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CDM-CYBER-DEFENSE-eMAGAZINE-March-2019

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It’s been said that good things come to those who wait. But innovation happens fast. In embracing<br />

tools that enable them to unify their teams and power a more collaborative and intelligent way to<br />

work, companies can not only keep pace, but speed ahead and lap the competition.<br />

About the Author<br />

Tim Minahan is the Executive Vice President of Business<br />

Strategy and Chief Marketing Officer at Citrix, a leading provider<br />

of digital workspace solutions. He has a proactive role in helping<br />

to drive focused strategic initiatives and the company’s overall<br />

business strategy. In addition, he leads global marketing<br />

strategy and operations for the company’s vision of securely<br />

delivering the world’s most important apps and data to enable<br />

people and businesses to work better. A technology industry<br />

veteran who specializes in defining new markets and positioning<br />

companies to own them, Minahan has served in a broad range of business leadership roles at<br />

leading enterprise software, cloud, and services firms. He most recently spearheaded SAP’s<br />

successful transition to the cloud as CMO of the company’s Cloud and Line of Business unit.<br />

Minahan joined SAP when the company acquired Ariba, where he was SVP of Business Network<br />

Strategy and global CMO.Minahan is also on the board of Made in a Free World, a non-profit<br />

technology company that is using the power of networks and big data to detect and mitigate forced<br />

labor from global supply chains. He holds a bachelor’s degree from Boston College and<br />

completed the CMO Program at Northwestern University, Kellogg School of Management.

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