Katie Carlisle's Portfolio 2019

Katie Carlisle
Graphic Designer
PORTFOLIO

With over 12 years of design and print
production experience, Katie is uniquely
qualified to help both businesses and
individuals flourish and grow. From a willing,
can-do attitude to giving special attention to
detail, no project is too small nor too big.
Are you looking for a friendly and energetic
teamplayer? Maybe someone who can work
on their own and always meet deadlines?
One thing is for certain: you won’t regret
trusting Katie to get the job done.

TABLE
of
CONTENTS
Graphic Design
Branding / Logos 4
Packaging 11
Print (brochures, flyers, mailers) 14
Advertisements 20
Presentation Design
Microsoft Powerpoint 22
Keynote 28
Website Design 30
Cover photo courtesy of Manuel Meurisse on Unsplash.
SKILLS
• Specializing in Adobe InDesign,
Photoshop, & Illustrator
• Expert in Microsoft Office
& Keynote
• Mac or PC environments
• Fluent in Spanish
• Familiar with Adobe Premiere,
Dreamweaver, Wordpress

GRAPHIC
Design
“Graphic design is a visual language
uniting harmony & balance, color & light, scale & tension, form & content.”
{ Jessica Helfand }
BRANDING: Carlisle Visual Media
The Story:
Needing a brand to design under, Katie created Carlisle Visual
Media. Specializing in graphic design and photography/
videography, the new brand was born.
Software Used: Adobe Illustrator, Photoshop, and InDesign
4

5GRAPHIC DESIGN

LOGO DESIGN: Ricochet
The Story:
Software Used: Adobe Illustrator
This logo was designed for a team in a sailing competition. The
employer had a general vision; from there, Katie researched the
competition colors, website, and gathered additional relevant
information to design a high quality clean logo.
6

LOGO DESIGN: Scrapamation
The Story:
The employer posted a contest for their new logo with just the
name as the starting point. After researching, the elements of
the new logo emerged. The goal was to design a simply, yet
significant logo. Satisfied with the new logo, the employer
awarded this design 1st place.
Software Used: Adobe Illustrator and Photoshop
GRAPHIC DESIGN
7

LOGO DESIGN: MaximizeNYC
The Story:
Software Used: Adobe Illustrator
This client was searching for a text logo for their new app. Taking
a image of the New York City skyline, a custom silhouette icon
was created using Adobe Illustrator. The concept also including
designing the logo in such a way that would be simply to
recreate for other versions of the app in other cities.
8

LOGO DESIGN: Brew City Engraving
The Story:
Located in the the “Brew City”, a custom cutting board
engraver needed a new logo for their website and marketing
material. After researching their website and work, it was
decided to design a logo that visually demonstrated their work.
Software Used: Adobe Illustrator and Photoshop
GRAPHIC DESIGN
9

LOGO DESIGN: Monkey Comfort
The Story:
Through the means of a contest, the client awarded this design
1st place for the logo and van design. Based on the obvious heat
versus cold concept, the client was looking for a creative way to
incorporate a custom monkey mascot with the icons.
Software Used: Adobe Illustrator and Photoshop
10

BRANDING & PACKAGING: FightScrub
The Story:
This branding and packaging design was created for a startup
company who creates homemade therapeutic soaps. Simplicity
was desired for both.
Software Used: Adobe Illustrator and Photoshop
GRAPHIC DESIGN
11

PACKAGING: AccuroFit
The Story:
AccuroFit needed to design new packaging for their products.
Custom icons needed to be designed, along with new layouts.
Along with some custom color corrections, the layouts were
designed and layed out in Adobe Illustrator.
Software Used: Adobe Illustrator and Photoshop
Heart Rate
Monitor
With ANT+ and Bluetooth 4.0 Technology
HRM303
Heart Rate Monitor
Real-Time Monitoring
Bluetooth Compatible
ANT+ Compatible
App Compatible
Vigorous
Intense
Moderate
Focused. Race Pace.
No interest in talking. This is typically an All Out Effort. A small percentage of
time in this zone is suggested. Significant effort is required.
Extreme Aerobic. Intervals. Not Talkative.
Talking is typically at a minimum. Concentration on the activity is the most
predominate. Perfect for interval training. The effort is NOT sustainable, but
can be maintained for brief periods of time.
Aerobic. Endurance. Moving/Groving.
Perfect for steady state endurance runs or biking and general exercise.
YELLOW is GREAT. The more the BETTER. You should feel a major change in
your breathing pattern from light to deeper.
Light
Weight Control. Fitness. Feeling Good.
This zone is perfect to transition to higher levels of activity and also for active
recovery cooldown. Should still be able to maintain a conversation.
Easy
Warm Up. Very Moderate. Easy.
90+% of Max HR
80-89% of Max HR
70-79% of Max HR
60-69% of Max HR
59% and less of Max HR
This is an easy and comfortable zone to be maintained. You should not have
difficulty in holding a conversation. This is a typical zone for walking or for
warming-up.
ZONE
ZONE
ZON
Z
Register your HRM
online at:
Accurofit.com
With ANT+ and Bluetooth 4.0 Technology
12 Hours of Memory
Monitor
With ANT+ and Bluetooth 4.0 Technology
Heart Rate
12

