DIONO_EDITIONS_US_LETTER_EMEA_148PP_Single_pages_DIGITAL

Strollers
Think a
little
differently...
Nigel Plested is the Chief
Brand and Product Officer
at Diono. Father of three
and a man that naturally
takes the path less
trodden, we asked Nigel
what it takes to think
a little differently...
Q: Diono are well known
(and much loved) for their
car seats, but what inspired
the move into strollers?
A: With a history of developing original
concepts, it was only natural that
we would bring our attention and
experience to the world of strollers.
I had the idea that we could create
a range of strollers that would
be perfectly matched to
contemporary parenting. My idea
was that we should take today’s
lifestyles as the starting point, and
apply clever thinking to develop
products around how people
actually live today. Then build
on this with great aesthetics and
fashionable fabrics to create a
truly fantastic range of products.
Q: You’ve coined the phrase,
“designed with purpose”.
What does that mean to
you as a product designer?
A: I have always held the belief that
truly strong product design creates
products that are not just beautiful,
but products that are useful too.
For me, “designed with purpose”
is about taking a creative approach
and crafting products that are
practical and relevant. Products
that work intuitively, without you
even noticing. Sometimes, it’s
the little things that make a big
difference and I apply this
principle to product design.
Q: You’re father to three boys.
Any advice for the new parents
and parents-to-be reading this?
A: Parenting is the most exciting and
the most rewarding journey you
will ever embark on. Remember it’s
the journey that matters, not the
destination. These products have
been inspired by, and tested by,
my own family. May this range of
strollers bring you as much fun
as they brought to us.
14 For more information visit diono.com