process can significantly improve the health system as well as the quality of service. 

When it comes to the medical billing process, there is no one-size-fits-all strategy. Healthcare is moving towards providing 

more affordable and accessible services to the patients. Also, patients are bearing most of the financial burden. And in this 

landscape, the healthcare providers should pay more attention to their revenue cycle management and come up with ideas to 

revamp the financial experience they provide to their patients. Today, numerous tools and technologies are available to aid 

them in this. The catch is to leverage these efficiently to provide sophisticated, flexible, and compassionate services. 

-By Aishwarya Nawandhar 


HOW 

TODAY’S 

ENVIRONMENT 

is 

RESHAPING 

the 

MEDICAL 

DEVICE INDUSTRY 


Expert’s Corner 

Jeff Mongelli 

Founder & CEO 


33

About the Author: 

Jeff Mongelli built and sold his finance company 17 years ago to GE Capital to enter 

the healthcare industry. As the Founder and CEO, Jeff built Acentec, Inc. into a 

national leader in improving the clinical and financial performance of healthcare 

organizations. He understands that achieving the promise of improved healthcare 

through aggregated data requires dedicated commitment to the protection and privacy 

of that information. Jeff is considered an industry expert in IT Technology & Security, 

HIPAA compliance, and is actively involved in the field of artificial intelligence. He is 

frequently quoted in the industry’s publications and is a featured speaker at national 

trade shows and Medical Association meetings. He’s a member of the FBI’s Infragard 

program and a collaborator in their Healthcare CyberSecurity Workgroup and also a 

member of Homeland Security’s Information Network. 

uring a recent trip to the 

Ddoctor’s office, other than the 

nurse using two fingers on my 

wrist and a watch to take my pulse, 

everything else was completely 

different. From booking my 

appointment online, to completing 

much of the usual paperwork from 

home, things have changed. For the 

first time, I was able to provide an 

actual medical history, since I was 

home where that information is. When 

I arrived at the office, I checked in on a 

tablet and was told the wait would be 

less than 5 minutes. Once the doctor 

entered the exam room, she had 

already reviewed a thorough and 

accurate medical history and began 

firing off questions about the sorts of 

things that happen during an active 

lifestyle. Although my first encounter 

with this provider, she seemed to know 

me like she’d been treating me for 

years. During the encounter, I was able 

to share with her the heart rate alerts I 

had received on my Apple Watch while 

essentially doing nothing. This type of 

information has been made available 

by the Internet of Things, or internet 

connected devices, both wearable and 

otherwise. That’s the positive side of 

technology’s impact on healthcare. 

It’s not just our physician encounters 

that have changed. Medical devices 

have also seen great change. Not only 

do our elderly have access to home 

health monitoring equipment, but 

virtually every medical device being 

manufactured is now either connected 

directly to an internal network or onto 

the World Wide Web. These 

technological advancements have 

allowed for the flow of data into 

software systems that analyze, alert, 

and share that information with 

providers throughout the care chain. 

The result is leading to better health 

outcomes and improved quality of life 

for many of us. 

Sadly, it’s not all good news. The 

connectivity of all these devices has 

created a treasure trove of 

opportunities for cyber criminals. The 

possibility of extorting someone for 

bitcoins or they’ll shut your pacemaker 

off is not an unrealistic concern. In 

fact, a 2017 Ponemon Institute study 

found that 39% of medical device 

manufacturers reported attackers have 

taken control of their devices. 

Additionally, 38% of care delivery 

organizations said inappropriate 

therapy/treatment had been delivered 

to patients because of an insecure 

medical device. Imagine a hacker in 

Romania manipulating the medicine 

pump connected to your arm when 

you’re in the hospital – this is today’s 

reality. 


What’s being done about it? 

Truthfully, not enough. Rather than 

pile on the device manufacturers 

themselves, let’s consider 3 

stakeholders and where each carries a 

share of the burden. First, it’s the 

device manufacturers who’s brands are 

on the line, so one would think they’re 

doing all they can to strengthen their 

final products. That may not be the 

case. The Ponemon study goes on to 

state most device manufacturers have 

yet to adopt more stringent software 

and device security protocols, resulting 

in production devices with vulnerable 

code. The urge to get to market as 

quickly as possible often supersedes 

adhering to the proper process of 

security and vulnerability testing. 

