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QUARTER 1 - 2019 | ISSUE 139<br />

2 Skyline Drive • Hawthorne, NY 10532<br />

AS SEEN ON SKYLINE P: 914.347.7827 • F: 914.347.3183<br />

www.allstarmg.com<br />

Office Services<br />

Jacqueline Johnson<br />

Welcome to Allstar Products Group<br />

*The preceding document contains information that may be confidential to Allstar Marketing or be protected by applicable privileges. Use,<br />

dissemination, distribution or reproduction of this message by or to unintended recipients is not authorized and may be unlawful. Thank you.


QUARTER 1 - 2019<br />

Brand<br />

Teresa Sinapi<br />

What Would You Do?<br />

Ed Katz<br />

Hi All, Teresa here! I think the last time I wrote was over 10<br />

years ago when I joined Allstar but I think now is a perfect<br />

time to write again! As you may have heard, Brand has<br />

officially made the transition over to Marketing… not only<br />

departmentally but physically as well. And with that, I am<br />

excited to announce that Alisa has joined the Brand team!<br />

We are so happy to have her!<br />

What does this mean? Brand will now have the upfront and<br />

inside information from the very start of each program<br />

allowing us to create the best commercial and Brand<br />

messaging as we possibly can.<br />

In some other exciting news…. CHLOE IS ENGAGED! We<br />

kicked off the new year with happy news of the newly<br />

engaged couple. John proposed when they were in the<br />

Adirondacks for New Years Eve. We were all waiting for it but<br />

it came as a complete SURPRISE! Congrats to the happy<br />

couple!<br />

Chloe is Engaged!!<br />

More to come from the “Brand Girls” and please stop by and<br />

visit us in the corner any time!<br />

…IF YOU KNOW YOU COULD NOT FAIL?<br />

Fear of failure causes people to “get stuck” and can be paralyzing to<br />

some. In a 2015 survey, “fear of failure” tops a list of various phobias…one<br />

