Digital Therapeutics Market Manufacturers Analysis, Segmentation and Application up to 2025
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<strong>Digital</strong> <strong>Therapeutics</strong> <strong>Market</strong> <strong>Manufacturers</strong> <strong>Analysis</strong>,<br />
<strong>Segmentation</strong> <strong>and</strong> <strong>Application</strong> <strong>up</strong> <strong>to</strong> <strong>2025</strong><br />
“The global <strong>Digital</strong> <strong>Therapeutics</strong> <strong>Market</strong> size was estimated at<br />
USD 1.7 billion in 2016. <strong>Digital</strong> therapeutics is a subset of digital<br />
health <strong>and</strong> is used <strong>to</strong> track health conditions <strong>and</strong> selfmanagement<br />
of a medical condition.”<br />
The global <strong>Digital</strong> <strong>Therapeutics</strong> <strong>Market</strong> size was estimated at USD 1.7 billion in 2016. <strong>Digital</strong> therapeutics is a<br />
subset of digital health <strong>and</strong> is used <strong>to</strong> track health conditions <strong>and</strong> self-management of a medical condition. A<br />
significant change in the usage of digital technology has created cognizance among users <strong>and</strong> has allowed<br />
increasing adoption of these services. Moreover, there has been increased burden of the chronic diseases that<br />
requires effective treatment <strong>and</strong> management. There are a lot of services provided by digital therapeutics that<br />
aid in embracing healthy habits <strong>and</strong> allow efficient tracking <strong>and</strong> management of conditions. <strong>Digital</strong> therapeutics<br />
is thus estimated <strong>to</strong> grow at a fast rate owing <strong>to</strong> increasing adoption among patients <strong>and</strong> other end users.<br />
There has been a significant rise in internet usage among people which has been one of the significant drivers<br />
for the digital therapeutic market. Moreover, the treatment associated with the digital therapeutics is popular<br />
which is further adding <strong>to</strong> the growth of the digital therapeutic market. Chronic diseases are major problems<br />
<strong>and</strong> act as threats <strong>to</strong> the economy leading <strong>to</strong> high healthcare expenditure. For instance, according <strong>to</strong> the CDC,<br />
about 50 % of the adult population were suffering from the chronic diseases in 2012. As chronic diseases like<br />
diabetes, obesity <strong>and</strong> other respira<strong>to</strong>ry problems are well managed with the help of the digital therapeutics<br />
they are being used on an increasing level.<br />
The market growth is affected by the lack of the effective monetization techniques which are faced by the<br />
application developers. There has been a shortage of the financial earnings which are partially fulfilled by the<br />
advertisements, paid content, <strong>and</strong> other prominent revenue generation strategies.<br />
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<strong>Application</strong> Insights<br />
Based on the application, the market is classified in<strong>to</strong> diabetes, obesity, cardiovascular diseases, central nervous<br />
system disease, respira<strong>to</strong>ry diseases, smoking cessation, <strong>and</strong> others. Diabetes accounts for the largest market<br />
share of the application segment followed by other applications. Diabetes causes heavy burden on patients as<br />
well economies on the health front as well as the economic front. For instance, 8.3 % of the U.S. population<br />
suffer from diabetes while 35% of them exhibit prediabetes symp<strong>to</strong>ms. Also diabetes is expected <strong>to</strong> show the<br />
fastest growth in the application segment due <strong>to</strong> the high prevalence <strong>and</strong> incidence of the disease. <strong>Digital</strong><br />
management is helpful in the management of the symp<strong>to</strong>ms of diabetes such as polyuria, polydipsia, <strong>and</strong><br />
polyphagia. A large number of medical practitioners are using mHealth <strong>and</strong> have estimated that diabetes would<br />
reach its highest market limit in the next 5 years.<br />
End use insights<br />
