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What The<br />
Apprentice taught<br />
us not to do<br />
It’s the most popular business show in the country, where some of the brightest and fiercest<br />
minds battle to impress self-made billionaire Alan Sugar. Among all the bickering, arguments and<br />
boardroom clashes, here’s how The Apprentice taught these contestants NOT to be an entrepreneur.<br />
“But don’t let knock backs take you down. Mistakes are<br />
what will make your business more successful in the<br />
future if you acknowledge them and learn from them.<br />
There isn’t an entrepreneur out there who hasn’t made<br />
mistakes.”<br />
- Sarah Byrne<br />
“Sometimes you need to take a step back and assess<br />
a situation. When we are passionate and creatively<br />
driven in business, we sometimes want to see things<br />
happen straight away. What I now realise is that success<br />
does not happen overnight.”<br />
- David Alden<br />
23<br />
5AM <strong>Magazine</strong>.indd 23 11/03/2019 13:59:18