Online flipbook Brandbook Bugaboo

BRANDBOOK 

CARMEL WILDERINK

TABLE OF 

CONTENTS_ 

EXECUTIVE 

SUMMARY_ 

01 

EXECUTIVE 

SUMMARY 

02 

BRAND VALUES 

03 

MATERIAL 

This brand book is focused on the brand Bugaboo. 

It is an exploration of material, shape, dessin and colour. 

This book will serve as a visual guide for Bugaboo 

and communicates the inspiration and trends. 

04 

05 

06 

By analyzing the brand essence and visual identity, 

this book is a suggested recommendation for the future. 

SHAPE 

DESSIN 

COLOUR 

07 

08 

09 

SUMMARY 

FONT 

BIBLIOGRAPHY

BRAND VALUES_ 

ADJUSTABLE 

BRAND 

STORY_ 

INTRIGUING 

The moment I leave my home and wander the busy 

streets of the city, I feel unique and beyond mainstream. 

It makes me confident and assured because I know 

that it will adjust to my needs. Like it always has and will. 

It frees me from limitation and adapts to my flexible 

lifestyle. It can carry everything I need and supports 

me by the uncertain. 

It is a way to express my identity and to distinguish 

myself from others. The boundary of gender has 

blurred and is replaced by a hybrid appearance. 

It is a reflection of my life, where every mark has its 

own unique story. I feel attached and it would always 

be part of my life. 

It will age gracefully over time, Just like me. 

AFFECTION 

DISTINCTIVE

DISTINCTIVE 

DIS·TINC·TIVE 

[DIS’TINGKTIV] 

“characteristic of one person or thing, and 

so serving to distinguish it from others.”

AFFECTION 

AF·FEC·TION 

[Ə-FEK-SHƏN] 

“a feeling of liking and caring for 

someone or something.”

ADJUSTABLE 

AD·JUST 

[Ə-JƏST] 

“able to be changed to suit 

particular needs.”

INTRIGUING 

IN·TRIGU·ING 

[IN’TRĒGING] 

“arousing one’s curiosity or interest; 

fascinating.”

MATERIAL_ 

DISTINCTIVE - AFFECTION - ADJUSTABLE - INTRIGUING

SHAPE_ 


DESSIN_ 


COLOUR_ 


MATERIAL_ 

DISTINCTIVE - AFFECTION - ADJUSTABLE - INTRIGUING 

DESSIN_ 


SHAPE_ 


COLOUR_ 


FONT_ 

BIBLIOGRAPHY_ 

FUTURA PT 

Futura PT is the preferred Bugaboo 

brand typeface. Its modern and clean 

elegance accentuates the design 

esthetics of Bugaboo. Futura is a font 

that is capturing the spirit of modernity 

through its appearance of efficiency 

and forwardness. The font is based on 

geometric shapes, especially the circle. 

Like Futura PT, Bugaboo avoids 

creating any non-essential ellements in 

their designs. It has to be a functional 

form language in which purity, clarity 

and coherence are leading. 

HEADLINES: use all-caps with Futura PT medium 

SUBHEAD: use all-caps with Futura PT light 

ITALICS: can be used by style conversations or quotes 

Matrix Light 

Made by Studio OS ∆ OOS 

Published on December 29, 2017 

Available at [Accessed11 Nov. 2018]: 

https://www.osandoos.com/Matrix 

Rainbow road 

Made by Caruso, M 

Published on August 22, 2018 

Available at [Accessed 20 Dec. 2018]: 

https://unsplash.com/photos/csdalL5i_zs 

Assembled Chamfer 

Made by Paul Crofts 

Published on May 08, 2018 

Available at [Accessed 6 Jan. 2019]: 

https://www.dezeen.com/2018/05/08/paulcrofts-designs-wooden-storage-systems-for-isomi/ 

AYTM Product Collection 

Made by AYTM 



https://www.dezeen.com/2015/08/12/ 

aytm-contrasts-materials-textures-debut-product-collection-nordic-design/

Jatiluwih 

Made by Arif, I 

Published on November 15, 2017 


https://unsplash.com/photos/rhOg6QdeDjM 

Highgate Bowl 

Made by Bossi, S 




hasa-architects-converts-derelict-glasshousesomved-gardens-events-space-highgate-london/ 

Pelican Soaring High 

Made by Ramesh, L 



https://unsplash.com/photos/1tzqJB-My34 

Made by Macias, A 



http://planteaestudio.com/sala-equis-4?lang=en 

DYNEEMA® BONDED LEATHER 

Made by Carmel Wilderink 

January 09, 2019 

3D-printed chair 

Made by Nagami 

Published on March 26, 2018 



nagamis-first-furniture-collection-features-3d-printed-chairs-by-zaha-hadid-architects/ 