GRAPHIC DESIGN
E
ONE
ZONE
13

CUT SHEET DESIGN: AccuroFit
The Story:
As they began expanding, AccuroFit needed a modern and
professional cut sheet to share with potential clients and
businesses. Using their provided content and images, the layout
was created to AccuroFit’s needs.
Software Used: Adobe Illustrator, Photoshop, and InDesign
14

BROCHURE DESIGN: Think Monkey
The Story:
A Canadian computer service company needed a brochure
listing all of their services in a clear and organized way.
Creating custom icons to complement the content and using
the provided Word document with the content, the design was
successfully completed.
Software Used: Adobe Illustrator, Photoshop, and InDesign
GRAPHIC DESIGN
15

ARTICLE DESIGN: Financial Advice
The Story:
The author of the article was looking to have his article
designed in a visually appealing way, similar to a magazine
layout. Using purchased stock images, a crisp color scheme,
and an understanding of the article’s content, a fresh layout
was created.
Software Used: Adobe Illustrator, Photoshop, and InDesign
16

BROCHURE DESIGN: New Roots Ministry
The Story:
New Roots Ministry needed their promotional brochures
revised and redesigned. The end result was a clean and easy to
follow brochure.
Software Used: Adobe Illustrator, Photoshop, and InDesign
GRAPHIC DESIGN
17

*NEW 2018 TOYOTA RAV4 XLE, MODEL 4440, MSRP $29,107. LEASE FOR $119 PER MONTH FOR 36 MONTHS, 12,000 MILES PER YEAR AND $2,500 DUE AT SIGNING AND $2,500 TRADE EQUITY. NO
SECURITY DEPOSIT REQUIRED. PAYMENTS BASED ON SETF TIER 1 CREDIT APPROVAL. PLUS TAX, TAG, TITLE AND $899 DEALER FEE. EXPIRES 7/5/18. ^EXAMPLE VEHICLE FOR DISCOUNT OFF MSRP:
NEW 2018 TOYOTA RAV4 LIMITED PLATINUMODEL 6957A, MSRP $46,660. PLUS TAX, TAG, TITLE AND $899 DEALER FEE. TERM MAY VARY. ON SELECT MODELS WITH APPROVED CREDIT. EXPIRES 7/5/18.
*NEW 2018 TOYOTA CAMRY LE, MODEL 2532, MSRP $26,192. LEASE FOR $119 PER MONTH FOR 36 MONTHS, 12,000 MILES PER YEAR AND $2,500 DUE AT SIGNING AND $2,500 TRADE EQUITY. NO
SECURITY DEPOSIT REQUIRED. PAYMENTS BASED ON SETF TIER 1 CREDIT APPROVAL. PLUS TAX, TAG, TITLE AND $899 DEALER FEE. EXPIRES 7/5/18. ^EXAMPLE VEHICLE FOR DISCOUNT OFF
MSRP: NEW 2018 TOYOTA CAMRY XSE, MODEL 2550E, MSRP $34,950. PLUS TAX, TAG, TITLE AND $899 DEALER FEE. TERM MAY VARY. ON SELECT MODELS WITH APPROVED CREDIT. EXPIRES 7/5/18.
(1) $0 DOWN AND NO PAYMENTS FOR 90 DAYS ON SELECT MODELS WITH APPROVED CREDIT, EXAMPLE: 2018 COROLLA SE STOCK#: T828331 AT MSRP ONLY, INTEREST ACCRUES FRO
PARTICIPATING IN THE SALES PROCESS, AND $10 FOR PRESENTATION OF NUMBERS, FOR A TOTAL OF $25, WHILE SUPPLIES LAST. SALES PROCESS INCLUDES TEST DRIVE, AND CRED
DIRECT MAILER: Toyota Auto Dealerships
The Story:
Working for a marketing startup,
these direct mailers were designed
based on specials and seasons
of sales. Each color scheme was
chosen specifically for the current
special, with each mailers designed
to feel fresh and be eye-catching.
Software Used: Adobe Illustrator, Photoshop, and
InDesign
JOIN US THURSDAY, JUNE 28 TH THROUGH WEDNESDAY, JULY 4 TH FOR SAVI
LINEUP, THE CHANCE TO WIN ONE OF OUR PRIZES, AND UP TO $25 JUST F
WINNING NUMBER
941-417-5269 | WWW.GETTELTOYOTAOFLAKEWO
5959 E STATE RD 64, BRADENTON, FL 34208
STOP IN BETWEEN JUNE 28TH AND JULY 4TH FOR THE CHANCE TO WIN $4500 CASH 4
AND/OR AN AMAZON ALEXA O
NEW 2018 TOYOTA RAV4
NEW 2018 TOYOTA CAMRY
LEASE FOR
$119 MO*
OR UP TO $4,000
OFF OF MSRP!^
LEASE FOR
$119 MO*
OR UP TO $4,000
OFF OF MSRP!^
DRIVE IN FREEDOM!
1 1
$0 DOWN | 0% APR AVAILABLE
18

