You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Live Healthy.
TO BECOME THE WORLD’S<br />
LEADING HEALTHY BEVERAGES<br />
& LIFESTYLES COMPANY<br />
<strong>New</strong> <strong>Age</strong> Beverages Corporation is a Colorado and Utah-based healthy beverages and<br />
lifestyles company dedicated to inspiring and educating consumers to “Live Healthy.”<br />
<strong>New</strong> <strong>Age</strong> is the only one-stop-shop of healthy beverages, and the only omni-channel<br />
company with access to traditional retail, e-commerce, direct-to-consumer, and medical<br />
channels across 60 countries. <strong>New</strong> <strong>Age</strong> markets a portfolio of better-for-you products<br />
competing in all major growth segments, including the brands Búcha Live Kombucha,<br />
Tahitian Noni Juice, Xing, Coco Libre, Te Mana, ‘NHANCED, and WATERisLIFE. <strong>New</strong> <strong>Age</strong><br />
ranks as the 40th largest non-alcoholic beverage company, one of the largest healthy<br />
beverage companies, and the fastest-growing in the world over the past two years.
Corporate Headquarters<br />
Colorado<br />
1700 East 68th Avenue<br />
Denver, CO 80229<br />
www.newagebev.com<br />
Utah<br />
737 East 1180 S<br />
American Fork, UT 84003<br />
www.newagebev.com<br />
Stock Summary (3.1.<strong>19</strong>)<br />
Share Price:<br />
Market Cap:<br />
Avg. Daily Vol:<br />
Total Shares:<br />
Total Warrants:<br />
Institutions:<br />
Enterprise Value:<br />
Enterprise Value/FTM Revenue<br />
≈$5.89<br />
≈$500MM<br />
≈10MM<br />
≈70MM<br />
0<br />
14%<br />
≈$400MM<br />
1.1<br />
Comparables Price/Sales<br />
1.4x vs. 4.8x avg.<br />
KO 6.1x<br />
PEP 2.5x<br />
FIZZ 2.9x<br />
MNST 10.8x<br />
CELH 5.1x<br />
REED 1.9x<br />
KDP 6.8x<br />
Live Healthy.
40th Largest<br />
non-alcoholic beverage company<br />
Revenue: + 15,000%<br />
fastest-growing beverage company<br />
Stock: + 3,000%<br />
fastest growing stock on major exchanges<br />
Revenue<br />
Gross Margin<br />
EBITDA<br />
Cash<br />
Debt<br />
Points of Distribution<br />
Top 50 Retail Customers<br />
Liquidity<br />
Market Capitalization<br />
Share Price<br />
$2.4 MM<br />
16%<br />
-$4.1 MM<br />
-$200K<br />
>$20MM<br />
$320 MM<br />
60%<br />
>$15MM<br />
>$40MM<br />
≈$0MM<br />
>300,000<br />
≈80%<br />
>10MM<br />
≈$500MM<br />
≈$6.00
Portfolio of Brands in Growth Segments<br />
Source: Beverage Industry Magazine, Annual Top 100 Report, IRI, Statista<br />
Live Healthy.
<strong>New</strong> <strong>Age</strong> Global Reach<br />
Direct-to-Store Distribution<br />
8th<br />
6,000+<br />
>250K<br />
>70/900<br />
>$45MM<br />
Largest Independent Store Distributor in U.S.<br />
Captive Outlets<br />
Sq. Ft. of Warehouse Capacity<br />
Industry-Leading Brands / SKU’s<br />
Revenue<br />
Retail Distribution<br />
>300,000<br />
80%<br />
35<br />
5.7<br />
$216<br />
Points of Distribution<br />
Penetration of top retail accounts<br />
Route to Market Partners across North America<br />
Average number of SKU’s per outlet<br />
Average Net Revenue/SKU/Year
Direct-to-Consumer Distribution<br />
>$7.5B<br />
300,000<br />
60<br />
10<br />
30<br />
Cumulative sales of Tahitian Noni Juice<br />
Independent product distributors and customers<br />
Countries worldwide<br />
Internal production/distribution facilities<br />
Patents spanning multiple structure-function claims<br />
E-Commerce Distribution<br />
>$170MM<br />
>100,000<br />
>1,000,000<br />
>80%<br />
6<br />
Annual e-Commerce Sales<br />
Mostly auto-shipment subscribers<br />
Database of consumers<br />
Average Gross Margin<br />
Pick/pack/ship centers for efficient distribution<br />
Live Healthy.
