Web_Designer_UK__May_2018
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ANGELIC AIRPLANES<br />
DESIGNING FOR DREAMS<br />
“Every aspect of the website was<br />
about showing what the client<br />
wanted to communicate out into<br />
the world,” revealed Red Collar’s<br />
Creative Director Denis Lomov. “So<br />
even every animation we created<br />
was done and chosen for areason.<br />
For instance, all the texts appear<br />
on eachscreen with amovement<br />
that is reminiscent ofhowanidea<br />
comes to mind. We wanted to<br />
create a special atmosphere on the<br />
site sowepaid considerable<br />
attention to all the animations and<br />
sounds. Suchas the sound of<br />
rustling paper making the action<br />
more immersive while making it<br />
more realistic, and the background<br />
melody helping to evoke the<br />
feeling ofimportance around the<br />
moment when a dream is being<br />
launched. We chose gold and a<br />
deep blue colour that was<br />
intended to be representative of a<br />
boundless space for opportunities.<br />
We then created all the content<br />
ourselves from training and<br />
performing airplane folding<br />
gestures, buying blue cardboard,<br />
applying golden body paint and<br />
capturing more than 1,500 shots<br />
for stop-motion video.”<br />
though we are assured no amount of<br />
that particular product was used<br />
Goldfinger-style to makeup the star of<br />
this latest URL! Intrigued? Well read on<br />
to discover how the story of inculerate.<br />
“THE MAIN QUESTION WAS HOW TO EMPHASISE THAT THE<br />
COMPANY INVESTS IN ANY PERSON INDEPENDENTLY OF<br />
GENDER, NATIONALITY, SEXUAL IDENTITY”<br />
com ‘unfolded’ to launch an angelic<br />
website worthy of investment.<br />
TAKING FLIGHT<br />
If you don’t already know them, Red<br />
Collar are an exciting digital agency<br />
from Voronezh, Russia, with a keen<br />
sense of the unique and innovative.<br />
Recognised by a passionate attitude and<br />
an impressive list of industry awards, the<br />
team insist on a principle of helping to<br />
make a client’s wishes come true.<br />
“Creative vision, technology and digital<br />
experience are the main principals of<br />
our agency, so it’s important for us to<br />
stay ahead of market strategies,<br />
technologies and creativity. Design and<br />
front-end development are our strength<br />
and so that’s why in every project you<br />
can see exclusive design and interesting<br />
decisions of front-end development.”<br />
These guys love what they do and the<br />
process of the work involved, and this<br />
enthusiasm was undoubtedly what drew<br />
Inculerate to a Soviet solution. “We<br />
always start think about the main idea of<br />
the website just after the contract is<br />
signed,” begins Creative Director Denis<br />
Lomov when explaining perceptions of<br />
Inculerate’s requirements. “The main<br />
question was how to emphasise that the<br />
company invests in any person<br />
independently of gender, nationality,<br />
sexual identity and so on. That was<br />
really important along with an insistence<br />
they didn’t want a classic investment<br />
website.” What followed was a gathering<br />
of Red Collar’s managers, designers and<br />
front-end developers to establish what<br />
that meant and brainstorm a<br />
fundamental concept right away.<br />
“Lots of ideas came to our mind but<br />
after a while we came up with an idea of<br />
an airplane to represent the kinds of<br />
startup businesses that Inculerate<br />
support. The great thing here was that<br />
the client absolutely trusted in us and<br />
were willing to let us create whatever<br />
we wanted.”<br />
28 __________________________________________design diary