Web_Designer_UK__May_2018
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ANGELIC AIRPLANES<br />
Red Collar Creative Director<br />
Denis Lomov offers an insight<br />
into a standout feature that says<br />
something broader about why<br />
the project was successful.<br />
“The main thing is an idea. The<br />
company has high humanistic<br />
goals and an innovative<br />
approach to startups searching.<br />
The site should clearly reflect<br />
the company’s activity and<br />
arouse real emotions.”<br />
and the frames don’t just follow each<br />
other. We used TweenMax to achieve the<br />
most realistic effect and to create our<br />
own easing, so at the beginning frames<br />
nicely speed up to slow down in the end<br />
for better vividness. It’s this sense of<br />
“THE SERVER AUTOMATICALLY GENERATES, INSTALLS<br />
AND RENEWS SSL CERTIFICATES FROM LETSENCRYPT.ORG<br />
AND WORKS ON THE HTTP2 PROTOCOL”<br />
BELOW: The hands<br />
animation is the work<br />
of many frames<br />
smoothness that we believe delivers a<br />
more realistic perception.” As far as the<br />
nuts and bolts underneath goes, the<br />
important back-end base and backbone<br />
of the site is in the platform where it’s<br />
located. The server automatically<br />
generates, installs and renews SSL<br />
certificates from letsencrypt.org and<br />
works on the http2 protocol, ensuring<br />
parallel, fast and secure loading of<br />
content. This also has implications for<br />
the general adaptiveness achieved,<br />
something that has already garnered the<br />
site SOTD, WOTD and Mobile Site of the<br />
Week accolades by Awwwards and<br />
indeed Google.<br />
PLANE SAILING<br />
When it comes down to talking about<br />
the site’s launch after just a two-month<br />
development time, the team are keen to<br />
remember what the project was always<br />
about. Gauging any reflective notion of<br />
‘success’ on that basis then comes from<br />
how well it communicates the original<br />
message at its heart. “First of all this<br />
project is a story about inspiration and<br />
searching for the right ideas. It’s about<br />
people who want to change the life of<br />
the whole world for the better, and that’s<br />
what both investors and startups want.<br />
The client promotes the most<br />
humanistic ideas and doesn’t care about<br />
gender, skin colour or confession of a<br />
person, but only about the quality of<br />
their idea.” A great and admirable<br />
philosophy always, so what about the<br />
idea at the site’s heart? How effective do<br />
the people behind it think that has<br />
proved to be now it’s out there live?<br />
30 _________________________________________design diary