Timac-azine 2019 Issue 1

DROUGHT RELIEF
Issue 01• 2019
IN THIS ISSUE
Jandré’s message
P02
CHAMPAIGN OF
THE
MONTH
Team Timac News
update 2018
The kick off
P03
P04
Whats happening in
the Comms dept
Do you have a
bakkie?
P14
P16
AU REVOIR!
HR Desk
P17
Sales process
6 steps
The new Structure
P18
P20
The Roadshow
P22
South Africa
THINK DIFFERENT. FARM BETTER.
1

A MESSAGE FROM OUR MD
JANDRÉ
This might be a tumultuous time in an unforgiving
market, but one day, we will look back upon all this and
remember how we overcame all the challenges and
emerged stronger, just like before, when we started
small back in 2016. In the beginning, we still shared
desks in Fourways, trying to figure out what products
to offer here that would offer the greatest benefits to
the country’s farmers. We worked extremely hard to
establish our company; in fact, our TMs were driving from
one farm gate to the next to ask if they could come in
for a chat. Those were tough but exciting times!
JANDRÉ VAN DER WESTHUIZEN
Director
Timac Agro South Africa
As you know, there have been changes in top
management and this might have raised questions
and caused concern about what the future of
Timac AGRO South Africa holds and how it will
affect you. As I said at this year’s kick-off, we need
to refocus our efforts – and this includes reducing
costs. Groupe Roullier’s policy is that a Groupe
Roullier representative should establish a subsidiary
in a country and then hand over leadership to an
experienced leader within the company who is from
that country – hence the change in management.
This was the first step to get our local subsidiary to
become independent from the group; the next
step will be to become financially independent.
We must now stand on our own two feet and to do
this, the company has had to make some sacrifices.
Unfortunately, we had to withdraw from two of
our regions due to cost pressures, despite my best
efforts to avoid it. We had to do it in the interest of
our company’s future and sustainability. This may
appear to be a drastic measure implemented by
Groupe Roullier, but it was unavoidable and serves
to demonstrate how tough the market is and how
important it is to ensure that our company has a
sustainable business model that can take us into
the future. We are committed to South Africa and
determined to demonstrate to Groupe Roullier
that these sacrifices were not made in vain, but will
make us leaner and stronger, ready to meet any
challenge.
We had to answer many difficult questions too, like where
are we going with our company and how we are going
to change the market. What could we offer the farmer
that would change the way they view the traditional
fertilisers to which they have become accustomed?
We grew from those humble beginnings to where we
are today, and I believe that, with a combined effort
from all of us, we will achieve our independence and
go from strength to strength.
I want to thank every employee in the field for being our
voice on the ground. Your hours on the road bring in the
sales and help grow brand awareness. Without you, we
would not be where we are today, and we would not
have overcome every single challenge along the way.
We would also like to thank our staff at Head Office for
their devotion to the field staff and for always looking
for ways to improve their turnaround times. They could
never do it without you!
2019 kicked off in dramatic fashion and came with
its own unique set of ups and downs, just like 2018
did. However, we should remember that, after every
down, there is another up, and if we maintain our focus
while we are down, the only way to go is up! This will
also be true of 2019, so let’s redouble our efforts and
achieve greatness. It is just beyond our reach and
we can already see it. We are better prepared than
ever, because the downs make us strong and the ups
remind us of where we came from – and that we can
overcome all challenges. The sky is our only limit.
So, let’s make 2019 about focus and that logo on
your white golfer – a logo of a great company and
your constant reminder of Olivier’s vision for the future
and his commitment to get there, no matter how
many mountains we must climb to achieve it. I want
to challenge every Timac AGRO staff member to send
selfies on the group for the next week of you wearing
your “UP” kick-off shirt in the field. This will inspire your
colleagues and energise us to reach our goal. I will give
the winner of the best picture two brand-new
Timac-branded shirts.
Let’s keep up that UP!
2

TEAM TIMAC
NEWS UPDATE 2018
FRANS VAN WYK
Congratulations! You are the most
Profitable TM OF 2018!
DANIEL HATTINGH
Congratulations! You are the BEST TM OF 2018!
FRANCES ROOS
Congratulations! You are the TOP RBD OF 2018!
REGION THAT SOLD THE MOST TONS
FREE STATE
3

