Sanitary Napkins Market Product Segmentation and Geographical Segmentation by value 2018 and 2025

Based on the products, the global sanitary napkin market can be segmented into reusable and disposable napkins.
Further, they can also be classified as flat-type, pad-type, and pants-type diapers. Disposable sanitary napkins are
segmented into panty liner, ultra-thin, regular, maxi/super, overnight, and maternity. Government initiatives in several
countries educate women about personal hygiene and sway them to replace the use of unhygienic clothes with
sanitary napkins. This has had a substantial influence on the demand for numerous feminine hygiene products,
particularly in developing countries. A large number of seminars and campaigns have also been conducted in colleges
and schools globally concerning the safety measures regarding the use and disposal of feminine hygiene products.
Women in emerging nations lack adequate solutions to cope up with menstruation. Imported pads are unaffordable
for low-income families. Market research in Uganda shows that 90.0% of the town poor was unable to afford off-theshelf
sanitary pads thereby resulting in the use of materials with limited absorbency including newspapers, even dried
grass, and cloth, making it challenging for menstruating girls to contribute in school. The United Nations Children’s
Fund projects that 1 in 10 African women/girls skip school during menstruation or drop out due to lack of menstrual
hygiene management options. Several government initiatives have acknowledged these problems by providing
subsidies in the menstrual hygiene products segment.
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Geographically, the sanitary napkin market is segmented into North America, Asia-Pacific, Latin America, Middle East
and Africa, and Europe. Several new entrants are expected to enter into the global sanitary napkin market owing to
expand product portfolio to incontinence products, and the trend is expected to remain same over the next eight
years. Opportunities lie with popular paper companies to manufacture diapers. Developing manufacturers are
suggested to design high-quality products at reasonable price and thus enhance their market share. Continuous
product development along with consumers need & innovative marketing are few other success factors for a market
player.
The key players dominating the market for include Procter & Gamble, Johnson & Johnson, Kimberly-Clark Corp., My
Bella Flor Co., while other significant players include Tendasoft Inc., Natracare, and Private Label. Over the next eight
years, Procter & Gamble is anticipated to capture the market share of the prevailing market players owing to its multibillion
marketing budget, global presence, & established a brand name. It is also expected to attract numerous new
consumers over the forecast period. This report covers each aspect of the global market for sanitary napkins, beginning
from the basic market information and progressing further to several significant criteria, based on which, the sanitary
napkins is segmented. Key application areas of sanitary napkins are also evaluated on the basis of their performance.
The sanitary napkins industrial chain, prevailing policies, and rules & regulations are studied in this report. The report
also assesses the dynamics of demand and supply, production capacity, logistics, and the historical performance of the
sanitary napkins globally.
Market Segment: