ACU

COVER STORY
For instance, Bhat said Swiss
WorldCargo is implementing IoT
technologies on its systems to
improve tracking information. The
company is also increasing its eAWB
penetration as well as participating in
different tech-inspired initiatives at
I ATA l i k e e C a r g o , M e s s a g e
Improvement (MIP) and Electronic
Consignment Security Declaration (e-
CSD), to which the company is a pilot
carrier.
Bhat explained the company puts
high importance on its customer
service and digitalization is at the core
of fulfilling this to ensure fast and
efficient transactions.
“As mentioned, we will focus on
continuing to leverage technologies
that can enhance our products &
service offer, with the clear intention
of meeting ever-evolving industry
needs. As customer service is so
important to us, we will also continue
our focus on improving transparency
and insights for our customers
everywhere, without losing the focus
o n t h e c o r e U S P s o f S w i s s
WorldCargo,” he said.
“And of course, we will seek to
continue innovate and to develop the
right services and solutions. Along
with seeking ways to move ahead and
developing new tools that help us and
our customers to benefit and
progress,” he added.
Modern-day cargo
The multibillion e-Commerce
industry continues to change the
global business landscape with direct
impact to specialized sectors like air
freight and logistics.
Bhat said SWISS is prepared to make
the necessary adjustments to fully
embrace this growing global market.
“We continue to see the growth of
e-Commerce. While certainly not a
new trend, every year we see an
increasing market demand for the
transportation of ecommerce goods –
either as mail or as cargo. This, in turn,
causes a demand for high quality,
reliable and fast transportation,” he
said.
“At Swiss WorldCargo, we will
continue to leverage our extensive
network and recognized Swiss quality,
which is how we believe we can add
value. We will continue to serve as a
link between the various parties of the
e-Commerce logistics chain, providing
our customers with the necessary
tools for sustainable growth,” he
added.
But along with the rise in demand,
comes the sustainability challenges.
Bhat said SWISS WorldCargo is
pinning its hope on technology to
help solve these problems which
include sky congestion and limitations
on airport infrastructures.
“Within Swiss WorldCargo, we are
developing a number of measures
using the potential of technology to
challenge this issue. Of course, we are
also able to continue to benefit from
our hub, specifically because of our
short connecting times and qualityfocused
ground handling agents,” he
noted.