SMARTreport - Deuromedia

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RESERVATION SYSTEMS / GDS AND PMS
CASE STUDY
Optimising hotel and conference center
operations on one database…
For greater staff productivity, stronger financial management
and better guest tracking
Lodge of the Ozarks Drives
Higher Profitability with
Maestro System at the Largest
Convention Center in Branson,
Missouri – USA.
Branson, Missouri is a booming vacation
destination that attracts hundreds of
thousands of families annually to its
award-winning headliner entertainment,
theme parks, and golf courses. It is a
favorite location for conferences and
military and family reunions, and one of
the largest spaces for conventions in
Branson is operated by the Lodge of the
Ozarks. Branson works to keep its
“country” roots, and The Lodge of the
Ozarks is a beautifully decorated
property providing rustic elegance to the
guests. But there is nothing rustic about
the new, single-image database
technology from Northwind-Maestro PMS
that the property installed to automate its
resort, convention center, club, spa and
food services operations.
“Lodge of the Ozarks is among the busiest
conference center hotels in Branson,” said
Randy Park, business agent for Morrell
Hospitality, the property’s owner. “Our
property operates its own Club, similar to
a Las Vegas supper club, and Timber
Creek restaurant. Today we are in the
midst of upgrading the entire property to
attract a new, higher-rated guest segment.
To make our operation as efficient as
possible, we installed the Maestro
Enterprise Suite of hotel software to
automate and integrate our entire
operation on one database for greater
staff productivity, stronger financial
management and better guest tracking.”
Maestro automates the entire
conference resort
In June 2007 the property implemented
Maestro PMS to automate hotel
management operations and Maestro
Sales and Catering to computerize its
conference sales management and
catering business. The hotel also installed
Maestro POS on the same database for
guest charge posting and uses Maestro
Work Order Scheduling to oversee its
upgrade projects. When the property’s
new Spa is completed, Lodge of the
Ozarks will install Maestro’s Spa system
to automate client scheduling, billing and
reservations. “The Maestro single-image
database technology is ideal for any
complex conference center property
because every module is integrated to
give a 360-degree picture of each guest,”
said Park. The system tracks guest’s
activities, whether in the hotel, convention
center or dining to capture charges at
every touch point. The property will use
Maestro Analytics business intelligence
solution to mine guest information to
create effective marketing campaigns
based on each guest’s historical
preferences. According to Park, “The
system is so intuitive that our staff and
management learned to use it quickly.
NORTHWIND understands the hotel
business and its team took time to see
how we do business, then applied their
system to optimize our property’s
operation.” Park is also impressed with
Maestro’s financial and operations
reporting. “As business manager for
Morrell Hospitality, I appreciate solid
reporting. We never looked for a report
that the system did not already provide.”
Park noted that when the property’s
renovation is completed he expects the
Lodge of the Ozarks will attract a more
highly rated guest segment. “The Maestro
system has an integrated Yield
Management program that will enable us
to optimize our rates when we finish
upgrading all areas of the hotel,
conference center, dining outlets and
club.”
“Branson is a family destination that
understands the importance of caring for
every guest during their stay,” said Park.
“Northwind-Maestro is a client-focused
technology partner that delivered on
every part of our agreement.”
Contact:
info@maestropms.com
www.maestropms.com/HOL
© photo: Ozarks
Hotel SMARTreport October 2007 – April 2008 / 61