Second, one must consider the security 

of the facilities who house these 

devices, namely hospitals, other care 

facilities, and even our own homes. 

From a hackers perspective, medical 

devices are simply another node on a 

network, much like a computer or a 

printer. That means they’re as 

vulnerable as any other networked 

device. If medical devices are not 

being routinely patched and updated, 

whether manually or automatically, 

then they’re vulnerable to new threats 

and exploits. 

Finally, the third culprit in our trio is 

the facilities who refuse to update their 

devices. Believe it or not, there are still 

medical devices in use today that are 

running Microsoft XP as their 

operating system. This OS became 

unsupported in April of 2014, which 

means for the past 4 plus years, any 

new Microsoft based attacks would 

find an open door to those devices. 

Again, to be fair, a significant reason 

these devices haven’t been upgraded is 

because the cost to small and rural 

facilities is prohibitive. Many of these 

smaller organizations, like solo 

providers, are struggling to stay above 

water in our new healthcare 

environment. The thought of spending 

$200,000 or more on a new X-Ray 

machine, for example, is beyond their 

reach and reason. This particular issue 

doesn't have a simple fix. 

What was left off the list? 

Many industry insiders grew 

accustomed to blaming the 

bureaucratic morass as their reason for 

not developing and pushing out 

updates to their devices. However, as 

far back as 2005 the FDA began 

making allowances for security related 

patches and updates and this year again 

issued an update to this policy with the 

intent to streamline the process. 

Frankly, we can’t accuse the FDA of 

standing in the way on this issue. 

We also omitted the fact that few IoT 

devices communicate their data over 

encrypted channels. This includes 

medical devices. Citing the Ponemon 

study, only a third of device makers 

built encryption into their devices and 

few healthcare facilities were 

deploying it on their own IoT devices. 

While the percentages have likely 

improved since the study was 

published, those devices, and the 

thousands produced before them, are 

still in use and will be in use for years 

to come. Lack of encryption of data in 

transit and data at rest violates a 

HIPAA recommendation and can be a 

source of fines from the Office for 

Civil Rights (OCR), so it should be 

implemented wherever possible. 

What needs to change? 

Due to these increased vulnerabilities, 

a paradigm shift is required and it’s as 

significant as the technological 

advancements that led to them. The 

traditional way of contracting with a 

software development team to add the 

soft layer on top of a device is no 

longer valid. Gone are the days when 

an offshore software team can be hired, 

given a functional specification, and 

then be released once the project is 

completed. Now, medical device 

manufacturers need to bring software 

development in house and incorporate 

it into the design cycle as early as 

possible. Likewise, the firmware team 

needs to stay intact post development 

and work closely with the software 

team to coordinate patches and updates 

on an ongoing basis. Needless to say, 

these teams aren’t cheap, nor is this 

talent easy to come by. As a result, it’s 

going to take some time for medical 

device manufacturers to get the right 

teams in place and to adjust their 

business models to account for the 

increased overhead they present. 

Like all things cybersecurity related, 

the manufacturers can do everything 

right, but a secure environment is as 

much dependent on the training of the 

workforce as the hardware itself. Even 

today, despite the security holes that 

exist in the bulk of the currently 

deployed medical devices, the greatest 

source of breaches originate at the user 

level. 

Ultimately, the costs of this shift will 

be borne by the consumers through 

increased costs of care. We can hope 

that more vigilant cybersecurity efforts 

will leverage down the risks involved, 

but unfortunately this new business 

model is here to stay. 

| December 2018 | 35

HEALTHCARE’S 

BIG 

Leap to 

BIG 

DATA 

ith a growing population and demand for 

Wservices, the healthcare industry is facing a new 

set of challenges. New diseases, frequent 

outbreaks, growing healthcare demand, care with 

convenience, costs and more. With the advancements in 

science, technology, and medicine, it is imperative for the 

healthcare industry to take on these challenges using a new 

approach. Big Data and Analytics bring in an incredible 

solution to this problem. Big Data is already taking strides 

in different industries. The healthcare industry is warming 

up to it and trying to leverage its services. The primary 

function of Big Data in healthcare is to analyze the huge 

quantity of data available through different resources and 

improve operational efficiency. 

