Presentation _ The Lee Group
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Laura Smith<br />
REALTOR®<br />
<strong>The</strong> <strong>Lee</strong> <strong>Group</strong><br />
Berkshire Hathaway HomeServices<br />
Fox & Roach, Realtors<br />
Cell (609) 273-8276<br />
Office (609) 890-3300<br />
Fax (609) 586-9609<br />
lsmith499@comcast.net<br />
theleegroupre.com<br />
17 Main Street<br />
Suite 402<br />
Robbinsville, NJ 08690
We Will Create A Marketing Plan<br />
Together<br />
Distinctive As Your Home.<br />
As<br />
that understands the market and how to best<br />
REALTOR®<br />
your needs, while achieving your real estate goals.<br />
service<br />
I wish to Thank you for placing your trust in me & <strong>The</strong> <strong>Lee</strong> <strong>Group</strong><br />
of Berkshire Hathaway HomeServices Fox & Roach, Realtors<br />
<strong>The</strong>re are 4 key areas that we will be focused upon. First, we will<br />
establish the best price to market your home to maximize its value.<br />
Next, I will create the most effective marketing campaign to attract as<br />
many potential purchasers as possible. <strong>The</strong>n I will make sure the offer<br />
and acceptance are structured in your benefit to best achieve your goals.<br />
Lastly, I will manage the negotiations and transactional process to<br />
ensure they go smoothly until closing.<br />
Additionally, you will see very quickly you are dealing with a<br />
I welcome the opportunity to serve you and look forward to working<br />
with you during the marketing process. If you have any questions don't<br />
hesitate to contact me.<br />
Sincerely,<br />
Laura Smith<br />
Sincerely,
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Oracle of Omaha<br />
Our chairman, Warren Buffett, is the<br />
decision-maker<br />
whose companies lead Wall Street.<br />
He’s an icon of the American success<br />
story.<br />
Time Magazine ranks him among the<br />
world’s most influential leaders.<br />
Now, for the first time, he brings the<br />
name and the business,<br />
worth more than $200 Billion, to a<br />
national real estate network.
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Core Values
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
See what happens a when Seller<br />
doesn't set a Market-Sensitive Price?<br />
Fewer Buyers are Attracted, and even fewer offers received<br />
Marketing Time is prolonged, and the initial marketing momentum is<br />
completely lost<br />
If a Property does sell above True Market Value, it may not appraise,<br />
and the buyers may not be able to secure a loan<br />
<strong>The</strong> Property may eventually sell, but way below market value<br />
<strong>The</strong> Danger of Overpricing<br />
<strong>The</strong> Percent of Buyers who'll view Your Property<br />
Asking Price in Relationship<br />
to Fair Market Value<br />
% of Prospective Purchaser<br />
Who Will Look @ the Property<br />
+ 10 %<br />
2 %<br />
+ 5 %<br />
30 %<br />
Fair<br />
Market<br />
Value<br />
60 %<br />
- 5 %<br />
80 %<br />
- 10 %<br />
92 %
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Impressive & Agressive<br />
Tools For Maximum Exposure<br />
www.foxroach.com<br />
Personalize<br />
Single Property Website<br />
Home Text<br />
Instant Info<br />
about Your Property<br />
Each & Every Listing<br />
of ours has a video<br />
uploaded
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
berkshirehathawayhs.com<br />
foxroach.com<br />
Your Property will appear on over 1,500+<br />
Websites
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
opportunity to place your property in<br />
the<br />
5 MLS's covering all of New Jersey,<br />
ALL<br />
An MLS or Multiple Listing<br />
Service is what a Realtor uses<br />
to find your home<br />
A typical real estate agent will put your<br />
home into just one MLS System.<br />
This doesn't happen when you List your<br />
Property with <strong>The</strong> <strong>Lee</strong> <strong>Group</strong>. We have<br />
Pennsylvania, Delaware, and Maryland.<br />
Now that's POWERFUL!!<br />
Did you know<br />
<strong>The</strong>re Is More<br />
Than One MLS<br />
(AKA Multiple<br />
Listing Services)<br />
In New Jersey?