in three people admitting that they have a fear of failure .<br />

Fear of failure ranked as a higher fear than a fear of public speaking<br />

or even a fear of spiders. Also marked from these survey results,<br />

nearly half of all adults (49 percent) admitted that fear of failure “was<br />

the biggest roadblock to either not achieving their goals at all, or<br />

discouraged them from revisiting past goals.”<br />

So what makes us fearful? When making a decision or a choice,<br />

there is rarely the thought that starts with ..”Uh oh, what’s going to<br />

happen when this works?”. I don’t recall many “fear of success”<br />

conversations”<br />

The easiest analogy most people can identify about failure is<br />

sports…one team wins/the other team loses (fails). Someone is the<br />

goat and someone is the G.O.A.T.<br />

Brett Favre, Hall of Fame Quarterback, holds 140 NFL records, one<br />

being the most infamous. Brett Favre has the most interceptions in<br />

the history of the NFL (336 interceptions). The closest active NFL<br />

quarterbacks to breaking Favre’s “record” is Eli Manning and Drew<br />

Brees and they are each approximately 100 interceptions away…and<br />

some would say that both of them may also one day be Hall of<br />

Famers themselves. What would any of their careers be like today if<br />

any one of them worried about failing by throwing an interception?<br />

So again, why fear failure? AllStar is undergoing changes company-wide<br />

not because of any fear of failure, but because WE believe<br />

that the changes being made will build a stronger company. Everyone<br />

at AllStar has an opportunity to directly impact how the changes<br />

are implemented and how successfully they are implemented.<br />

When someone or something fails, everyone has a choice…Give up<br />

or get back up and take another swing. My recommendation is to<br />

“Always take the swing!”.<br />

To prove my point, take a look at some people below (you may have<br />

heard of them) and think about “What if these people let a failure or<br />

fear of another failure hold them back”?<br />

Michael Jordan, perhaps the greatest basketball player of all time<br />

(sorry LeBron) was cut from his high school basketball team.<br />

Walt Disney was not only fired from his job at a newspaper early in<br />

his career because they said he lacked imagination, his first company<br />

went bankrupt. He then moved to Hollywood and approximately<br />

five years later finally became successful. Had to do with a rat, a<br />

mouse or something like that.<br />

Steven Spielberg was rejected from film school three times….including<br />

USC (Fight On!)<br />

John Grisham's first book, "A Time to Kill", was rejected<br />

twenty-eight times. (and on top of that, the movie is terrible<br />

too…#NotaFan)<br />

Jerry Seinfeld was booed off stage in his first stand-up comedy<br />

appearance….(Hello Newman!)<br />

And finally…Sir James Dyson suffered through 5,126 failed prototypes<br />

before he landed on the first working Dyson vacuum….there<br />

is no bigger example of believing in yourself!<br />

Until next time…KEEP SWINGING!<br />

1


QUARTER 1 - 2019<br />

Guest Writers<br />

What Is A Huddle?<br />

Terri Gentile (and Google)<br />

Brian Arendt - Systems Engineer<br />

Hello Everyone! My name is Brian Arendt and I work down in the IT<br />

department as a Systems Engineer. I first joined the Allstar team in<br />

July 2017 as a contractor from Corstar Communications. I became<br />

an official employee of the Allstar team in July 2018. Before my<br />

time at Allstar, I was a student at the State University at Oswego<br />

where I majored in Information Science and minored in Business<br />

Administration. During my time at Oswego I became a founder of<br />

the Ski/Snowboard club and planned trips to local mountains.<br />

After graduation at Oswego I interned at Rockland BOCES providing<br />

basic IT support and creation of LAN/WAN networks. I gained<br />

valuable experience from this internship and learned new skills<br />

that helped me succeed on this career path. After my internship I<br />

worked as an Assistant Project Manager for a small construction<br />

company for 3 Months where I managed and organized data and<br />

assisted in the creation of Bids for new possible projects.<br />

Skiing has always been a passion on mine. I started skiing when I<br />

was 8 and fell in love with it immediately. During my time at<br />

Oswego I acted as an instructor for anyone interested in learning<br />

how to ski, while a good friend of mine tutored student on how to<br />

snowboard. Our club had 42 member and I instructed 8 students on<br />

how to ski. I love to push myself when skiing to see what I can do,<br />

but frequently hurt myself. Hopefully I will be injury free this year.<br />

Brian Gallaway - Graphic Designer<br />

Hello everyone! My name is Brian Gallaway and I joined Allstar in<br />

July of 2018 as the Graphic Designer in the marketing department.<br />

Prior to my time at Allstar I was a graphic designer on the Topps<br />

e-commerce team designing baseball cards, driving email marketing<br />

initiative and much more. Over the last few weeks I have been<br />

working very heavily with Nick Calcagni and Josh Amoss in our<br />

product testing lab which has been extremely fun and rewarding.<br />

I am excited to see how my role continues to evolve and transform<br />

over, what I hope to be, many great years with Allstar.<br />

On a personal note, I am a fairly new resident to Westchester<br />

County. I was born and raised in Middletown, NY and moved down<br />

to Ossining, NY in the fall of 2016. In September of 2018, I got<br />

engaged to the love of my life and we are currently planning our<br />

2020 wedding. In our free time we love to be outdoors whether its<br />

hiking or just a walk around a local park. I also play on first base<br />

and second base on the Allstar softball team and can’t wait for the<br />

spring season to get underway. I am a huge sports fan, as most<br />

people know, the Clemson Tigers, New York Yankees, New York<br />

Giants and New York Knicks are my teams.<br />

I couldn’t be happier to be at Allstar, especially at such an exciting<br />

time and can’t wait to see what my future holds here.<br />

By now I’m sure most if not everyone has heard the buzz about “daily<br />

huddles” around the office. Below is a brief explanation of the<br />

