NZPhotographer Issue 5, March 2018

More documents

Recommendations

Info

FACING FACEBOOK CHANGES At the start of the year, Mark Zuckerberg announced it was time to ‘Fix Facebook’ due to most people’s newsfeeds being overrun with content from businesses and brands with posts from friends and family often getting buried. The news feed algorithm will be altered so that it no longer prioritises delivering relevant content, instead, the focus will be on creating meaningful interactions with friends and family and between users, such as members in groups. Essentially Facebook is going back to its roots, it doesn’t want to give users a passive experience anymore and will cut back on the amount of content a Facebook user sees from brands, businesses and media outlets knowing full well that this means people are going to spend less time on the platform. It would seem that using Facebook for entertainment purposes is going to become a thing of the past, mindlessly scrolling through and hitting like is no longer enough for FB though I’m sure they won’t be stopping the advertising and ability to boost posts with $$! What does this mean for photographers who have built a following on their FB page? It’s difficult to guesstimate just how bad the change is going to be, but it’s a safe bet to say it’s going to become more difficult (and probably more expensive) to get your photography seen by your fans - Anyone who relies 28 NZPhotographer By Emily Goodwin solely on Facebook to promote their work could be in for a big shock and a crash in their earnings. Facebook has been experimenting with the idea of a second ‘explore’ feed where all ‘professional publishers’ posts (anyone who publishes from a Facebook page rather than a personal account) will be placed, meaning users have to navigate over to a 2 nd tab to see updates from the pages they like and follow. Even if users do get used to the idea of a second news feed, we’re told that pages with posts that people don’t interact with or comment on are going to see the biggest decrease in distribution. At the same time, Facebook has said that posts that gain likes and shares but nothing else will be discouraged. This move is to help stop the spread of ‘fake news’ and clickbait posts. As a FB user that’s great, but as a photographer running a small-business it leaves me wondering how I can make my content engaging enough so that people will leave meaningful comments, without turning it into ‘engagement bait’ which is now a huge no-no. It would seem the way forward is through live video - Facebook users spend 3 times longer watching live video than a video that’s no longer live (or never was
live), and users comment 10 times more during live video which is classed as meaningful engagement. Many of us cannot afford to pay to ‘boost’ our posts or to advertise on FB which is the current trend if you want to be seen, so with the upcoming newsfeed changes I think many people will be jumping off the FB ship to find other ways to connect with their audience and promote their work. No matter what you decide to do here are some ideas and options for you on how to proceed: Continuing with Facebook: Do: • Get started with Live Video. • Ask followers questions or advice to create meaningful conversations. • Consider if you can promote your work purely through a personal account. • Consider creating a Group Page - Groups will likely get preference over pages. Don’t: • Post updates just for the sake of posting something new. • Create posts in order to get likes/shares – Posts now need to create meaningful conversation via comments. Staying Connected Without Facebook: Here are some alternative options for you to stay engaged with your fans. We deliberately have not included social media sites since even Instagram has said they will be making changes by the end of the year to their feed. Excio – This is NZP’s very own sister app so we’re a little biased on how good it is! With Excio your images are displayed on users mobile phone home screens – No need for this visual loving audience to open an app or visit a website to see your new work, it appears slap-bang in front of their face every time they look at their phone with a description and links to your site/ social media pages – You can even add audio files to describe your work and connect with your audience that way! 500px – A portfolio site for photographers to display their best work with community and marketplace features. Blog/Website – The best thing about having your own website/blog is that it’s yours – A company cannot come along and change things up, well, excluding Google of course! Email Newsletter – An oldie but still a goodie since everyone is still connected to their inbox daily if not 24/7. March 2018 29
Page 1 and 2: ISSUE 5, March 2018 INTERVIEW with
Page 3 and 4: CONTRIBUTORS TABLE OF RICHARD BROOK
Page 5 and 6: March 2018 5
Page 7 and 8: F/18, 1/20s, ISO400 F/16, 1.3s, ISO
Page 13 and 14: WHAT TIPS CAN YOU OFFER PHOTOGRAPHE
Page 15 and 16: JOIN AN AWESOME PHOTOGRAPHY COMMUNI
Page 19 and 20: This shot (above) was taken in Khar
Page 21 and 22: Transport in all its known forms pa
Page 23 and 24: Susan Blick is an English teacher,
Page 25 and 26: An old man feels grief as his mothe
Page 27: A sadhu with the most beautiful smi
Page 31 and 32: LONG EXPOSURE PHOTOGRAPHY I remembe
Page 33 and 34: A river in the Tongariro National P
Page 35 and 36: Ngatuhoa Lodge - Whio Falls: F/8, 2
Page 37 and 38: Tongariro National Park: F/5.6, 4s,
Page 39 and 40: Paraparaumu Beach F/7.1, 30s, ISO10
Page 41 and 42: Cape Palliser F/8, 1s, ISO200 Plimm
Page 43 and 44: Plimmerton - F/22, 2s, ISO 50 March
Page 45 and 46: Plimmerton F/5.6, 5s, ISO100 March
Page 49 and 50: PORTFOLIO Best readers' submissions
Page 51 and 52: MARAETAI WHARF 30S, NIKON D810 WITH
Page 53 and 54: SUNRISE WRIGHTS LAKE 5166 F/8, 1/20
Page 55 and 56: MA I RUNGA I MA F/9, 1/200s, ISO800
Page 57 and 58: PADDLES 1/250s, ISO100 Shot at the
Page 59 and 60: RUSSEL FALLS - TASMANIA F/14, 0.6s,
Page 61 and 62: 'THE NUT' - STANLEY TASMANIA F/13,
Page 63 and 64: THE SURVIVOR F/20, 13s, ISO50 Binal
Page 65 and 66: BAY OF FIRES - TASMANIA F/20, 13s,
Page 69 and 70: LAKE PEARSON F/18, 30s, ISO100 Lake
Page 71 and 72: LAST LOAD F/10, 1/80s Truck, Lees V
Page 73 and 74: BUDDIES IN THE AIR F/8, ISO300 Clos
Page 75 and 76: ENGELA Fine art photograph of soft
Page 77 and 78: INA Fine art photography of soft pi
Page 79 and 80:
CAREFREE F/5.6, 2000s, Auto ISO Thi
Page 81 and 82:
CHEEKY F/10, 1/400s, ISO800 Sparrow
Page 83 and 84:
LOOKING EAST F/8, 13s, ISO800 Looki
Page 85 and 86:
SKY AND WATER Reflection of the sky
Page 87:
THE CAMERA IS AN INSTRUMENT THAT TE
show all

NZPhotographer Issue 5, March 2018

Create successful ePaper yourself

Delete template?

Save as template?