SEO STRATEGY FOR WORDPRESS WEBSITE

SEO STRATEGY FOR 

W O R D P R E S S W E B S I T E 

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Let’s start with thinking about a product/ service or 

anything you want to inquire about! Where will you go to get 

about it? The very obvious answer is Our very own(metaphorically) 

Search Engines! 

It means if you are a service provider than it is just to make 

sure that your website is visible to your prospects at the place, 

where they are looking for it. 

“And if the website is ranking on top then its a piece of 

cake with a cherry on top!” 

But how can you get this cherry? The answer is doing SEO, 

it includes a wide range of optimizing activities and strategies 

that will help Search engines in recognizing your website and 

make it rank on a good position. 

As Optimizing your website for search engines have many 

benefits, few of them are: 

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A high ranking website in Search Engine Result Pages has greater 

visibility and increased traffic. 

A top ranking website seems more trustworthy & credible to the 

prospects. 

As the search engines give priority to quality content, thus by 

doing so you will provide worthy information to your customers. 

Getting panic, 

thinking about 

optimizing your 

website for SERPs? 

Well no need to worry, 

as by choosing 

WordPress as a CMS 

for your website you have already taken a step towards creating a 

well-optimized website since WordPress has the ability itself to 

make your website rank because of its features that are best 

suitable for search engines. 

Now, we are all set to go through the methods that will make 

your WordPress Website SEO friendly. Start counting! 

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Create a Static Permalink Structure 

A permalink is a URL that directs or points towards a web 

page, blog or a post and from users aspect, its structure should 

be easy to understand. As auto-generated permalink in 

WordPress do not have SEO suitable structure but thank god we 

have an option to change it. So to make your website SEO 

friendly the first and foremost step should be to create a 

relatable and suitable permalink structure. 

Optimize the images 

The most appealing part on your web page could be the 

image, right? Images are an important part of your content as 

they make the concept understandable, cut down the text on the 

page, attracts the users… Wow, there is so much an image do on 

your website! But this is also true that they may affect the 

loading speed of your website, if not well optimized. So try to 

optimize your image an ensure as little impact on your site’s 

performance as possible. 

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Upload an XML sitemap 

A sitemap is a rundown of the considerable number of 

pages and other contents on your site, normally composed into a 

chain of importance. It gives a snappy method to perceive how 

your site is spread out and what it incorporates. While these 

sitemaps were once intended to enable clients to explore sites, 

their main role currently is to convey data to internet searcher 

bots (otherwise called crawlers). 

It helps crawlers to see the majority of the pages on your 

site and see how they identify with each other. This makes it less 

demanding for web indexes to list your website, and to display 

pertinent substance in client looks. 

Heading Tags 

Though a sitemap helps the crawlers to know that your site 

is well organized, it lacks somewhere as it does not allow to read 

every single content on the page. For this, we use heading tags. 

They are useful both to the readers and to the crawlers as for 

users the separation of the content using the heading tags makes 

it easy to read and understand. 

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Upload an XML sitemap 

A sitemap is a rundown of the considerable number of 

pages and other contents on your site, normally composed into a 

chain of importance. It gives a snappy method to perceive how 

your site is spread out and what it incorporates. While these 

sitemaps were once intended to enable clients to explore sites, 

their main role currently is to convey data to internet searcher 

bots (otherwise called crawlers). 

It helps crawlers to see the majority of the pages on your 

site and see how they identify with each other. This makes it less 

demanding for web indexes to list your website, and to display 

pertinent substance in client looks. 

Heading Tags 

Though a sitemap helps the crawlers to know that your site 

is well organized, it lacks somewhere as it does not allow to read 

every single content on the page. For this, we use heading tags. 

They are useful both to the readers and to the crawlers as for 

users the separation of the content using the heading tags makes 

it easy to read and understand. 

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For the crawlers, the heading tags make the content more 

organized and easy to understand that what its all about, so they 

can serve the users’ query well, thus helping in higher ranking of 

your website. 

Build your content around the keywords on the page 

You might have already encountered the term keywords 

and their importance to your website. This point simply says that 

you should always create worthy content that focuses on your 

keyword, as when the prospect or a user types the word in the 

search engine the crawlers will serve them your website. 

Note: Always keep in mind using too many keywords on your web 

page may result in Keyword Stuffing that is considered as 

spamming by the crawlers. Therefore its high time to play smart! 

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Switch your site to HTTPS 

you have to ensure you’re utilizing SSL (Secure Sockets 

Layer). This will guarantee any delicate individual information 

your guests leave on your site is scrambled and hence ensured. 

In any case, in addition to the fact that this is imperative for 

ensuring your guests’ private data, it’s presently an authority 

SEO positioning component. Actually, in the event that you 

haven’t changed over to HTTPS, Google may now demonstrate a 

“not verify” cautioning to guests when they’re on pages with 

content information fields. 

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Choose a responsive design and SEO friendly theme 

Today most of the people look for things on their mobile 

phones, therefore it has turned out necessary to be on mobile 

phones also, and for that responsive web design is the solution. 

You must design your website following responsive design 

strategies i.e your website should adapt and react to any of the 

user’s device. Plus point is a responsive design website is 

considered by the crawlers too. 

If we talk about the theme of your website, it should also 

be opted to keep in mind the SEO friendliness of it. Along with its 

appearance take care that it does not take too long to load. 

Similarly, the manner in which a theme was developed 

additionally matters since clean code gives your site the most 

obvious opportunity in SERPs. 

Install a dedicated SEO plugin 

There are plugins in WordPress that allow your site to do 

just about anything, be it ranking on top in search engines. They 

help in this as these plugins are designed specifically keeping in 

mind the SEO factor of a website. 

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You can even go for more comprehensive SEO plugins, 

which can help in adding a complete suite of optimization- 

focused features to your website 

You’ll be well improving towards your website visibility and 

traffic once you follow these strategies. And if you are still 

restless and can’t get how to handle all this. 

Then we are just a click away! 

PSDS2WP makes SEO optimized websites with add- on 

SEO plugins like SEO by Yoast, which will help you to make SEO 

changes easily and effectively. 

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SEO STRATEGY FOR WORDPRESS WEBSITE

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