<strong>The</strong> 2016 National Association of Realtors, Profile of Home Buyers and Sellers<br />
Source:<br />
Due to the rounding percentages may not add up to 100%<br />
.<br />
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
What You Need To Know<br />
About How Home Buyers Look<br />
@<br />
the New Media
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Images to Capture & Inspire<br />
Photography and Video<br />
that Ignites the Imagination<br />
<strong>The</strong> <strong>Lee</strong> <strong>Group</strong> understands what motivates Buyers. We work as a team<br />
with you to better understand the special attributes of your property<br />
that will most appeal to buyers in your area. We will create a stunning<br />
visual presentation, which is a key element of our persuasive online<br />
and print marketing. A professional presentation is key.
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Staging<br />
Why it Matters?<br />
Today, if you want to sell your house quickly & for top dollar, a quick coat of paint<br />
and a few scattered pillows aren't enough. Today's property market is highly<br />
competitive and with so many new developments available on the market that offer<br />
all the latest upgrades, plus the increase in home renovations buyers expectations<br />
and standards are higher than ever.<br />
Ask yourself ...<br />
Is your home's first impression a great one?<br />
staging<br />
is one of the key elements to marketing your home. Properties that<br />
appear loved, well looked after and move in ready generate<br />
increased interest creating urgency in buyers and can potentially<br />
help you achieve the following:
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Why<br />
Stage?<br />
# 1 ~ Stage to maximize your sale price.<br />
Staging your home can generate competitive buyer interest and drive the price up.<br />
# 2 ~ Stage to enhance online listing presence.<br />
Today the first place home buyers generally start looking is the Internet. Your homes<br />
photos are the internets curb appeal, the more appealing your photos are with styling<br />
and staging the more traffic will visit your listing.<br />
# 3 ~ Stage to obtain additional foot traffic.<br />
<strong>The</strong> interest generated on the internet will generally result in more viewings. This is<br />
when you can hook your buyers with your properties presentation.<br />
# 4 ~ Stage to reduce stress.<br />
While Selling your home your daily routine will be turned upside down temporarily.<br />
It can be unsettling rearranging your life to suit the taste of others. Showcase your<br />
home and get it sold quickly with staging so you can get on with your life.<br />
5 ~ Stage to stand out from your competitors.<br />
You need to think critically about how your home stacks up against your direct<br />
competition. You can’t assume your house is the most desirable or best value for<br />
money. If your home is styled and staged it will potentially have a greater chance of<br />
capturing the right buyer before they look elsewhere.<br />
Studies show only 10% of homebuyers can actually visualize the potential of a home.<br />
Your home might be beautiful and decorated to suit your tastes, but our homes are<br />
personal and how we live in them is not always how we should sell them.<br />
Remember your home is one of your biggest assets<br />
and every effort you make to showcase it will help you get you<br />
closer to the result you want !!!
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
When Selling<br />
Steps Key 5<br />
Your Home<br />
To Give Your Home the "WOW" factor.<br />
STEP 1 ~ De-cluttering & Depersonalizing<br />
De-cluttering is a vital step in the process of<br />
preparing your property for sale. Clutter can<br />
distract buyers from seeing the potential in<br />
your property and block key selling points.<br />
Clutter makes a house look smaller and if you<br />
have a small house, it makes it feel<br />
claustrophobic. It’s time to be tough, your<br />
moving anyway so it’s the perfect time to<br />
evaluate what you need to keep, store, donate<br />
or throw away. That way you are half packed<br />
for your next move!<br />
STEP 2 ~ Cleaning<br />
Don’t ever underestimate the power of a good scrub. clean every nook and cranny<br />
so that is sparkles. Make your floors shine and windows gleam, clean counters &<br />
that grimy oven and scrub that grout until it’s like new. Cleaning can magically<br />
transform any space and is the cheapest facelift you can give your home.<br />
STEP 3 ~ Repairs<br />
No one really wants to spend money on their home they are getting to put on the<br />
market, but completing necessary repairs can be crucial if you want to sell the<br />
house quickly and for the price you want. Walk through your home as if you were a<br />
Buyer, scrutinise everything.<br />
STEP 4 ~ Neutralizing<br />
A neutral base when staging your home offers potential buyers a blank canvas on<br />
which they can add their own personality. “neutral” doesn’t necessarily mean<br />
white. Using subtle color can actually enhance a basic room and add<br />
new warmth and style.<br />
STEP 5 ~ Staging<br />
<strong>The</strong> goal of staging is to make the property speak to potential buyers and make them<br />
fall in love. This is where you can create the ‘WOW’ factor.<br />
<strong>The</strong> objective is to trigger an emotional attachment and this can be done through<br />
selling a story of how their life could be in your Home.