<strong>New</strong> <strong>Age</strong> Global Reach - Morinda<br />
Over $7.5 billion in cumulative sales over past 20+ years<br />
One of the leading “Direct-to-Consumer” businesses in the world<br />
Original superfruit juice company, portfolio across beverages and leading lifestyle products<br />
World-class research and production facilities in United States, Europe and Asia Pacific<br />
Over 300,000 distributors worldwide<br />
Distribution and or operations in 60 countries worldwide<br />
Intellectual property with over 30 patents, proprietary formulas and processes
Live Healthy.
20<strong>19</strong> Strategies<br />
Expand core brands in focus markets of US, China, and Japan<br />
Develop omni-channel distribution system worldwide<br />
Gain-first mover advantage - globally with cannabinoid-infused products<br />
Expand <strong>New</strong> <strong>Age</strong> brands and Health Sciences products globally Drive brand<br />
awareness with expanded consumer marketing across all mediums<br />
Deliver superior profitability and return on investment through capture of<br />
synergies and leverage of global infrastructure and operating capabilities
Portfolio Marketing Execution<br />
SOCIAL | DIGITAL | E-COMMERCE | IN-STORE | RETAIL | DIRECT<br />
Social<br />
• Organic Media, Community Development<br />
• Weekly Influencer posts (+Content Creation)<br />
• Quarterly Promotional Engagement<br />
Digital<br />
• Weekly Email Marketing<br />
• SEO/Keyword Optimization<br />
• Subscriber Development<br />
E-Commerce<br />
• E-tail presence and optimization<br />
• B2C, B2B & wholesale programs + “Live Healthy” rewards<br />
• Affiliate program development<br />
Retail, In-Store and P.O.S.<br />
• Geoframing, conquesting, and digital couponing<br />
• Quarterly #LiveHealthy promotions<br />
• Digital couponing to drive trial<br />
Direct<br />
• IPC ownership and sponsorship programs<br />
• <strong>New</strong> product launches and promotions<br />
• Reward incentives for performance and distributor expansion<br />
Live Healthy.
Live Healthy.
#1 ranked in taste vs. major competitors, no vinegary aftertaste<br />
Leading brand in category growth, #1 in sales/point of distribution<br />
Only shelf-stable brand with >12 months of shelf life<br />
USDA certified organic, gluten free<br />
Over 2 billion live probiotics<br />
Expanding in national U.S. retail and key international markets in 20<strong>19</strong>
Marley brand has over 70 million facebook followers across all demographics<br />
Brand created in collaboration with the Marley family, grew >50% in 2018<br />
Full portfolio that is natural and/or USDA certified organic with<br />
Yerba Mate, Cold Brew Coffee, Teas, Relaxation Drinks, and other beverages<br />
Mellow Mood is the leading brand in Relaxation Drinks - now launching Mellow<br />
Mood+CBD globally in 20<strong>19</strong><br />
Expanding in national U.S. retail and key international markets in 20<strong>19</strong><br />
Live Healthy.
Placed 1st out of 250 brands in North American Tea Championship<br />
Brand grew 23% in 2018 to lead RTD TEA category growth<br />
Large format, and premium craft-brewed offerings<br />
All-natural, no high fructose corn syrup, non-GMO, gluten free<br />
<strong>New</strong> Xing Craft (artisinal, single-origin, zero sugar) launching in 20<strong>19</strong>
Single-origin, pure coconute water in the most environmentally friendly package<br />
Sourced directly from young, coastal coconuts, for preferred taste<br />
Not-from-concentrate<br />
Zero added sugar, non-GMO, gluten free<br />
Regualr coconut water, sparking, and coconut water with watermelon varieties in<br />
single and multi-serve packages<br />
Live Healthy.
More than $7.5 Billion in cumulative sales over past 20+ years<br />
Liquid dietary supplement with more than 275 vital phytonutrients<br />
Vitamins, minerals, antioxidants, and iridoids to support immunity<br />
Sales in more than 60 countries worldwide<br />
>$170MM in E-Commerce autoship sales in 2018
100% of Profits donated to WATERisLIFE Charity<br />
Artesian-source water, 5-step filtration & purification process<br />
Emplacing solar/wind-powered clean water SunSpring units worldwide<br />
3.7 billion liters of water provided to-date to address the >1 Billion people globally<br />
without access to clean drinking water<br />
400+ SunSpring units deployed worldwide, proof of concept as a leading clean water<br />
solution in efficiency and total output<br />
Live Healthy.
