How to Get Started with Influencer Marketing Services at Your Agency

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Identifying Your Goals

What channels and influencers you target will depend

greatly on your goals. Want to drive product awareness

among female millennial customers? Focus on Instagram

influencers. Want leads for a B2B product? Target

influencers on LinkedIn instead.

Do You Need an Influencer Marketing Agency or a Platform

5 Reasons to Work With Micro-Influencers

Identifying Your Goals What channels and influencers you target will depend greatly on your goals. Want to drive product awareness among female millennial customers? Focus on Instagram influencers. Want leads for a B2B product? Target influencers on LinkedIn instead.

Finding Influencers Once you have a clear understanding of your own goals, you can start the marketing process by making an initial shortlist of influencers. This can be a difficult process because of the expansive nature of influencer marketing. From YouTube to blogs, there are thousands of influencers spread across multiple channels, all with varying degrees of influence and following.

Page 1: How to Get Started with Influencer
Page 5 and 6: Influencer Marketing Channels YouTu

How to Get Started with Influencer Marketing Services at Your Agency

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