THE KICK OFF
4

CONFERENCE
5

THE KICK OFF
6

RIVERRAFTING
7

8
THE KICK OFF

RIVERRAFTING
9

THE AW
10

ARDS
11 8

THE VEGAS
12

GALA EVENING
11 13

WHAT’S HAPPENIN
THE COMM
Jandré’s - Campaign
As all of you are aware, the news of Jandré
taking over as our new managing
director has been published
on all our platforms so be sure to
give it a like and share the news!
Lanbouweekliks Campaign
We are running a weekly
competition with Landbou
weekliks where you can win
products up to R4000
be sure to share the posts on
facebook!
From this weekly
competition we
have already
collected 500
new numbers in
our database.
STATS ON OUR SOCIAL MEDIA
DO YOU KNOW OUR
HASHTAGS!?
#TimacAgroSA
#OnsWerkVirDieBoer
#BoereVriendFunny
#BoereVriendVrydag
14
#DinkVooruitBoerVooruit

G IN
UNICATIONS DEPARTMENT
DROUGHT RELIEF CAMPAIGN
POSTER’S
TIMAC AGRO 150 DROUGHT
RELIEF CAMPAIGN EACH
REGION WILL RECIEVE
POSTERS FOR DISTRIBUTION,
FLYERS AND A WHATSAPP TO
SHARE. COMMS WILL ALSO
RUN THIS CAMPAIGN ON ALL
SOCIAL MEDIA PLATFORMS.
FLYER’S
REMEMBER YOU CAN ACCESS TABLET AND EMAIL
FRIENDLY VERSIONS OF THE PRODUCT CATALOGUE
ON SHAREDRIVE UNDER MARKETING PUBLIC FILE
15

DO YOU HAVE A
BAKKIE ?
BE A BRAND AMBASSADOR:
• When driving the vehicle, always think twice before reacting; take a deep breath and
stay calm, because everything you do in that vehicle reflects on the company.
• Keep it clean.
• Keep it serviced.
DRIVE WITH PRIDE
BE RESPONSIBLE
HAVING A TIMAC VEHICLE IS A PRIVILEGE
MANDATORY VEHICLE
DRIVER ACTIONS:
• Vehicle checklists must be completed every month!
• Vehicles must be serviced every 20 000 km.
• Tyre rotation must to be done every 10 000 km.
• Vehicle loading and towing limits must be adhered to.
The load limit on the back is 1,1 t.
• Speeding is strictly prohibited and will be treated as a
serious offence.
• Drinking and driving is strictly prohibited and will be
treated as a serious offence.
16

HR DESK
WHO’S NEW 2018?
Ellen Horn
Martin Smith
CREDIT ADMINISTRATOR
HEAD OF PRODUCT AGRONOMY
Aimee Vermaak
Wiehan Tolken
JNR GRAPHIC DESIGNER
TECHNICAL MARKETER
Revonne Govender
Team, remember to wear
any of your branded TIMAC
AGRO shirts on Monday’s and
one of your golfers on Friday’s.
Let’s make our
brand shine!!
HUMAN RESOURCES
17

THE 6 STEPS
HOW TO
SELL TO A FARMER
18

HOW TO SELL TO A FARMER
6-STEP SALES PLAN
step one
INTRODUCTION
First impressions last!
• You only have one opportunity to make a first impression!
• Put your best foot forward and do a good job on the first go.
• Dress the part: Wear Timac’s branded clothing and make sure your bakkie is clean.
• Tools you need for step 1: your tablet, notepad, and a pen.
INTRODUCE YOURSELF
Introduce yourself by your name and surname and tell the
farmer that you are Timac AGRO’s Technical Marketer in his
area.
INTRODUCE THE COMPANY
Explain that Timac AGRO is part of the French Groupe
Roullier and that it is an established company that has been
developing technologically advanced fertilisers for more than
60 years.
EXPLAIN WHY YOU JOINED TIMAC AGRO
Inspirational stories are remembered, and this is your
opportunity to relate to the farmer on a personal level. To
him, you are Timac’s face. You are the company. Make this a
personal story and tell them where you grew up and how it
happened that you came to work for Timac. You are excited
about the advanced technology of Timac’s fertilisers, so let it
show! An excellent product is easy to sell and makes your job
easier too. Ask him to tell you more about his farm and then
explain to him that you have products that can fit in with his
farming operations.
DON’T TALK ABOUT THE
PRODUCTS YET!
19

