PublicisWW Vision Book 2019

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IN BRISBANE
IN QUEENSLAND
IN AUSTRALIA
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WORLDWIDE
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WE’RE IN A PLACE THAT’S A LITTLE
BIT LEFT OF CENTRE. WE’RE NOT IN
SYDNEY OR SHANGHAI. AND THAT
MAKES US DIFFERENT. WE’RE IN A
PLACE THAT’S BEEN MADE TO BE
A BIT MORE INVENTIVE, AND WE
HAVE PEOPLE WHO CHOOSE TO
DO THINGS DIFFERENTLY.
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THIS IS THE
STORY OF OUR
WAYS OF WORKING.
It’s good for day one and also good for when you want a little reminder, any day. It won’t give you the detail of every client
or how to apply for leave. But it will give you a sense of the values we live by and how we all make decisions.
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LEAD THE CHANGE IS OUR PUBLICIS WORLDWIDE MANTRA.
WE LOVE BEHAVIOUR CHANGE. STORY CHANGE. EXPERIENCE CHANGE.
TECHNOLOGY CHANGE. PRODUCT CHANGE. WE WORK OUT WHAT CHANGE
WE WANT TO LEAD WITH OUR CLIENTS. AND MAKE IT HAPPEN.
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SPEAKup
GETinventive
What we love about our agency is the diversity of life experience in culture, age, gender.
Because this makes the thinking interesting.
Our clients want people who have a point of view too.
So every time you step into a discussion – have one.
We hate it when people say ‘I’ve tried that before and it didn’t work’.
That was then. This is now.
Ask:
‘Can we do it another way?’
‘What about this?’
‘Why can’t we try that?’
Here you have all the freedom in the world to get inventive.
Business today is challenging.
All sorts of problems are thrown at us.
And it’s up to us to think more laterally than anyone else.
But it’s not inventiveness without responsibility.
Every business we work with, we think of as our own.
What would we really do if it was ours?
We really care.
We get emotional about the work and when it works.
MUCKin
BEkind
We’re a team of thinkers and makers and can’t do it without each other.
We’re all doers.
Every person on a project has a role, but we also cross over to help each other out.
No preciousness. No bystanding.
Just mucking in to solve the toughest of problems and create the best of creativity.
We’re hard on the work but not on each other.
The best work comes from us working together.
We have each other’s backs.
We’re kind to each other even in the toughest of pressure times.
And best mates in the good times – ‘cause we love hanging out together too.
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Don’t doubt yourself. You’re here because we saw something in you. We’ve chosen you because we think you look
like you’re the kind to muck in, speak up, be kind and you seem like you’ve got some inventiveness about you.
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WE
CHOOSE
PEOPLE
NOT
NUMBERS
We actually don’t care that much if you’ve scored
the highest in exams.
We look for life experience.
We look for people who think differently, not to conform.
We look for people who are scared if they’re put in a box.
We like people who will do anything to get an idea up.
We don’t like fancy titles.
We just like people who love the work and love
working with people.
REMOVE
THE
JARGON
Business is full of it and so is marketing.
‘This is a watch out’, ‘user testing’, ‘pillars’,
‘responsive design’ … the list goes on.
Let’s not join the jargon.
Say what we mean.
In plain English.
So there’s no miscommunication.
And everyone knows what we’re doing.
We actually don’t care that much if you’ve scored the highest in exams.
We look for life experience. We look for people who think differently, not to conform.
We don’t believe in layers.
We like it flat.
Just because you don’t have direct reports doesn’t
mean you don’t lead.
We expect everyone to step up.
Be accountable.
Don’t drop the ball.
Everyone’s counting on you when you have it.
If you ever hear ‘that’s not my job’ then jump up and down.
There’s no such thing as not your job. We’re in this together.
BLUR
THE
LINE
If you’re sitting in a meeting and don’t know what is
being said it’s highly likely you’re not the only one.
Stop the room and ask. Or explain what you think
people are saying in your words and then it will
become very apparent if it’s just a whole heap
of jargon or not.
ALWAYS
ASK
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Don’t doubt yourself. You’re here because we saw something in you. We’ve chosen you because we think you look
like you’re the kind to muck in, speak up, be kind and you seem like you’ve got some inventiveness about you.
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WE BRING STRATEGY
& CREATIVITY CLOSER
TOGETHER. WE CALL IT...
We’re not like a big consultancy that drowns you in strategy. And we don’t jump to creative without the thinking.
We differentiate ourselves on how we think and create together. It’s fluid. It’s about challenging each other along the way.
And it means our clients can see how the strategy comes to life faster. Less second-guessing. Easier decision-making.
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YOU HAVE
FULL
AUTHORITY
TO FIGURE
IT OUT.
