Still Drinks Market

Still Drinks Market - Global Industry Insights,
Trends, Outlook, and Opportunity Analysis,
2018-2026
Still drinks are beverages and drinks without carbonation. They lack fizziness or
alcohol. They also include ready to drink beverages that contain artificial
non-carbonated flavors and colorings. It comprises juice drinks that have lower fruit
content and sports drinks which are hypotonic or isotonic in nature. Still drinks also
include bottled water available in different flavors and functional beverages that are
enriched with vital vitamins and minerals.
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Increasing awareness regarding health issues such as obesity, due to the
consumption of carbonated drinks especially amongst teenagers and young adults is
a major driver for growth of the still drinks market. According to the National Health
and Nutrition Examination Survey (NHANES) conducted in 2014, two out of three
Americans are considered to be overweight or obese. Market players are adopting
different strategies to diversify their product portfolio in order to focus on minimizing
the negative effects on the environment via recycling and use of biodegradable
materials. For instance, JUST Water, a manufacturer of spring water products plans
to introduce a line of organic flavor-infused water in the first quarter of 2018 with
biodegradable packaging.
Still Drinks Market Outlook:
North America is the most dominant region in the still drinks market, followed by
Europe. Increasing health awareness in North America and Europe regarding
consumption of aerated drinks has led to patrons preferring non-alcoholic and
non-carbonated beverages, which in turn is expected to surge the demand for still
drinks market in these regions. There is a huge demand for bottled flavor water in
North America especially among the younger consumer group (aged 18-34 years
old). According to the International Bottled Water Association, the U.S. bottled water
market is estimated around US$ 16 billion in 2016, with an increase of 7.4% than the
previous year.

Asia Pacific region is the fastest growing market where the major demand for still
drinks in the region is from the emerging economies such as India and China.
According to Coherent Market Insights, the energy drinks and functional drinks
segment in India is expected to grow at a CAGR of over 18% and 15% over the next
five years. Furthermore, the availability and consumption of conventional still drinks
such as tea especially in China and India has resulted in an increasing demand for
still drinks in the Asia Pacific region. For instance, in 2016, Coco-Cola launched its
Fuze Tea a ready to drink beverage in South Asia Pacific in order to meet the
demand for packaged conventional drinks such as tea and coffee.
Major players operating in the global still drinks market include Danone, Nestle SA,
PepsiCo, The Coca-Cola Company, Dabur India Limited, Unilever, Bisleri
International Private Limited, and Del Monte Foods, Inc.
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