Interview with Werner Kaffl HI WERNER, PLEASE INTRODUCE YOURSELF LETTING US KNOW WHO YOU ARE AND WHAT YOU DO! I was born and raised close to Munich, Germany and came to Wellington in 2010. I became a NZ citizen a few weeks ago! I have always been interested in technical stuff and artwork in general. I like doing creative things with my own hands – or with the help of a camera and computer to edit images and from the age of 15 worked with airbrushes, doing this at a hobby level for quite some time. I enjoy leaving the beaten track behind and experimenting with things that most others don’t even try. I love challenges, going to the limit, and beyond. I started my professional career as an electrician, then studied and switched to IT as a systems engineer. In 2016 I had a breakdown and couldn’t handle the IT environment anymore. Running out of options, I thought of what other talents I had, trying photography as a profession was the next natural thing to do. I started a business, did some part time study about business management, and now I do a wide range of photography and related services. Those services range from fine art photography to portrait photography to business related photos, product photos, and family or event photography. I also started using my IT experience in different ways, offering social media management, content production, website design (to a certain degree). Some of my clients simply don’t have the time to do their social media posts or don’t want stock images on their websites. In such an environment, borders are pretty blurred. Taking photos of an event and then posting them in an album on a Facebook page for the client, is actually three different jobs in one – event photography, content production, social media management. Generally, I’m open to any ideas my clients may have, from plain photos of their real estate property to elaborate compositions for their lounge or office wall or a campaign to raise awareness for certain causes. HOW DID YOU GET STARTED IN PHOTOGRAPHY? My mum was an educated photographer, my dad was an SLR enthusiast, and I was always good at drawing. In 2000 I bought my first digital camera, followed by better and better point-andshoot cameras. Finally, around 20<strong>13</strong>, I got my first DSLR camera. I saw some astro photographs and started to try astro myself, asked accomplished photographers for their settings, and learned by doing (and reading occasional articles). Everything I do is self-taught, from my beginnings in drawing and airbrush, to my most elaborate digital compositions. YOU COVER A WIDE RANGE OF GENRES – IS THERE ONE THAT’S CLOSEST TO YOUR HEART? Generally, I prefer soft light and darkness. So I love the golden and blue hours, as well as the dead of night. Photography is an Ancient Greek expression, which means “drawing with light”. The best way to draw with lights is in a dark environment. For the most part I prefer landscapes and panoramas, but I also enjoy doing working with people (some are models), in the same context. 32 <strong>NZPhotographer</strong>
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GREAT PHOTOGRAPHY IS ABOUT DEPTH OF