ins/outs of them. If you haven’t already seen this concept in action, I’d<br />

like to invite anyone who is interested to sit in on one of the 9:30a<br />

huddles (at the sales round table) and then give it a try on your own.<br />

Many of the various departments recently implemented this structure<br />

within their own teams or groups and have found it to be a very<br />

beneficial exercise.<br />

What is a huddle:<br />

A huddle within a team, or teams is chance for members to share<br />

information with each other and deliver project or progress status<br />

checks. If executed correctly and consistently it can be one of the<br />

most important meetings held within an organization. It is a great<br />

way to discuss the various elements of the day and how the team may<br />

be impacted.<br />

In general, there are usually a few rules and/or guidelines<br />

associated with huddles:<br />

• Huddles are typically held in a standing vs sitting fashion<br />

• Huddles should be for a duration of 15-30 minutes, no more<br />

• Huddles start and end promptly, no waiting for straggler attendees!<br />

• Huddles are a means for communicating brief, essential<br />

pieces of information<br />

• Huddles are not meant for strategizing or problem solving<br />

Here are examples of information that is typically shared<br />

during a huddle:<br />

• What did you accomplish yesterday/last week?<br />

• Top 3 priorities for the day/week<br />

• Review your company’s or your team’s top 3 metrics<br />

• Roadblocks that you need help with or info that is required from<br />

another member or dept.<br />

• Recognizing team member accomplishments<br />

• Project wins or customer updates<br />

Here are some other tips for conducting successful huddles:<br />

• Huddles have the most impact when they are a regularly scheduled<br />

part of the day; whether that is daily, every other day, etc.<br />

• The huddle should be interactive where every team member is<br />

responsible to share with the rest of the team.<br />

• Different team members should be encouraged to have an<br />

opportunity to lead the huddle.<br />

• Huddles are usually most effective when they are scheduled first<br />

thing in the morning.<br />

• MOST IMPORTANTLY: Huddles do not have to be organized by<br />

team leaders or upper management. If a specific group works<br />

together and has a need to meet regularly for quick status updates,<br />

I’d encourage anyone to take the lead and schedule your own<br />

huddle time!<br />

2


QUARTER 1 - 2019<br />

Human Resources<br />

Fran Gaul<br />

Brrrr, it’s cold out there! I hope everyone is staying warm! We<br />

had a busy 4th Quarter and I hope everyone is looking forward<br />

to an exciting 2019! Below is a recap of what has been happening<br />

in the HR world and some upcoming events:<br />

• 401(k) – We had a great turnout at the Employee Education<br />

Meeting and with the 1 on 1 meetings. For those of you interested<br />

in learning more, reviewing your current 401(k) portfolio or<br />

to start contributing, please let me know and I will put you in<br />

contact with our 401(k) Advisor, Geoff Suval.<br />

• Training and Development – We are continuing to make this<br />

a priority and will be setting up some sessions throughout the<br />

year. More information on this is coming soon but in the meantime,<br />

if anyone is interested in any specific training, please reach<br />

out to Jackie or I and we will be happy to assist you in setting<br />

something up. In March, we will be resuming our monthly lunch<br />

and learns!<br />

• One on One’s – Chris and I are almost finished with all our One<br />

on One’s. Thank you all for taking the time to meet with us. We<br />

learned a lot and look forward to continuing this throughout<br />

the year.<br />

• Allstars in Action – We had a successful first round of Allstars<br />

in Action! Thank you for everyone who submitted nominations<br />

and congratulations to all the nominees on their well deserved<br />

recognition!<br />

• Promotions – We announced 5 promotions so far in 2019!<br />

Congratulations to Mike D, Nick, Shannon, Kara and Kelly on<br />

your well-deserved promotions!<br />

I am always interested in hearing your comments and suggestions<br />

so please feel free to email me or stop by. My door is always<br />

open if you have any questions, comments or just want to say hi!<br />

Have an idea for an article or want to write for<br />

the newsletter?<br />

Contact Jacqueline Johnson or Ed Katz if you have an<br />

idea for a newsletter article or would like to write for the<br />

newsletter. This newsletter is 100% for you, so we thank<br />

all our writers and contributors who keep this newsletter<br />

fresh and new!<br />

Merchandising<br />

Corinne Ruggieri<br />

Hello Everyone from Merchandising!<br />

Hope everyone had a nice, relaxing holiday & a happy new year! The<br />

Merchandising department has had an extremely busy year. One of<br />

the changes in Merchandising is we got a new member to join the<br />

team this past December. Her name is Jenna Van Bemmel, she will<br />

be working remotely from Florida but will be flying into the office<br />

once a month. She has been nothing but a team player with a<br />

positive attitude since she started working with Allstar.<br />

We have a lot of upcoming things for the Merchandise Team in the<br />

months to come & one of them are shows! This March I will be<br />

attending my first Housewares show in Chicago, and I am very<br />

excited to make my way out there. Housewares is the biggest trade<br />

show for Allstar & I have always heard exciting products/opportunities<br />

come from it. I will be meeting with our current contacts, as well<br />

as walking around the show to create/build new relationships. I’ll<br />

make sure to “wear comfortable shoes,” as I heard there will be a lot<br />

of walking! I look forward to taking on this new adventure with the<br />

Allstar team.<br />

Allstar has also been taking products and testing on a digital<br />

platform. This is exciting news for Allstar, now that everyone is<br />

attached to their phones & social media. This implements another<br />

great way to reach our consumers! This new digital process will be<br />

great & exciting for Allstar in the months & years to come. We are<br />

looking forward to taking on this new year strong & cranking out<br />