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Our Major Relocation Efforts<br />
Can Be a Major Benefit For You<br />
No Realtor does a better job at connecting with the<br />
relocation market. Here is a sampling of corporations and<br />
organizations serviced by our Relocation Division
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
<strong>The</strong> World Is Our Audience<br />
WE SELL YOUR HOME TO THE WORLD<br />
<strong>The</strong> <strong>Lee</strong> <strong>Group</strong> at Berkshire Hathaway HomeServices Fox & Roach,<br />
Realtors has an aggressive strategy for attracting international<br />
home buyers to our listings. By distributing your listing<br />
information, along with photographs, to a wide array of premier<br />
consumer websites around the world, we make sure that we maximize<br />
every opportunity to attract qualified buyers. Our listings appear<br />
across a network of publishers, including leading real estate<br />
websites in the U.K., China, and Russia.<br />
Did You Know?<br />
<strong>The</strong> total international market is estimated at $103.8 billion<br />
International homes sales in the U.S. reached their highest level in<br />
recent years<br />
Over 8% of the total market & in some market up to 30%<br />
Source: <strong>The</strong> National Association of REALTORS 2017 Profile of International Home Buying Activity
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
How Will Buyers See<br />
Your<br />
HOME?<br />
<strong>The</strong>se things could<br />
interfere<br />
with a Buyers viewpoint.<br />
It's important that<br />
your Home makes the<br />
Best possible<br />
impression every time<br />
on perspective<br />
Buyers<br />
Exterior<br />
Clutter (Perfect time to remove<br />
unwanted items)<br />
Lawn needs mowing & edging<br />
Untrimmed hedges and shrubs<br />
Dead & dying plants<br />
Grease or oil spots in the<br />
driveway<br />
Peeling paint<br />
Anything that looks old or worn<br />
Interior<br />
Worn out Carpets or drapes<br />
(replace or remove)<br />
Dirty Windows, Kitchen, Bath<br />
(clean, clean & clean again!)<br />
Excess clutter (remove and store<br />
now's the perfect time to discard<br />
unwanted items)<br />
Pet or smoke odors (deodorize)<br />
Peeling paint, smudges & marks<br />
on the wall (some fresh paint &<br />
cleaning will do the trick!)<br />
A relatively small investment in<br />
time & money<br />
could help bring in stronger offers!
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Scheduling Your Home<br />
to be Sold<br />
Maximizing Your Home's<br />
Showing Potential Through<br />
Berkshire Hathaway HomeServices Fox and Roach,<br />
Realtors
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Home Selling Process
Smith<br />
Laura<br />
REALTOR®<br />
609-273-8276<br />
Cell<br />
lsmith499@comcast.net<br />
Touching Hearts, Improving Lives<br />
At Berkshire Hathaway HomeServices Fox and Roach,<br />
Realtors, we are a part of our community. We sell real<br />
estate, but our goal is to be good neighborhoods and<br />
strengthen our community.<br />
At Berkshire Hathaway HomeServices<br />
Fox and Roach, Realtors,<br />
contributes to several charities and<br />
organizations throughout the<br />
year. Funds are raised through a<br />
variety of fundraising events,<br />
company contributions and Sales<br />
Associates who donate from every<br />
transaction.
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