One of the things you’ll notice about this place
is you’re often on your own to figure things out.
We don’t have layers of people holding each
other’s hands.
Of course, you can ask for help.
But then just get stuck in and do.
Trust your instinct. Check with
someone
you know knows more.
And then go for it.
Sometimes we dream about ‘What if we had
someone to clear the meeting room for us’.
‘Who can change the toner for me?’ ‘Who is our
person who finds submarines?’ ‘Who can find
10 artists in a week?’
Let’s be clear.
You are that someone.
Don’t think about who else is going to do it.
Just do it.
FAIL AND
LEARN
Don’t do what’s expected.
Do the impossible.
We’d rather you gave it a go, learned from it,
and did it better next time.
Don’t do what’s expected. Do the impossible.
We’d rather you gave it a go, learned from it,
and did it better next time.
One of the things you’ll notice about this place is you’re
often on your own to figure things out.We don’t have
layers of people holding each other’s hands.
Do you love bursting into a Dutch song? Do you like having a blankie at your desk?
Do you like carrying a replica of the Queen everywhere you go?
Don’t hide it.
Be you.
That’s how you fit in here.
BE
YOU
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EVERYONE HAS
A CORE PLUS
1 PLUS 2 PLUS 3
Most people have a core skill. It might be – Strategy / Project Management/ Production / Copywriting / Digital Developing.
But we want you to be intrigued by and learn a plus 1. You do this by sticking to the side of someone else.
Sit with them for a month. Listen, learn, do.
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NO
PRIMA-
DONNAS
We don’t have departments.
We just have people who work together.
Who own the project, together.
We don’t yell at each other.
We don’t blame. We have each other’s backs.
And we definitely don’t like people who think they’re better than others.
No rockstar behaviour.
PLAY-
ING
We work and play here.
But that means responsibility.
Knowing when it’s work-time and when it’s play-time.
You might have worked on an idea for every waking hour for a week.
And then you escape with a bit of online shopping.
Or grabbed a mate to have a beer at the Fox.
That’s okay.
Don’t hide it.
Just do great work.
We like it when projects keep moving. No bottlenecks. No waiting for someone
to do something before we do something. We don’t like ‘bossing’.
We like it when projects keep moving.
No bottlenecks.
No waiting for someone to do something
before we do something.
We don’t like ‘bossing’.
You don’t need to ask for permission.
We like making things quickly.
Creating. Testing. Improving.
WE LIKE
TRAFFIC
BUT NOT
STOPLIGHTS
Challenge each other.
That’s when the best ideas happen.
There’s nothing wrong with a passionate argument. With respect.
Speak your mind and don’t be scared of senior people in the room.
We believe in mentoring but also believe the youngest person might
have a better idea than the most senior (yes that’s said with respect!).
DEBATE
DON’T
DICTATE
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WE’RE 60
PEOPLE NOT 600
WE’RE ALL CLOSE. DON’T MAKE IT FEEL LIKE WE’RE NOT.
IF YOU CAN TALK – DON’T EMAIL. THAT’S JUST CRAZY,
THEY’RE SITTING BEHIND YOU.
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LOVE
THE
SPACE
WE’RE IN
It took a lot of care to get here.
We’ve got good foundations and now we want to make it home.
But take care of it.
If something doesn’t look good, then change it.
If it’s getting messy, clean it.
Let’s be proud of showing people our space.
And sharing it with them.
A little bit of messy is okay. That means we’re making, that’s who we
are.
We just need some ‘soft furnishings’ and we might get even happier.
THE
BISTRO
We’re kinda lucky.
We have our own kitchen stocked with anything you might need like drinks,
bread, fruit, condiments.
Label any personal stuff or it could be anyone’s.
Be respectful.
Wash up.
Stack the dishwasher (yes open it, put it in and close it). That’s it.
Use the right bin for the right thing.
Recycling is important to us.
We don’t have bins at our desks.
Because we know everythings will end up in them.
So get up. Take a walk. Dispose. You might get your steps up too.
We’re kinda lucky.
This is what we call a ‘co-creation’ space. That’s a buzzword but what it really
means is we like making things with others.
With musicians, psychologists, producers, artists, researchers and clients.
Our space is for creating.
So invite them in.
Any time.
Show them how we do things here.
We write on walls.
We make prototypes.
We bring unlikely people together to create and make.
Cause that’s when magic happens.
INVITE
ONE
INVITE
ALL
So we always work with our clients, not for them.
And not against them.
It’s a partnership.
They pay us to do things they can’t do.
So let’s always do the best we can for them.
The word ‘client’ is a little uncomfortable even.
Use real names.
For they are just people, like us, trying to do good work.