Based on end use, the digital therapeutics market is divided in<strong>to</strong> the patients, employers, providers, payers, <strong>and</strong><br />
others. Patients are the major consumers of the therapeutic healthcare programs <strong>and</strong> applications offered by<br />
digital therapeutics. The usage of these services has been attributed due <strong>to</strong> increasing cognizance <strong>and</strong> added<br />
benefits offered by digital therapeutics.<br />
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Hospitals accounted for the largest market share owing <strong>to</strong> increased usage of digital therapeutics services for<br />
patients admitted in these settings. The utilization of these services allows affordable <strong>and</strong> vital healthcare <strong>to</strong><br />
patients.<br />
Regional Insights<br />
The digital therapeutics market by region is characterized in<strong>to</strong> North America, Europe, Asia Pacific, Latin<br />
America, <strong>and</strong> Middle East & Africa. North America is a market domina<strong>to</strong>r in digital therapeutic market. Growing<br />
number of reforms <strong>to</strong> limit the surge in healthcare expenditure in the country co<strong>up</strong>led with drive <strong>to</strong> focus on a<br />
patient-centric healthcare approach is anticipated <strong>to</strong> be accountable for the same. Furthermore, North America<br />
is a major center of a great amount of digital therapy s<strong>up</strong>pliers. The U.S. has been conveyed <strong>to</strong> spend about USD<br />
3 trillion a year on healthcare. In order <strong>to</strong> limit this expenditure, there is a vigorous swing in the U.S. healthcare<br />
sec<strong>to</strong>r that emphasis focused <strong>to</strong>wards palliative care, <strong>to</strong> endorse overall patient wellness as an alternative of<br />
medical treatment.
Asia Pacific is anticipated <strong>to</strong> record fastest growth rate, due <strong>to</strong> two main attributes, namely, a highly solid<br />
population base that adapts in<strong>to</strong> an enormous target base <strong>and</strong> rapid development that involves fast changing<br />
technological scenario. Moreover, constant improvements in countries <strong>to</strong> check the deficiency of proper<br />
infrastructure <strong>and</strong> preserve sustainable growth through economic intervention is expected <strong>to</strong> help the market<br />
growth<br />
Competitive Insights<br />
Some of the key companies in the market comprises of Livongo Health; Twine health, Inc.; Omada Health, Inc.;<br />
2Morrow, Inc.; Propeller Health; WellDoc, Inc.; Canary Health, Inc.; Proteus <strong>Digital</strong> Health, Inc.; <strong>and</strong> Mango<br />
Health, Inc. <strong>Digital</strong> therapeutics is in its preliminary stages of development <strong>and</strong> is expected <strong>to</strong> increase its<br />
presence in the digital market with increasing adoption of apps <strong>and</strong> services offered by developers. Dominant<br />
players in the market are focused on development of user friendly <strong>and</strong> simple interfaces that allows cus<strong>to</strong>mers<br />
<strong>to</strong> use these services on a larger level at ease.<br />
However, growth probability is considered <strong>to</strong> be great in the market, which is contributed by growing adoption<br />
of therapeutic applications by leading healthcare providers <strong>to</strong> provide better treatment options <strong>to</strong> patients.<br />
<strong>Market</strong> Segment:<br />
<strong>Application</strong> Outlook (Revenue, USD Million; 2014 - <strong>2025</strong>)<br />
• Diabetes<br />
• Obesity<br />
• CVD<br />
• CNS Disease<br />
• Respira<strong>to</strong>ry Diseases<br />
• Smoking Cessation<br />
• Others<br />
End use Outlook (Revenue, USD Million; 2014 - <strong>2025</strong>)<br />
• Patients<br />
• Providers<br />
• Payers<br />
• Employers<br />
• Others<br />
Regional Outlook (Revenue, USD Million; 2014 - <strong>2025</strong>)<br />
• North America
• U.S.<br />
• Canada<br />
• Europe<br />
• Germany<br />
• UK<br />
• Asia Pacific<br />
• China<br />
• India<br />
• Latin America<br />
• Brazil<br />
• Mexico<br />
• MEA<br />
• South Africa<br />
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