*NEW 2018 TOYOTA COROLLA LE, MODEL 1852, MSRP $19,930. LEASE FOR $99 PER MONTH FOR 36 MONTHS, 12,000 MILES PER YEAR AND $2,500 DUE AT SIGNING AND $2,500 TRADE EQUITY.
NO SECURITY DEPOSIT REQUIRED. PAYMENTS BASED ON SETF TIER 1 CREDIT APPROVAL. PLUS TAX, TAG, TITLE AND $899 DEALER FEE. EXPIRES 7/5/18. ^EXAMPLE VEHICLE FOR DISCOUNT OFF
MSRP: NEW 2018 TOYOTA COROLLA LE, MODEL 1852, MSRP $19,930. PLUS TAX, TAG, TITLE AND $899 DEALER FEE. TERM MAY VARY. ON SELECT MODELS WITH APPROVED CREDIT. EXPIRES 7/5/18.
M DATE OF PURCHASE. (2) 0% FINANCING AVAILABLE FOR UP TO 48 MONTHS ON THE 2018 COROLLA, 2018 CAMRY, AND 2018 RAV4. (3) RECEIVE $5 CASH FOR COMING IN, $10 FOR
IT APPLICATION. (4) ODDS OF WINNING $4500 CASH 1:12000. (5) ODDS OF WINNING ALEXA OR ECHO DOT 4:12000. SEE DEALER FOR DETAILS. CONTEST EXPIRES AFTER 07-05-18.
4th of July Special
NGS ON OUR 2018
OR STOPPING IN 3
OD.COM
JUNE 28 TH - JULY 4 TH
ARE YOU OUR WINNER?
- PLUS -
RECEIVE $25 CASH JUST FOR STOPPING IN! 3
UP TO
GETTEL TOYOTA OF LAKEWOOD
GETTEL 2000 EVENT INVITATION
PRSRT STD
US POSTAGE
PAID
WHEELING, WV
PERMIT #161
Celebrate
FREEDOM
with Gettel Toyota
INDEPENDENCE DAY SALE
YOU COULD BE OUR
WINNER!
CHECK INSIDE TO SEE
RECEIVE UP TO $25 CASH
JUST FOR STOPPING IN 3
GRAPHIC DESIGN
R ECHO DOT 5 WHILE SUPPLIES LAST!
NEW 2018 TOYOTA COROLLA
LEASE FOR
$99 MO*
OR UP TO $2,700
OFF OF MSRP!^
2
NO PAYMENTS FOR 90 DAYS
Summer Promotions
19

ADVERTISEMENT DESIGN
The Story:
From online ads and GIFs to newspaper ads, eye-catching
designs have been brought to life. In a few cases photos were
provided; in others, only text was provided.
Software Used: Adobe Illustrator, Photoshop, and InDesign
20

21
GRAPHIC DESIGN

PRESENTATION
Design
“Good design is a lot like clear thinking made visual.”
{ Edward Tufte }
ARC Document Solutions
The Story:
Purpose:
The goal for this project was to take the current presentation
and revamp it, adding new content and cleaning it up.
Presentation to Investors
Software Used: Microsoft Powerpoint
Ed Parra/DSC
801 Broadway ● Sacramento, CA 95818 ● (916)761-0762
22

Build Smarter: From Design to Build to Operate
MPS
Managed
Print Services
Confidential
AIM
Archive & Information
Management
CDIM
Construction
Document &Information
Management
PRESENTATION DESIGN
PROJECT HYPERLINKING SERVICES LIST
• Digital Document Management
• Document Linking Services
• Revision Control
• Discrepancy/Document Audit Reports
• Project Dashboards
• Submittal Management
• RFI Management
• Closeout Management
• Compare & Overlay Services
• Skysite Document Management
• Archiving Management
• Onsite Consulting & Training Services
• Expand to Facilities Solutions
Confidential
WHERE YOUR CURRENT PRINT DOLLARS GO
• Lease payment
• Base maintenance cost
• Overage costs
• Buyouts of existing equipment
• Paper
• Software (including licenses, annual
maintenance, administration for IT,
support from IT, server hardware,
power consumption)
DIRECT COSTS
• Labor cost of any on-site staff
• Installation/De-installation
• Relocation
• Property taxes
• Paper waste (usually 10%)
• Depreciation cost
• Lease accounting (2013
proposed changes: capitalized)
OTHER DIRECT COSTS
INDIRECT COSTS
• Helpdesk management (19% of time)
• Equipment and supplies procurement
• Floor space used by consumables
• Floor space used by equipment
• Invoice processing
• Toner wastage
• Power consumption
$135,000
ANNUAL PRINT
SPEND
41
23

