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How to nail the business pitch One of the most important parts of succeeding in entrepreneurship is being able to give that lifechanging pitch. Here are our three top tips: Be prepared Do not underestimate how important this is. Sleep well the night before, and start the day right. Coffee can improve your short-term memory and lower your risk of depression - it’s one of the most effective ways to get you on top form for the day. 18 5AM <strong>Magazine</strong>.indd 18 11/03/2019 13:59:12
Be engaging This could be your one opportunity to get the business deal you want, so make yourself appealing to the potential investors. Personality is key in charming your audience from the offset. Dhruvin Patel, an entrepreneur and founder of business start-up Ocushield, says to “be charismatic, don’t sound like a robot!.” Karen Kwong, founder of RenOC, a business coaching and change consulting agency, says: “A business pitch that is especially compelling to me is one that shows that the founders want to keep learning and growing. They’ll look for advice and feedback, and ask good questions.” This can add a lot to your persona when promoting a product. Be confident You can’t sell your idea if you don’t believe in it yourself. Ms Kwong says: “The best business pitch is one that is clear in vision and strategy. It has to be simple, focused and well-researched. Well thought-out and plausible, yet exciting.” “Be charasmatic, don’t sound like a robot!” - Dhruvin Patel, Ocushield 19 5AM <strong>Magazine</strong>.indd 19 11/03/2019 13:59:13
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