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Why businesses need charities Isn’t it touching when big businesses donate a large sum of money to a well deserving charity? Surely this is a selfless act of good will and they receive nothing in return, right? Wrong. As the CEO of Pret A Manger, Clive Schlee explains: “Connections between a business and a charity has enormous benefits for both.” In light of Red Nose Day on March 15th, we are looking into how your business could benefit from a charity alliance. Firstly, the new partnership often generates media attention which raises awareness of your brand. One way of maximising your brand awareness is to ask your chosen charity to show recognition of your support on their website. You can also include them on yours to return the favour, and to let your followers know about your generous donation. If you give a portion of your products or services to your chosen charity, they can help you market those products by targeting their own members and promoting your brand. This can result in thousands or even millions in revenue. Working with a charity will also get you VIP invites to the latest business networking events, opening the doors to new opportunities for you and your company. When choosing a charity you should consider what would fit your brand identity and relate to your specific target audience. Schlee advises that the chosen cause should be “connected to the heart of your business” to be seen as sincere to your company’s morals. So be kind and selfish at the same time by donating now. 44 5AM <strong>Magazine</strong>.indd 44 11/03/2019 13:59:42
BAME entrepreneurs: the challenges and secrets Being an entrepreneur can be tough but being a black and ethnic minority entrepreneur can be even tougher By Shannon Weir 45 5AM <strong>Magazine</strong>.indd 45 11/03/2019 13:59:43
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