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NCFA Blockchain Fintech CONFIDENTIAL (Vol 1, Issue 1)

The National Crowdfunding & Fintech Association of Canada (NCFA) and exclusive Title Partner of the 4th VanFUNDING conference held in downtown Vancouver Nov 29-30, 2018, TODA Network, are proud to present select content in an inaugural pop-up digital magazine format. This year’s theme, CONVERGE, immerses participants and builds bridges across the most disruptive emerging technologies, capital market innovations and key stakeholders that are powering new global markets, new decentralized models, new forms of computer intelligence, new IP, new infrastructure and new alternative investment opportunities toward the vision of a Web 3.0. The world is undergoing unprecedented change that is already affecting our daily lives — how we interact with financial services, generate digital wealth, invest, evaluate, consume, vote, store, transfer, and purchase anything of value. Blockchain’s momentum is not slowing down anytime soon and its capabilities for revolutionizing the financial industry go beyond merely eliminating the “middleman” to harnessing the power to improve fraud detection, transparency and trust, and enhance financial management, change the nature of money and encourage financial inclusivity. The potential is limitless. While blockchain technology has shown immense potential to push us closer towards a utopian financial world, the global penetration of [this technology] is less than 0.2 per cent. While individuals should remain cautious about fraudulent businesses that have arisen from people looking to cash in on the hype, the next wave of blockchain adoption and utilization will be like a tsunami, [where] you can partake in what's yet to be the most disruptive technology in human history or ignore it and get disrupted. We’d like to thank all the partners, speakers, attendees, volunteers and the entire organizing team for coming together to make VF2018 an incredible experience. Congratulations to Symend, Very Good Butchers and MOCA Estimator and for winning the pitching competition. We wish you all great success! The commercialization of emerging technologies is a journey, not a sprint. With this in mind, we encourage you to converge with us in volume 1, issue 1 of ‘Blockchain Fintech CONFIDENTIAL’ and step inside the future of blockchain, fintech, AI and alternative investing.

The National Crowdfunding & Fintech Association of Canada (NCFA) and exclusive Title Partner of the 4th VanFUNDING conference held in downtown Vancouver Nov 29-30, 2018, TODA Network, are proud to present select content in an inaugural pop-up digital magazine format.

This year’s theme, CONVERGE, immerses participants and builds bridges across the most disruptive emerging technologies, capital market innovations and key stakeholders that are powering new global markets, new decentralized models, new forms of computer intelligence, new IP, new infrastructure and new alternative investment opportunities toward the vision of a Web 3.0.

The world is undergoing unprecedented change that is already affecting our daily lives — how we interact with financial services, generate digital wealth, invest, evaluate, consume, vote, store, transfer, and purchase anything of value.

Blockchain’s momentum is not slowing down anytime soon and its capabilities for revolutionizing the financial industry go beyond merely eliminating the “middleman” to harnessing the power to improve fraud detection, transparency and trust, and enhance financial management, change the nature of money and encourage financial inclusivity. The potential is limitless.

While blockchain technology has shown immense potential to push us closer towards a utopian financial world, the global penetration of [this technology] is less than 0.2 per cent. While individuals should remain cautious about fraudulent businesses that have arisen from people looking to cash in on the hype, the next wave of blockchain adoption and utilization will be like a tsunami, [where] you can partake in what's yet to be the most disruptive technology in human history or ignore it and get disrupted.

We’d like to thank all the partners, speakers, attendees, volunteers and the entire organizing team for coming together to make VF2018 an incredible experience. Congratulations to Symend, Very Good Butchers and MOCA Estimator and for winning the pitching competition. We wish you all great success!

The commercialization of emerging technologies is a journey, not a sprint. With this in mind, we encourage you to converge with us in volume 1, issue 1 of ‘Blockchain Fintech CONFIDENTIAL’ and step inside the future of blockchain, fintech, AI and alternative investing.

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FEATURED<br />

The 7 P’s For Crowdfunding Success<br />

The idea of crowdfunding has been around for<br />

a while. However, crowdfunding as we know<br />

it today, via platforms such as IndieGoGo<br />

(started in 2008) and Kickstarter (started in<br />

2009), is quite new.<br />

And yes, the idea of participating in something<br />

so cutting-edge and exciting makes the<br />

thought of creating a crowdfunded project<br />

very appealing. However, no matter how<br />

gifted you are as an entrepreneur, there are<br />

certain elements you need to consider and<br />

incorporate to get your project funded and off<br />

the ground.<br />

For all our projects we strive to achieve<br />

statistical significance. We let the data speak<br />

to how capable a project is of achieving a<br />

positive ROI and continuing to raise money. In<br />

short, we know what works and what doesn’t<br />

work. We’ve learned to apply numerous<br />

techniques and elements, including the 7 P’s,<br />

to all our projects in order to maximize the<br />

potential for success.<br />

1. Product<br />

Every crowdfunding project begins with, of<br />

course, the product. Your product has to be<br />

good -.even the greatest campaign in the<br />

world won’t salvage a bad product. Promoting<br />

a product that the market simply does not<br />

want, robs you of money.<br />

So, how then do you know if your product is<br />

“good?” Begin by asking yourself these questions:<br />

“Why is this product different/special/<br />

unique?”<br />

Can you buy a very similar product in a<br />

store? Your product must be a product that<br />

consumers can’t buy at Bed, Bath and Beyond,<br />

or Target, or Amazon, or Wal-Mart. It has to be<br />

unique.<br />

Is there something about your product,<br />

some benefit, that makes it wholly special?<br />

Ideally a product should give us some benefit<br />

that no other product offers. Even if there are<br />

many similar items, what is it about yours that<br />

no one else offers? Does your product offer a<br />

solution or a prevention? How does it do this<br />

better than other products on the market?<br />

5

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