Timac-azine 2019 Issue 1

HOW TO SELL TO A FARMER
6-STEP SALES PLAN
step one
INTRODUCTION
First impressions last!
• You only have one opportunity to make a first impression!
• Put your best foot forward and do a good job on the first go.
• Dress the part: Wear Timac’s branded clothing and make sure your bakkie is clean.
• Tools you need for step 1: your tablet, notepad, and a pen.
INTRODUCE YOURSELF
Introduce yourself by your name and surname and tell the
farmer that you are Timac AGRO’s Technical Marketer in his
area.
INTRODUCE THE COMPANY
Explain that Timac AGRO is part of the French Groupe
Roullier and that it is an established company that has been
developing technologically advanced fertilisers for more than
60 years.
EXPLAIN WHY YOU JOINED TIMAC AGRO
Inspirational stories are remembered, and this is your
opportunity to relate to the farmer on a personal level. To
him, you are Timac’s face. You are the company. Make this a
personal story and tell them where you grew up and how it
happened that you came to work for Timac. You are excited
about the advanced technology of Timac’s fertilisers, so let it
show! An excellent product is easy to sell and makes your job
easier too. Ask him to tell you more about his farm and then
explain to him that you have products that can fit in with his
farming operations.
DON’T TALK ABOUT THE
PRODUCTS YET!
19