NCFA Blockchain Fintech CONFIDENTIAL (Vol 1, Issue 1)
The National Crowdfunding & Fintech Association of Canada (NCFA) and exclusive Title Partner of the 4th VanFUNDING conference held in downtown Vancouver Nov 29-30, 2018, TODA Network, are proud to present select content in an inaugural pop-up digital magazine format. This year’s theme, CONVERGE, immerses participants and builds bridges across the most disruptive emerging technologies, capital market innovations and key stakeholders that are powering new global markets, new decentralized models, new forms of computer intelligence, new IP, new infrastructure and new alternative investment opportunities toward the vision of a Web 3.0. The world is undergoing unprecedented change that is already affecting our daily lives — how we interact with financial services, generate digital wealth, invest, evaluate, consume, vote, store, transfer, and purchase anything of value. Blockchain’s momentum is not slowing down anytime soon and its capabilities for revolutionizing the financial industry go beyond merely eliminating the “middleman” to harnessing the power to improve fraud detection, transparency and trust, and enhance financial management, change the nature of money and encourage financial inclusivity. The potential is limitless. While blockchain technology has shown immense potential to push us closer towards a utopian financial world, the global penetration of [this technology] is less than 0.2 per cent. While individuals should remain cautious about fraudulent businesses that have arisen from people looking to cash in on the hype, the next wave of blockchain adoption and utilization will be like a tsunami, [where] you can partake in what's yet to be the most disruptive technology in human history or ignore it and get disrupted. We’d like to thank all the partners, speakers, attendees, volunteers and the entire organizing team for coming together to make VF2018 an incredible experience. Congratulations to Symend, Very Good Butchers and MOCA Estimator and for winning the pitching competition. We wish you all great success! The commercialization of emerging technologies is a journey, not a sprint. With this in mind, we encourage you to converge with us in volume 1, issue 1 of ‘Blockchain Fintech CONFIDENTIAL’ and step inside the future of blockchain, fintech, AI and alternative investing.
The National Crowdfunding & Fintech Association of Canada (NCFA) and exclusive Title Partner of the 4th VanFUNDING conference held in downtown Vancouver Nov 29-30, 2018, TODA Network, are proud to present select content in an inaugural pop-up digital magazine format.
This year’s theme, CONVERGE, immerses participants and builds bridges across the most disruptive emerging technologies, capital market innovations and key stakeholders that are powering new global markets, new decentralized models, new forms of computer intelligence, new IP, new infrastructure and new alternative investment opportunities toward the vision of a Web 3.0.
The world is undergoing unprecedented change that is already affecting our daily lives — how we interact with financial services, generate digital wealth, invest, evaluate, consume, vote, store, transfer, and purchase anything of value.
Blockchain’s momentum is not slowing down anytime soon and its capabilities for revolutionizing the financial industry go beyond merely eliminating the “middleman” to harnessing the power to improve fraud detection, transparency and trust, and enhance financial management, change the nature of money and encourage financial inclusivity. The potential is limitless.
While blockchain technology has shown immense potential to push us closer towards a utopian financial world, the global penetration of [this technology] is less than 0.2 per cent. While individuals should remain cautious about fraudulent businesses that have arisen from people looking to cash in on the hype, the next wave of blockchain adoption and utilization will be like a tsunami, [where] you can partake in what's yet to be the most disruptive technology in human history or ignore it and get disrupted.
We’d like to thank all the partners, speakers, attendees, volunteers and the entire organizing team for coming together to make VF2018 an incredible experience. Congratulations to Symend, Very Good Butchers and MOCA Estimator and for winning the pitching competition. We wish you all great success!
The commercialization of emerging technologies is a journey, not a sprint. With this in mind, we encourage you to converge with us in volume 1, issue 1 of ‘Blockchain Fintech CONFIDENTIAL’ and step inside the future of blockchain, fintech, AI and alternative investing.
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• Are your video and page emotionally<br />
compelling?<br />
• Are your reward levels clear and not<br />
confusing?<br />
Presentation comes down to this:<br />
Does just looking at the page, and reading the<br />
sales page/landing page, and watching the<br />
video make you want to buy?<br />
4. Promotion<br />
Your promotion needs to take into account<br />
what the marketing has been up to this<br />
point. So, what do you need to include in<br />
your campaign to create a phenomenal<br />
crowdfunding promotion?<br />
Our special promotion sub “P’s”, paid<br />
media, press and partnerships.<br />
Paid Media<br />
For Funded Today this comes down to –<br />
spend money anywhere you can make<br />
money. The best paid media is what<br />
works. From this you can build an email<br />
list. If this doesn’t work don’t bother with<br />
Press or Partnerships. To do well you need<br />
to know how different demographics<br />
are converting on paid media.<br />
Press<br />
Working with Press is simple, but hard. You need<br />
to create the angle and the story, and be able to<br />
tell the Press (in a non salesy way) why should<br />
they write about you/your product. Consistency<br />
is key here with the goal of getting an article<br />
syndicated to generate massive publicity.<br />
Partnerships<br />
Partnering with others who are excited about, and<br />
want to help promote your crowdfunding project,<br />
gives you access to a massive email list. You need<br />
to offer partners great incentive. Partnerships<br />
can be with anybody. It’s about building<br />
relationships and leveraging connections.<br />
We aim to see an average between all the many<br />
ad and audience combos, to make sure that we<br />
have a minimum ratio of 1: 3 - meaning spend<br />
$1 and make $3 or more. This alongside the<br />
EPV*, which shows how much is made for each<br />
person that comes in to the page (the value of<br />
these people), and additional metrics, we are<br />
able to determine a verdict on what’s working<br />
and what’s not.<br />
5. Price<br />
How do you know if your price is too high<br />
or too low? Are your pledge levels set up<br />
properly? Are there early bird pledge levels?<br />
Do you have different pledge levels for people<br />
who want to buy more than 1? Are the pledge<br />
levels easily clear and understandable?<br />
If you “price yourself out of the game” before<br />
you even begin, you run the risk of offending<br />
Prospective Backers, even before you price drop.<br />
For example, let’s suppose that you have a<br />
product, XYZ, which has minor modifications<br />
to it. So granted, it’s not exactly the same as<br />
other XYZ products on the market. You decide<br />
to offer a crowdfunding early bird special for<br />
$100. However, a quick Google search turns<br />
up many similar products priced at $99 or<br />
below.<br />
You have a problem. Your price at $100 is<br />
going to feel too expensive, particularly if<br />
your presentation does not convey that this<br />
is a $100 XYZ. If a potential backer is going to<br />
look at your XYZ and think, “Hey, that’s a $25-<br />
7
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