RAH Magazine November 2018
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WHY<br />
THE PRICE MUST<br />
BE RIGHT<br />
Sitting in Cambridge it is easy to think that the housing<br />
market is immune from the ups and downs of the<br />
wider UK economy. Prices for prime city properties<br />
are holding up well. Even with fewer buyers around<br />
since Brexit, the lack of supply means there is still<br />
competition for the best houses. The best locations will<br />
always sell well.<br />
Alex Gray, Director<br />
Redmayne Arnold<br />
& Harris<br />
Overall however, it feels<br />
like the Cambridge<br />
property market is in a<br />
state of flux. So, if you want to sell<br />
and you aren’t living in a stunning<br />
Georgian house overlooking Jesus<br />
Green or Midsummer Common,<br />
how can you maximise your<br />
chances of finding a buyer? For the<br />
first time in a decade, for all but the<br />
most prime property, buyers are<br />
sensing they may have the upper<br />
hand and many are choosing to<br />
take their time and are becoming<br />
more aggressive in negotiation.<br />
The simple truth at the moment is<br />
that the right valuation will make or<br />
break your sale. Under-pricing your<br />
home risks leaving money on the<br />
table while over-pricing means you<br />
may wind up sitting on the market<br />
for weeks until you have no choice<br />
but to lower the price to gain more<br />
attention.<br />
“Don’t let your home<br />
become stale because<br />
it’s overpriced”<br />
16
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