Kitty Poole ShowcaseMe

Kitty Poole
Brand Guidelines

What’s Inside?

01 Introduction
Vision
Purpose
Personality
02 Visual Identity
Logos
Colour Palette
Photography
03 Final Comments

Let’s get started...

01
Introduction

Vision.
I believe marketing is the spark that can set a business alight.
There are lots of multinationals that understand the value of
marketing in transforming businesses and driving innovation.
They are creating marketing that inspires customers and produces
tangible results.
However, over 99% of private sector businesses in the UK are
SME’s - who don’t have the investment or knowledge to harness the
power of marketing.
My mission is to take the experience I’ve gained working with some
of the worlds best known brands, and apply it to startups to help
them realise their full potential.

Purpose.
Why
Helping businesses find
their spark
How
By bringing together my
global background and big
business marketing
experience.
What
Planning powerful, effective
and structured marketing
that helps businesses grow.

Personality.
Energetic | Showing passion for my work and giving energy to others
Genuine | What I say is what I’ll do
Dynamic | Full of energy and new ideas
Adventurous | Not afraid to try new methods, ideas and experiences
Empathetic | Engaging with other people’s feelings
Positive | Becasue a positive attitude provokes extraordinary results
In emojis

02
Visual Identity

Logo
Badges
Standard
logo
Kitty Poole
Coloured
Background
Kitty Poole
Photo
Background
Kitty Poole

Logo.
My logo brings to life the unique personality of my brand, marrying
my values with my vision.
The logo is approachable and easy to read. The hand lettering gives
the logo energy, the flowing script exposes the dynamic and adventurous,
and the lack of symmetry allows expression of genuineness
and empathy.

Concrete of
Singapore
Beaches of
Australia
Hello Kitty in
Hong Kong
Celebrations
of China
Blue skies of
France
Green fields
of England
C- 16 M- 19 Y- 24 K- 0
RGB - 221, 207, 194
C- 0 M- 5 Y- 30 K- 0
RGB - 255, 241, 196
C- 0 M- 17 Y- 4 K- 0
RGB - 251, 225, 232
C- 15 M- 73 Y- 71 K- 4
RGB - 204 , 80, 52
C- 29 M- 14 Y- 0 K- 12
RGB - 175, 190, 216
C- 40 M- 0 Y- 20 K- 26
RGB - 175, 190, 216

Colour Palette.
Colour is crucial to the brand identity.
The emotional response to colours links back to the evolution of
humans, so I’ve chosen colours that reflect my own evolution.
I’ve chosen pastel brand colours, each one representing a place in
or a memory from the countries I’ve lived.

Photography.
Photography is a powerful, engaging part of the brand. It should be
modern, lively and energetic and capture unexpected moments to
highlight new or different ways of looking at things.
Mood: Friendly, Warm, Optimistic, Fun.
Photos should be:
Colourful: Use of bright colours reflective of the colour palette; no
filters or black and white.
Outdoors: To bring to life the love of exploration and being outside
Active: Always showing movement
People focused: People and collaboration are an important part of
the ethos. Photography should always centre around one or more
people

03
Final Comments

Final Comments.
Brand must be consistent, recognisable and emotive, expressing the
core attributes of what it represents.
At every touchpoint, I believe my brand is truly representative of who
I am.