“It is health that is the real 

wealth and not pieces 

of gold and silver” 

- Mahatma Gandhi 

To understand the relation between big data and healthcare, 

think about spring cleaning. While spring cleaning, one is 

bound to come across papers related to family’s health say, 

medical bills, prescriptions, tests, vaccinations and so on. 

So what does one do with these papers or data? Throw them 

away? Or organize and study them for a better health-year 

ahead? Big Data lets one do the latter on a huge scale. 

These data sources in healthcare industry can be the claims 

and cost data, data collected from pharmaceutical 


Emerging Trends 


39

esearches, data from the clinics and data related to the 

patient’s behavior. Using Big Data we can better manage 

and analyze the data. Healthcare analytics will help the 

industry in reducing costs of treatment, predict outbreaks, 

and avoid preventable diseases. 

Decoding Data 

The key to implementing Big Data in healthcare is to filter 

the important information and discard the unwanted ones. It 

will also need feeding data from all possible sources, 

binding them and then breaking them down into meaningful 

pieces. Once the industry is past the initial hiccups, the 

benefits it can reap are many. Some of the major benefits 

are listed below. 

Advanced Patient Care can be provided by using a patient’s 

medical records and his/her health habits. Data collected 

from the patient’s electronic health records regarding 

previous health issues, current medications, and health 

combined with data from wearable health gadgets can be 

used to provide better care and treatment. 

Reduced Cost and Time by managing data and identifying 

cost incurring areas and reducing them wherever possible. 

The processes and procedures taking more time and 

incurring more costs than they should be can be handled 

easily. 

Better Staffing according to the footfall trends can be done. 

A hospital never wants to be understaffed or overstaffed. 

Gathering data to identify the admission and discharge rate 

over the past few years can give an insight into the general 

proceedings of the hospital in a day. Accordingly, more staff 

can be assigned during the bustling hours and reduced 

during the laid-back hours. 

Minimization of Error in medications and personalized care 

treatment can be achieved using the services of Big Data. 

Patient’s records can be analyzed along with the prescribed 

medicines and anything out of place can be flagged by the 

system utilizing Big Data. This will help prevent issues like 

wrong medication, drug abuse and grave drug interaction. 

Fraud Detection like medical abuse and insurance fraud can 

be predicted and minimized well in time. A large set of data 

pertaining to claims history can be analyzed to find fraud 

patterns and prevent further such incidents. Possible drug 

abuse cases can be similarly captured and curtailed by 

analyzing diagnosis, test, prescriptions, and follow-ups. 

Real-time Monitoring of high-risk patients can avoid an 

emergency case. A patient’s vital stats can be constantly 

monitored and an alarm triggered, alerting the concerned 

doctor, allowing the healthcare professionals to take 

appropriate action. 

Optimal Reimbursement amount can be decided with help 

of Big Data. It can take into account the quality of services 

provided, the efficiency of treatment, and the patient’s 

response to the treatment, the claim process, and many such 

contributing factors. 

Inventory Management in a hospital can be improved using 

Big Data Analytics. Based on previous inventory records, 

the analysis can predict the number of tools and supplies the 

hospital is going to need in the current year. This will save 

the hospital from over-stocking or under-stocking. It will 

also help in proper budgeting allowing the hospitals to 

allocate funds fittingly. 

Predictive Analysis can be utilized to identify people, 

classes and areas more susceptible to certain diseases and 

health concerns. This will help in providing customized and 

personalized services to individuals. Mass vaccinations, 

free public health check-ups and other preventive measures 

can be taken well in advance to prevent an outbreak. 

Better Personal Health can be achieved by patients when 

they are well informed about their medical condition, their 

medicines, and their vital stats. Knowing about what they 

can and can’t do and how they are performing right now 

can be a great motivational factor for them to achieve better 

health. 

Data is easily available, but need is to filter, organize, 

manage, re-arrange and make sense out of them. Big Data 

can help the healthcare industry to do just what it needs 

right now and make it better An improved health care 

industry goes a long way in building a great nation. 

- By Sneha Sinha 


Intuit Micro 

Offering State-of-the-art 

Software Solutions to Improve Patient Care 

Started in 2005 as a valueadded 

distribution company, 

Intuit Micro Technology, 

LLC has now grown into a fullblown 

empire. It is a healthcare IT 

solution provider and software 

developer in the Middle East. It 

aimed at creating intuitive, 

intelligent, and integrated software 

for healthcare industry keeping the 

patient care in mind. 