Alanta Dental Spa
The Story:
Purpose:
The goal was to create fresh and clean advertisement slides
to be shown in their waiting room. With this in mind, Katie
reviewed their website for content and a color scheme.
Waiting Room Slides
Software Used: Microsoft Powerpoint
Our Loyal Team
Did You
Get Your
Ticket?
24

Unparalleled
Translucency
& Strength
The best option for creating
a beautiful, natural smile!
No Chiclets
— ever!
PRESENTATION DESIGN
Periodontal Disease
Do you have gum disease?
Find out today!
25

Coach Rob
The Story:
Purpose:
Providing a basic rough draft of the presentation and outline,
the employer asked Katie to redesign it, finding, choosing, and
designing appropriate artwork.
Presentation to High School Students
Software Used: Microsoft Powerpoint
presented by Rob S utton
NUTRITION + FITNESS + SUCCESS
MENTALLY & PHYSICALLY FIT
My name is Coach Rob
Health & Wellness Entrepreneur
Health Club Owner
Award Winning Trainer
Holistic Nutritionist
Author
26

KNOWLEDGE IS NOT POWER
APPLIED KNOWLEDGE
IS
REAL POWER
PRESENTATION DESIGN
WHAT ARE YOUR
GOALS?
DREAMS?
STRATEGIES TO
REDUCE STRESS
1. Sleep 6-8 hours
each night (may
include 20 min. naps)
2. AM Power Up: 5 min.
(breathing
meditation, day
priority list)
3. PM Unwind: 15 min.
(walking, reading,
bathing)
HOW WILL YOU DE-STRESS?
Use alarms & timers
for accountability
27

RW Elephant
The Story:
Purpose:
Software Used: Keynote
An outline was provided with some thoughts. From there the
design and images were chosen, keeping in mind the business
and type of conference the presentation was for.
Conference Presentation
Make More Money
MARGIN
FINDING SUSTAINABLE SUCCESS IN BOUTIQUE EVENT RENTALS
PRESENTED BY
Allison Howell
Pa6na Rentals
Something
Borrowed Portland
Paisley & Jade
Bespoke Decor
Circa
Rentals
Relics Vintage
Rentals
Yours For Your Day
The
PreIest Pieces
28

“The event rental industry is vast, and
company leaders rarely agree on
everything. But as Special Events has
learned from an informal survey, more
than 90 percent of full-line event rental
companies agree on this trend: Niche
rental companies — which specialize in
tabletop, linen or furniture, o\en with a
vintage vibe — have exploded on the
scene in the last five years.”
Lisa Hurley
“Niche Extends Its Reach” | Special Event Magazine, Summer 2017
PRESENTATION DESIGN
Company A
Rental Revenue
2016 2017
$790 K $1.2 M
Change
+52%
Cost of Collec6on
$425 K $500 K
+18%
Dollar U6liza6on
1.86 2.40 +29%
More Margin
Thank you
29

WEBSITE
Design
“The best design is the simplest one that works.”
{ Albert Einstein }
BRANDING & WEBSITE: Night Sky Web Design
The Story:
Platform Used: Duda.co
This project was created on the Duda platform and designed to
be mobile friendly with a clean, professional design.
30

31
WEBSITE DESIGN

WEBSITE: Simply Sold Consignment
The Story:
Platform Used: Weebly
The goal of this project was to redesign their current site, also
making it mobile friendly. New colors were chosen, and a clean
professional layout was designed. The client preferred the
website be kept on the Weebly platform so they could make
changes in the future.
32

33
WEBSITE DESIGN

LOGO & WEBSITE: Time For Tots Preschool
The Story:
Platform Used: Wordpress
Designed for a preschool, colors and cartoon characters
were designed to match their rooms (Ladybug, Butterfly,
Grasshopper, Bumblebee, Firefly, and Dragonfly) and color
scheme (steel blue, steel gray, and lime green).
34

35
WEBSITE DESIGN

I’D LOVE TO HEAR FROM YOU!
Katie Carlisle
480-335-8785 • katia.carlisle@gmail.com • Chandler, Arizona
/katiecarlisle
/katie-carlisle-0553925a