case study bottega veneta-Nour Saadeh

4. Italian entrepreneurs should build more Italian brands for the following reasons:
Italian brands focus a lot on their traditions, DNA, heritage, origins, history,
quality of the product
Italy is known to be the top in fashion luxury brands and the fact that a brand
is from Italy or made in Italy, makes it have a competitive advantage over
other brands due to its precision in crafts, high quality leather, creativity and
the fact that Italy is the most dominant when it comes to luxury brands:
Bottega Veneta, Gucci, Versace…and Milan a capital of Fashion.
By investing in Italian brands nowadays,new brands will rise and they will
have a young vision, fresh new designs and ideas .they will look and think
of the market differently than its ancestors .If Italy continues to produce like
its traditions and we have young designers and craftsman then Italy wil
become rejuvenated and will conquer even more the fashion luxury industry
Italian artisans and craftsman are very talented and recognized so they are
easily found and they can create high end creative luxury products. The
stitching, craft and leather makes the product more appealing and authentic
Italy has the largest share of Europe’s fashion manufacturing output and it
keeps growing so we can see how Italian brands are still successful and
known with increasing revenues.
Italian brands are varied with different type of products from sunglasses to
bags, shoes, clothes,, so in case they want to expand their line,
Italians have quality sustainability and strong and rigid start