Sanitary Napkins Market Product Segmentation and Geographical Segmentation by value 2018 and 2025
The use of sanitary napkin is growing significantly owing to rise in the global female population. The average use of sanitary napkins by the female population in Asia Pacific countries like Indonesia, Japan, India, Singapore, and China is approximately 60.0%. The governments in emerging countries have adopted several initiatives to encourage the use of sanitary napkins among women
The use of sanitary napkin is growing significantly owing to rise in the global female population. The average use of sanitary napkins by the female population in Asia Pacific countries like Indonesia, Japan, India, Singapore, and China is approximately 60.0%. The governments in emerging countries have adopted several initiatives to encourage the use of sanitary napkins among women
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<strong>Sanitary</strong> <strong>Napkins</strong> <strong>Market</strong> Competition <strong>by</strong><br />
Manufacturers, Share, Size <strong>and</strong> Development<br />
Trends <strong>2025</strong><br />
“The governments in emerging countries have adopted<br />
several initiatives to encourage the use of sanitary<br />
napkins among women. Indian government aggressively<br />
engages with numerous private entities <strong>and</strong> NGOs to<br />
manufacture <strong>and</strong> distribute very low-cost sanitary pads.<br />
Companies like Kimberly-Clark <strong>and</strong> P&G are investing in<br />
such initiatives as part of their corporate social<br />
responsibility.”<br />
<strong>Sanitary</strong> napkins are made from an absorbent pad placed in between two non-woven fabric structures which help in<br />
stopping the leakage, retain the body fluid level <strong>and</strong> improve comfort. The use of sanitary napkin is growing<br />
significantly owing to rise in the global female population. The average use of sanitary napkins <strong>by</strong> the female<br />
population in Asia Pacific countries like Indonesia, Japan, India, Singapore, <strong>and</strong> China is approximately 60.0%. The<br />
governments in emerging countries have adopted several initiatives to encourage the use of sanitary napkins among<br />
women. Indian government aggressively engages with numerous private entities <strong>and</strong> NGOs to manufacture <strong>and</strong><br />
distribute very low-cost sanitary pads. Companies like Kimberly-Clark <strong>and</strong> P&G are investing in such initiatives as part<br />
of their corporate social responsibility. Furthermore, the authority of decision-making among women has improved in<br />
recent past. Women are increasingly becoming independent financially.<br />
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Based on the products, the global sanitary napkin market can be segmented into reusable <strong>and</strong> disposable napkins.<br />
Further, they can also be classified as flat-type, pad-type, <strong>and</strong> pants-type diapers. Disposable sanitary napkins are<br />
segmented into panty liner, ultra-thin, regular, maxi/super, overnight, <strong>and</strong> maternity. Government initiatives in several<br />
countries educate women about personal hygiene <strong>and</strong> sway them to replace the use of unhygienic clothes with<br />
sanitary napkins. This has had a substantial influence on the dem<strong>and</strong> for numerous feminine hygiene products,<br />
particularly in developing countries. A large number of seminars <strong>and</strong> campaigns have also been conducted in colleges<br />
<strong>and</strong> schools globally concerning the safety measures regarding the use <strong>and</strong> disposal of feminine hygiene products.<br />
Women in emerging nations lack adequate solutions to cope up with menstruation. Imported pads are unaffordable<br />
for low-income families. <strong>Market</strong> research in Ug<strong>and</strong>a shows that 90.0% of the town poor was unable to afford off-theshelf<br />
sanitary pads there<strong>by</strong> resulting in the use of materials with limited absorbency including newspapers, even dried<br />
grass, <strong>and</strong> cloth, making it challenging for menstruating girls to contribute in school. The United Nations Children’s<br />
Fund projects that 1 in 10 African women/girls skip school during menstruation or drop out due to lack of menstrual<br />
hygiene management options. Several government initiatives have acknowledged these problems <strong>by</strong> providing<br />
subsidies in the menstrual hygiene products segment.<br />
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<strong>Geographical</strong>ly, the sanitary napkin market is segmented into North America, Asia-Pacific, Latin America, Middle East<br />
<strong>and</strong> Africa, <strong>and</strong> Europe. Several new entrants are expected to enter into the global sanitary napkin market owing to<br />
exp<strong>and</strong> product portfolio to incontinence products, <strong>and</strong> the trend is expected to remain same over the next eight<br />
years. Opportunities lie with popular paper companies to manufacture diapers. Developing manufacturers are<br />
suggested to design high-quality products at reasonable price <strong>and</strong> thus enhance their market share. Continuous<br />
product development along with consumers need & innovative marketing are few other success factors for a market<br />
player.<br />
The key players dominating the market for include Procter & Gamble, Johnson & Johnson, Kimberly-Clark Corp., My<br />
Bella Flor Co., while other significant players include Tendasoft Inc., Natracare, <strong>and</strong> Private Label. Over the next eight<br />
years, Procter & Gamble is anticipated to capture the market share of the prevailing market players owing to its multibillion<br />
marketing budget, global presence, & established a br<strong>and</strong> name. It is also expected to attract numerous new<br />
consumers over the forecast period. This report covers each aspect of the global market for sanitary napkins, beginning<br />
from the basic market information <strong>and</strong> progressing further to several significant criteria, based on which, the sanitary<br />
napkins is segmented. Key application areas of sanitary napkins are also evaluated on the basis of their performance.<br />
The sanitary napkins industrial chain, prevailing policies, <strong>and</strong> rules & regulations are studied in this report. The report<br />
also assesses the dynamics of dem<strong>and</strong> <strong>and</strong> supply, production capacity, logistics, <strong>and</strong> the historical performance of the<br />
sanitary napkins globally.<br />
<strong>Market</strong> Segment:
<strong>Geographical</strong>ly, this report is segmented into several key Regions, with production, consumption, revenue (million<br />
USD), market share <strong>and</strong> growth rate of <strong>Sanitary</strong> <strong>Napkins</strong> in these regions, from 2013 to <strong>2025</strong> (forecast), covering<br />
• North America<br />
• Europe<br />
• China<br />
• Japan<br />
• Southeast Asia<br />
• India<br />
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Global <strong>Sanitary</strong> <strong>Napkins</strong> market competition <strong>by</strong> top manufacturers, with production, price, revenue (<strong>value</strong>) <strong>and</strong><br />
market share for each manufacturer; the top players including<br />
• Kotex<br />
• Stayfree<br />
• Carefree<br />
• Bodyform<br />
• Organyc<br />
• Natracare<br />
On the basis of product, this report displays the production, revenue, price, market share <strong>and</strong> growth rate of each<br />
type, primarily split into<br />
• Dry Mesh <strong>Sanitary</strong> <strong>Napkins</strong><br />
• Cotton Soft Type <strong>Sanitary</strong> <strong>Napkins</strong><br />
• Cotton <strong>Sanitary</strong> <strong>Napkins</strong>
On the basis of the end users/applications, this report focuses on the status <strong>and</strong> outlook for major applications/end<br />
users, consumption (sales), market share <strong>and</strong> growth rate for each application, including<br />
• Retail Outlets<br />
• Online Stores<br />
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