case study bottega veneta-Nour Saadeh

quality leather, so consumers will spot the style due to their interaccio
technique
Bottega focused on heritage and history of the brand and italy as it did not
change the way it manufactures its products and quality ,it was their main
concern. They cared for their traditional family heritage, they really focused
on their DNA, the basics and the core of their brand, history and everything
they inhabit from their family.they displayed Italy’s history and talents in
crafts and creativity in their products, high precision in manufacturing,
sewing techniques .They displayed what should be expected from the Italian
market
Bottega differentiated itself as its customers are all quality oriented ,
sophisticated,conaisseurs
It is an unsoiled luxury brand, not over exposed in excessive licenses, it is a
brand that is exclusive and the fact that it has no logo and hard to have
makes it an even more remarkable brand between the Italian brands.
Bottega veneta’s motto is “when your own initials are enough which means
that the brand is defined by its name, when we read the name we will know
the origin comes from high quality leather done by artisans and
craftsmanship .the name shows the italian culture and heritage.
Even when Bottega veneta was expanding to different countries, it had its
focus also on its traditional Italian market and benefiting from it (be strong
where it comes from)
In conclusion what is mentioned in the above shows how bottega veneta
made a mark in Italy ,kept its Italian roots and DNA, held the legacy of
being Italian and “made in Italy” ,authentic and exclusive while becoming
global
2. Acquisition of Gucci Group made a difference because:
Before being acquired bottega veneta was losing revenues, abandoned part
of sophistication and is not trendy or fashionable anymore. If bottega didn’t
accept to be acquired by Gucci it would still be ran by a small family