THE NEW STRUCTURE
NEW REGIONS
ATTENTION ALL! BELOW IS THE NEW
STRUCTURE AND THE RELEVANT ADMIN LADIES
Remember to utilise your dedicated admin ladies. Do you know who they are?
FREESTATE
Marnus Marais
WESTERN CAPE
Pieter Conradie
Johannes Van Vuuren
Willem Theron
Steve Venter
Deon Van Der Merwe
Frans Van Wyk
Johannes Tolken
Dirk Van Wyk
Christo Ackerman
Jeandre Snyman
Pierre Jansen Van Vuuren
Attie Odendaal
Barend Groenewald
Dané Botma
Frances Roos
Erik Strydom
Andries Grundlingh
SUZANNE
KZN NORTH WEST OOS TRANSVAAL
André du Preez Herman Bosman Johan Holscher
Lieb Fourie Andre Wheeler Ruann Willemse
Bobby Fouche Hansie Van Der Walt Andries Van Der Walt
Hendrik Van Der Bank Barend Mocke Daniel Hattingh
Breyden Carroll Frikkie Marx Gabbi Joubert
Rodney Hall Joe Swanepoel Juan Welman
Mathew Graham
ROXY
Jan-Hendrik Muller
Herman Van Der Westhuizen
ROXY
SUZANNE
20

After you have created your sales order, make sure you send it to your admin lady straight away!
DO YOU KNOW HOW
THE PROCESS WORKS?
FARM VISIT
SALE
STOCK
AVAILABILITY
CONFIRM BY
ADMIN LADY
TRANSACTION
TYPE
ACCOUNT
CASH
CREDIT APPLICATION &
SUPPORTING DOCUMENTS
TM SEND
SALES ORDER
TM BANK
IMMEDIATELY
FINANCE
APPROVES
PERSONAL
WAREHOUSE
ADMIN LADY
PROCESS ON SAP
WAREHOUSE
TYPE
COMPANY DEPOT
PROOF OF PAYMENT
FINANCE & ADMIN LADY
TM COMPLETES GOFORMS
DELIVERY NOTE WHEN DELIVERING
TM COLLECT
ADMIN LADY SENDS SAP
DELIVERY NOTE TO DEPOT
TRANSPORTER COLLECT
ADMIN LADY SEND
DELIVERY NOTE TO DEPOT
TM SEND GOFORMS DELIVERY
NOTE TO ADMIN LADY AFTER DELIVERY
DEPOT RELEASE STOCK
TO TM
TRANSPORTER SIGN SAP
DELIVERY NOTE
ADMIN LADY PROCESS ON SAP TO
DELIVERED STATUS
INVOICE
TM SIGNS DELIVERY NOTE
TM SENDS FARMER SIGNED
DELIVERY NOTE TO ADMIN LADY
PROCESS ON SAP DELIVERY
TO INVOICE
FARMER SIGNS TRANSPORTER
DELIVERY NOTE
ADMIN LADY PROCESS SAP
DELIVERY NOTE TO INVOICE
ADMIN LADY ATTACH TRANSPORTER
DELIVERY NOTE ON SAP
ADMIN LADY SEND INVOICE TO TM / FARMER / RSM
21

2019 Roadshow
2019 CALSEABLOC ROADSHOW
AS YOU KNOW WE HOSTED OUR VERY FIRST ROADSHOW IN THE
BEGINNING OF THIS YEAR AND THIS WAS A GREAT SUCCESS.
THE RESPONSE RECEIVED FROM THE NUTRITIONISTS, VETS AND
CONSULTANTS, WAS VERY POSITIVE AND THEY EXPRESSED
THEIR DESIRE TO KNOW MORE ON OUR PRODUCTS IN ORDER
TO BETTER CONVINCE THEIR CUSTOMERS TO USE OUR BLOCKS
We look forward to what these influential figures
can do for us in the long run.
A FEW POINTS THAT STOOD OUT:
• Nr 2 Piggeries have placed 30 000 – 35 000 sows, producing approximately 700
000 piglets per year, placed their an order and we have more orders to come.
• Triple A Beef is the 4th largest feedlot in South Africa is in the process of doing a
trial with us
• Consultant wise and Barnlab since the roadshow love our blocks and are
pitching our block to their customers.
• The 3 largest pig veterinarians in South Africa are recommending Calseapig+ to
their customers.
• The largest veterinarians in KZN – consulting to Triple A Beef and Triple C Beef (35
000 cattle), as well as to all the dairies in KZN are recommending the blocks to
their customers and are busy with getting our blocks registered onto their systems
to also sell to their customers.
22

ROADSHOW
HIGHLIGHTS
23