RUSH June 2018
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PHOENIX PETROLEUM<br />
THE RISE OF PHOENIX PETROLEUM AND OTHER<br />
INDEPENDENTS IS CHANGING THE GAME OF THE<br />
DOMESTIC PETROLEUM MARKET IN THE PHILIPPINES.<br />
domestic conglomerate with<br />
little identification potential and<br />
customer connectivity.<br />
Philippine Stock Exchange in<br />
2007.<br />
From its humble beginnings,<br />
Phoenix Petroleum has grown<br />
its network to more than 500<br />
stations today and serves<br />
hundreds of companies in various<br />
industries. It is expanding from<br />
retailing stations to supplying<br />
fuel and lubricants to commercial<br />
accounts, logistics, terminaling,<br />
hauling, into-plane services, LPG,<br />
bitumen, and convenience store<br />
retailing.<br />
The rise of Phoenix Petroleum<br />
and other independents is<br />
changing the game of the<br />
domestic petroleum market in<br />
the Philippines, with the share<br />
of the top three shrinking from<br />
dominance to 55% in just two<br />
decades.<br />
Phoenix Petroleum’s inspiring<br />
performance has paved the way<br />
for other local players to up their<br />
game, and it will be exciting times<br />
as the industry faces disruption<br />
not only from within, but also<br />
from changing technologies and<br />
consumer needs.<br />
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