Headquartered in Dubai, today Intuit 

has expanded its business within the 

GCC region. Intuit Micro has also 

established a development office in 

Chennai and is very soon planning to 

open an office in KSA. The company 

envisions to provide an exemplary 

ecosystem to healthcare professionals 

and patients so that they can interact 

smoothly for a better tomorrow. 

The Luminary Leading Intuit 

Giri Rajan is the Founder and CEO 

of Intuit Micro. He has spent over ten 

years developing solutions for the 

healthcare in the twenty-five years of 

his experience IT. He is an 

Electronics and Communication 

engineer with a Bachelor’s and a 

Master’s degree in Business 

Administration. 

Prior to founding Intuit in 2005, 

Rajan has worked with Apple IMC in 

the Middle East for nine years. He 

has been the catalyst to the growth of 

the firm from a typical IT company 

to one of the top five healthcare IT 

companies in the region. He has zeal 

for technology and is focused on 

bringing enterprise solutions to the 

masses at an affordable cost. 

Dual Lines of Service 

The company has two divisions 

within Healthcare IT. One of these 

develops Simplex HIMES that helps 

clinics, diagnostic centers, and 

referral labs. Simplex HIMES also 

covers Patient Management, Medical 

Records, Decision Support Tools, 

LAB, Radiology, Pharmacy, Revenue 

Cycle, Document Management, 

Inventory, HR Payroll, and Analytics. 

As a part of patient engagement, the 

company also has its own patient 

portal and mobile app. 

The second division of Intuit Micro 

is for the third-party product 

distribution where it has products 

like Rimage CD publisher, Rimage 

patient report publisher, RESMD 

0FP, and RADSPA enterprise PACS. 

At Intuit, Clients Come First 

There are three areas that 

differentiate Intuit from all its 

contemporaries. One is its support. 

It’s one of the best in the region. 

Intuit Micro has automated systems, 

policy, and procedures in place to 

handle any kind of customer queries. 

Even then, it has made it a point to 

listen to its clients and work on 

improving the existing solutions. The 

company goes one step further in 

understanding the objectives of its 

customers instead of simply 

providing what they ask for or 

solving their problem. 

Another interesting practice at Intuit 

Micro is that once a company or an 

individual becomes its customer, 

they are treated as the part of an 

extended family. The firm works 

closely with them and helps them in 

technical and commercial solutions. 

This has made the company a 

preferred partner for its customers. In 


the last thirteen years of business, Intuit does not have a 

single customer who was left unsatisfied with the company’s 

solutions or support. 

To add to this, the company’s passionate about studying and 

adopting technologies and it also understands that the 

products are used as tools to treat patients. Therefore, it builds 

products with love and responsibility, making a huge 

difference in its space. 

Life at Intuit 

‘ ‘ 

With humility, 

great 

responsibility, 

and love 

we create 

software for 

healthcare 

‘ ‘ 

Giri Rajan 

Founder and CEO 

Intuit claims to have one of the most flexible and comfortable 

work atmospheres in Dubai as well as Chennai. It does not 

follow the system of hierarchy and has no attendance policy. 

Every individual at Intuit Micro has only one responsibility- 

‘to take care of the customers’. Some of their developers play 

dual role of being HR manager. This helps them to understand 

how management decisions are made and can then further 

explain it to their peers. At Intuit, most of the decision making 

or policies are automated with guiding principles. “We have 

only one rule -’There is no rule as long as the freedom is not 

exploited’. Our team enjoys the freedom of work and our 

customers are happy,” asserts Rajan. 

Optimistic about a Bright Future 

Intuit Micro aspires to be the number one choice for HIS in 

Middle East. The trajectory of its growth is soaring higher 

every day, and this goal may not be far way. The company is 

introducing a lot of smart tools and working on AI to ease the 

burden on physicians and facilities to care for patients and run 

the business profitably. It is focused on making these tools 

available to all its customers and will be releasing them 

without additional cost. Even for the customer bought the 

software few years back, the company will be providing all 

the updates and new features within the purchased modules 

free of cost, as long as they are under the firm’s maintenance. 

This approach is greatly admired by Intuit Micro’s customers 

aiding to the company’s current and future growth. 


43

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