Concrete 

Made by Rawpixel 

Published on March 21, 2018 


https://unsplash.com/photos/nGBbzS7Jj_0 

PANTONE 2410 C 

RGB 68 90 62 

CMYK 77 46 88 28 

Cork leather 

Daniele de Batté 

Made by Artiva 

Published on January 16, 2017 

Cracks in the Earth 

Made by Helmink, B 

Published on December 29, 2015 

PANTONE 565 C 




https://minimalissimo.com/daniele-de-batte/ 

Available at [Accessed 27 Nov. 2018]: 

https://unsplash.com/photos/8EFA86nI6yg 

RGB 161 214 202 

CMYK 30 0 18 0 

Pure wool 

Endless Nile Table 

Made by AMR Helmy Designs 

Published on April 02, 2018 

White wavy texture 

Made by Mahaffey, S 

Published on September 4, 2017 

PANTONE 5463 C 




https://minimalissimo.com/endless-nile-table/ 


https://unsplash.com/photos/7Y0NshQLohk 

RGB 7 39 45 

CMYK 100 45 38 90 

Woven straw 



The Concrete Canvas 

Made by Aronowitz, N 

Published on February 22, 2017 


https://minimalissimo.com/concretecanvas-collection/ 

Riva del Garda, Italy 

Made by Ots, Y 

Published on September 21, 2016 


https://unsplash.com/photos/eammgBUtsFg 

PANTONE 162 C 

RGB 255 190 159 

CMYK 0 25 35 0

AMR Helmy Designs (2018). Endless Nile Table. [image] Available at: 

https://minimalissimo.com/endless-nile-table/[Accessed 20 Dec. 2018]. 

Arif, I. (2017). Jatiluwih. [image] Available at: 

https://unsplash.com/photos/rhOg6QdeDjM [Accessed 3 Jan. 2019]. 

Aronowitz, N. (2017). The Concrete Canvas. [image] Available at: 

https://minimalissimo.com/concrete-canvas-collection/ [Accessed 18 Dec. 2018]. 

Artiva (2017). Daniele de Batté. [image] Available at: 

https://minimalissimo.com/daniele-de-batte/[Accessed 20 Dec. 2018]. 

AYTM (2015). AYTM Product Collection. [image] Available at: 

https://www.dezeen.com/2015/08/12/aytm-contrasts-materials-texturesdebut-product-collection-nordic-design/ 

[Accessed 13 Dec. 2018]. 

Bossi, S. (2017). Highgate Bowl. [image] Available at: 

https://www.dezeen.com/2017/08/24/hasa-architects-converts-derelictglasshouses-omved-gardens-events-space-highgate-london/ 

[Accessed 6 Jan. 2019]. 

Caruso, M. (2018). Rainbow road. [image] Available at: 

https://unsplash.com/photos/csdalL5i_zs [Accessed 20 Dec. 2018]. 

Helmink, B. (2015). Cracks in the Earth. [image] Available at: 

https://unsplash.com/photos/8EFA86nI6yg [Accessed 27 Nov. 2018]. 

Macias, A. (2017). Sala Equis. [image] Available at: 

http://planteaestudio.com/sala-equis-4?lang=en [Accessed 6 Dec. 2018]. 

Mahaffey, S. (2017). White wavy texture. [image] Available at: 

https://unsplash.com/photos/7Y0NshQLohk [Accessed 27 Jan. 2018]. 

Nagami (2018). 3D-printed chair. [image] Available at: 

https://www.dezeen.com/2018/03/26/nagamis-first-furniture-collectionfeatures-3d-printed-chairs-by-zaha-hadid-architects/ 

[Accessed 6 Dec. 2018]. 

Ots, Y. (2016). Riva del Garda, Italy. [image] Available at: 

https://unsplash.com/photos/eammgBUtsFg [Accessed 27 Nov. 2018]. 

Paul Crofts (2018). Assembled Chamfer. [image] Available at: 

https://www.dezeen.com/2018/05/08/paul-crofts-designs-wooden-storagesystems-for-isomi/ 

[Accessed 6 Jan. 2019]. 

Penney, M. (2019). Type in History: Futura - Notes on Design. [online] 

Sessions College. Available at: https://www.sessions.edu/notes-ondesign/type-in-history-futura/ 

[Accessed 10 Nov. 2018]. 

Ramesh, L. (2018). Pelican Soaring High. [image] Available at: 

https://unsplash.com/photos/1tzqJB-My34 [Accessed 8 Jan. 2019]. 

Rawpixel (2018). [image] Available at: 

https://unsplash.com/photos/nGBbzS7Jj_0 [Accessed 6 Dec. 2018].

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