new, exciting products!<br />

3


QUARTER 1 - 2019<br />

Allstars In Action<br />

Fran Gaul<br />

Thank you to everyone who submitted nominations.<br />

Congratulations to all the nominees!<br />

NOMINEES:<br />

Kara Buzzeo – Kara has taken it upon herself to be more<br />

proactive as we set up our programs in Fosdick. She coordinates<br />

internally to make sure all program codes, offers and<br />

other required information for setup is accurate. Kara creates<br />

opportunity by engaging with our agencies to make sure they<br />

have all the required data and information, on time and<br />

accurate, so they can have our websites up and running well in<br />

advance of media go-live dates. Great job Kara!<br />

Tara Ferdico – I want to nominate Tara for opening Dillards<br />

which has the potential to be a multi million dollar account<br />

and whose opening order will be for close to $1 million. This<br />

has created a big opportunity here with a lot of room to maximize<br />

its potential.<br />

Natasha Rivera – Natasha is consistently creating opportunities<br />

for saving money and for driving the business.<br />

Nick Calcagni – Nick has been great providing assets, working<br />

together and trying to understand the Amazon business to<br />

improve our processes.<br />

Terri Gentile – Terri has shown continued leadership, leading<br />

by example, evolving with the times and seemingly taking on<br />

all challenges without a hint of pomp and circumstance.<br />

with results (performance metrics, order data…etc.). He could<br />

have easily moved forward with a proposal to build and<br />

manage a data warehouse but instead he worked with an<br />

existing data management partner to design a solution that<br />

serves the same purpose at a fraction of the cost. We will have<br />

a usable solution in a matter of 1-2 months as opposed to<br />

18-24 months.<br />

WINNER:<br />

Alisa Santangelo:<br />

• Not only is she creating new opportunities for herself and for<br />

Marketing, she is proactively creating more opportunities for<br />

the entire company (i.e.- developing a shared calendar for the<br />

various departments). Her positive attitude and willingness to<br />

step up for the team is huge right now!<br />

• She created an opportunity through the new process for tv<br />

shooting calendar district. Because of that, an immediate<br />

opportunity to shoot a long form on one of our new products<br />

for international markets was realized. This will allow us to go<br />

to market faster with wider distribution and reduced extra<br />

costs had we decided to do this after the initial shoot.<br />

Our next value is Care:<br />

• We respect one another, our partners and our community,<br />

with integrity at the center of every conversation,<br />

debate and decision.<br />

Ed Katz – Ed continues to create opportunity for Allstar and<br />

employees. Ed mentors, coaches and listens to employees. He<br />

sets up employees for success (both in and outside of his<br />

department) and gives them the tools and confidence to<br />

create opportunity for their career here at Allstar.<br />

Teresa Sinapi – Despite all the changes going on, she is always<br />

keeping top of mind how to continue to create opportunities<br />

for others to continue to grow in their positions and within the<br />

company.<br />

Tom Gentile – Tom is great to brainstorm with and looks at<br />

tasks with a different approach, creating opportunity to<br />

expand and maximize on many things but specifically our<br />

products!<br />

Shannon Devine – Last year Shannon took over responsibility<br />

for “phones” at Allstar, managing process with our IVR and live<br />

operator vendors. Her frustration with “managing phones”<br />

turned into a drive to create the future of telemarketing operations<br />

at Allstar. Her passion has resulted in progress and she<br />

now measures product campaigns and reviews results on a<br />

regular basis with our agencies, calling out inconsistences<br />

based on her growing expertise. Job well done!<br />

Congratulations to all the nominees!<br />

Michael Weller – In addition to his core IT responsibilities to<br />

ensure the best user experiences, Michael is also leading a<br />

major initiative to create a consolidated data warehouse and<br />

reporting tool that links all media spend with our agencies<br />

4


QUARTER 1 - 2019<br />

Birthdays<br />

Jacqueline Johnson<br />

Allstar Gives Back<br />

Jacqueline Johnson<br />

Happy Birthday<br />

February<br />

Kelly - 2/3<br />

Reagan - 2/14<br />

March<br />

Jennie - 3/19<br />

Michael D. - 3/28<br />

April<br />

George - 4/2<br />

Tom G. - 4/12<br />

Shannon - 4/20<br />

Rita - 4/28<br />

First Annual Allstar Dip Off<br />

Jacqueline Johnson<br />

First Annual Allstar Dip Off!<br />

Thank you all for attending the first ever Allstar chip and dip off!<br />

Congratulations to the below winners. Thank you for everyone who<br />

participated it was definitely a fun event we are going to do every<br />

year. As it pains me to write, I guess congratulations to the Patriots for<br />

winning this years Superbowl. As you can tell by the decorations you<br />

know who I was rooting for.<br />

1st Place Kara Cannoli dip<br />

2nd Place Natasha Taco Dip<br />

3rd Place April Crack Dip<br />

Happy New Year! I wanted to start by recapping the last event that we<br />

had. During the holidays we sponsored a family and provided with<br />

gifts for the entire family! Big shout out to Ed and Fran for helping us<br />

coordinate this event so fast. Also thanks to all the employees who<br />

came out to help wrap over 50 gifts for the family. This event was a<br />

huge success! Below is a letter thanking everyone for their hard work.<br />

I want to thank you for all that you and your company did to<br />

make this year's holiday gift drive a success.<br />

Because of you we were able to help 37 families.<br />

Your efforts were particularly appreciated as you needed to<br />

step in at the last minute and do so much so quickly.<br />

Thank you!<br />

Below are some fun pictures of us wrapping the gifts.<br />

Stay tuned for an e-mail to join the Volunteer Committee<br />

and a survey for new event ideas this year!<br />

Thank you all for attending the first<br />

ever Allstar chip and dip off!<br />

5

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