OUR
CLIENTS
ARE PART
OF US
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MEETINGS
CAN KILL
We believe a meeting should only ever be maximum one hour.
Set a purpose upfront.
Be prepared.
Know what the actions are.
If you EVER find yourself in a meeting that’s going nowhere, call it.
If you’re sitting around waiting for late people, call it.
Don’t wait.
Get making.
WALL
WRIT-
ING
We have writeable walls
everywhere.
We don’t like ideas we’re
making stuck in a computer.
We like to talk about it.
Make it better together.
Sketch as we think.
Keep it going.
So it sees the light of day.
So we have a playlist.
Made by all of us.
Don’t judge.
Don’t misjudge.
No heavy metal on a chill out morning.
Keep it varied. Respect everyone’s taste.
So it’s proven dogs make us relaxed and happy.
We love them.
More endorphins. More oxytocin.
Better ideas.
Dogs can go to meetings if they don’t interrupt.
They like to poop outside so take them out.
MUSIC
AND
DOGS
We love our own projects.
Like ‘Feel Good Flowers’
and ‘AirSocks’.
We want them to come to life
and take on the world.
So we’ll help you do that.
If it matters to you, let’s make
it happen.
PRO-
JECT
BAKE
And it’s not a dog play park. If there’s any kerfuffle they’re out.
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And that would be sad.
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DEN-
DAY
Sometimes we want to hide away from the world.
And do what we would do.
No restrictions.
No budgets.
Something that makes the world better.
Break free, get some people and have a DenDay.
Tackle a problem.
Invite some interesting people in. Might be a psychologist,
a neuroscientist, an artist, a chef, a sports coach …
could be anyone.
Make some ideas and get them going in a day.
OUTTA
HOURS
We hate 9 to 5. We love anytime.
So you can come by anytime to do some making.
But stay safe. Lock doors.
Be responsible with air conditioning.
Don’t drink all the booze.
Respect.
BESTIES
It’s easier to challenge and work together when
we know each other.
So try some of these things:
Movie nights by Clint
Basketball
Rock Climbing
Summer Fridays
It all exists because someone just did it.
Start a new ritual.
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WE CHOOSE
QUEENSLAND
We’ve all made a choice to be in Queensland. It’s the place where ideas can get made out of the scrutiny of big city shackles.
There’s less arrogance. More making. We’re friendly to everyone including our competitors. We just say how it is.
We get dirty. We don’t like rules. Some people down south think we’re the underdog and that’s how we like them to think.
Cause we know this is where interesting lives.
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WE’RE LEADING THE
CHANGE TOWARDS EQUALITY
IN THE INDUSTRY.
More diversity in the agency. More diversity in leadership. Equality and support for our star female talent
(as much as our star male talent). Assisterhood is the first creative industry mentor-mentee program for women.
And we’re proud to have founded it. And it’s growing.
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FAQ
Some common questions and answers.
Can I feed the dog?
Are we a digital agency?
Can I take a nap?
Maybe, ask its owner.
Why does the printer sometimes
not work for me?
Ask our resident tech person to help you.
Why do I keep being left out of meetings?
Just ask to be included. Speak up.
I keep getting hit by a nerf gun. Why?
Someone likes you.
Yes we do digital. Quite a lot. Big and small.
Project and everyday stuff.
But it’s kind of odd that digital is sometimes
the only thing some people do.
Because we solve business problems and
because digital is just what consumers
do today, it’s highly likely our solution
includes digital.
Do I need to clean the kitchen?
Just clean up after yourself.
Yes, if you’ve done your work.
Who controls the music?
Whoever wants to. It’s a Spotify co-created list.
Can I skip a song?
No that’s disrespectful to the person who chose it.
Can I get my online shopping delivered here?
Of course.
The last bit of advice is muck in,
speak up, be kind, get inventive.
And have fun.
Is this an advertising agency?
Yes we make ads.
But we do loads more with creativity.
We like to think of ourselves as people who
are strategically creative.
So more than just making ads.
Not like a big consultancy full of bureaucracy
and process.
Can I bring my cat?
Umm no. It might fight with a dog.
Unless there’s no dog that day.
Or your cat’s name is Susan.
How do I know which walls I can write on?
They are shiny. And they have some pens
on them ready to use.
Where is the best coffee around here?
Ask someone.
Can I bring my family in here?
Yes, be proud. If they’re visiting from out of
town – invite them in. Make them a coffee.
If you have a child who needs to do homework
or just hang out, invite them in too.
Just a team of smart thinkers and makers.
Do I need to sit at the same’ish desk?
No, you might have some favourite desks.
But try and sit next to someone different
for a week.
You might really like it and learn something too.
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