Led by newly launched Noni+Collagen products<br />
Portfolio of 10+ super-premium skincare products manufactured in Japan and Italy<br />
All products differentiated using proprietary Tahitian noni-seed extract<br />
All products use unique and natural ingredients<br />
Broadens product offering to need-states outside of beverages
Live Healthy.
FUNCTIONAL BEVERAGE<br />
SCIENCE<br />
The most robust intellectual property portfolio of any major beverage company, with<br />
over 40 patents covering neurological protection, cardiovascular health, radiation,<br />
protection, cellular immunity, hearing and digestive health<br />
Cooperative research studies with the U.S. Government, NASA, and others,<br />
along with human trials to be able to make verifiable claims<br />
‘NHANCED Recovery and ‘NHANCED Radiation launching in 20<strong>19</strong> into the<br />
medical and direct-to-consumer channels in major markets worldwide<br />
Patent Portfolio | Commercial Applications<br />
Enhanced Hearing<br />
U.S. Patent No. 7,635,469 – “Micronutrient<br />
Formulations for Hearing Health”<br />
Radiation/Environmental Pollutants Protection<br />
U.S. Patent No. 7,449, 451 – “Use Of Multiple<br />
Antioxidants Micronutrients as Systemic Biological<br />
Radioprotective <strong>Age</strong>nts Against Potential Ionizing<br />
Radiation Risks”<br />
U.S. Patent No. 9,655,966 – “Micronutrient<br />
Formulations for Radiation Applications”<br />
Cardiovascular Health<br />
U.S. Patent No. 7,628,984 – “Micronutrient<br />
Formulations for Pulmonary and Heart Health”<br />
Improved Immunity/Reduced Cellular Inflammation<br />
U.S. Patent No. 7,186,422 – “Preventative and<br />
treatment effects of Morinda citrifolia (Noni) on<br />
diabetes and its related conditions.”<br />
U. S. Patent No. 8,535,741 – “Method and<br />
composition for administering bioactive<br />
compounds derived from Morinda citrifolia (Noni).”<br />
Diabetes/Metabolic Improvement<br />
U.S. Patent No. 7,605,145 – “Micronutrient<br />
Formulations for Treatment of Diabetes Mellitus”
RECOVERY PROTECTION HEARING<br />
- EARLY RECOVERY FROM SURGERY<br />
- PROTECTION FROM RADIATION<br />
- IMPROVED HEARING HEALTH<br />
Most comprehensive pre-operative hydration formula available<br />
Addresses all clinically relevant areas of concern within ERAS protocol; Safety,<br />
Symptomatic Relief, Metabolic/Immune Support, Patient Attitude, and Hospital Cost.<br />
Product standardizes the hydration component within ERAS protocol<br />
Developed by physicians to meet ASA guidelines<br />
'NHANCED Hearing highly effective versus tinnitus, 'NHANCED Radiation only<br />
proven product to protect DNA versus ionizing radiation<br />
Live Healthy.
CBD - 20<strong>19</strong><br />
Global Omni-Channel Rollout<br />
Full Portfolio Of Cannabinoid-Infused Products<br />
'NHANCED brand launching with creams, oils, and topicals<br />
MARLEY & NONI brands launching with teas, sparking waters,<br />
juices, shots, and relaxation drinks<br />
Portfolio of products to be available across direct-to-consumer,<br />
E-Commerce, and traditional retail channels worldwide in 20<strong>19</strong><br />
Key Strategic Partnerships<br />
Established global partnership with Privateer (Leafly, Docklight, Tilray)<br />
to provide regulatory, legal, compliance, and sourcing<br />
Utlization of the Marley Brand in collaboration with the Marley Family, expanding<br />
beverage portfolio to other growth segments in 2020-21
Live Healthy.
Multiple Transformative Growth Opportun
ities<br />
Live Healthy.
Summary<br />
Unparalleled Reach<br />
300,000+ direct-to-consumer force<br />
300,000+ retail point of distribution<br />
100,000+ e-commerce subscribers<br />
1,000,000+ consumer database<br />
60+ countries
Unparalleled Resources<br />
>$320 million in revenue<br />
>$280 million in assets<br />
>$42 million in cash<br />
≈$500MM in Market Capitalization<br />
≈$0 debt<br />
Unparalleled Strength<br />
Brand portfolio in growth segments<br />
Omni-channel route to market<br />
Leading patents and innovation<br />
Financial strength and flexibility<br />
Leadership team/organization capabilities<br />
Live Healthy.
Live Healthy.<br />
HEADQUARTERS:<br />
North America (Colorado)<br />
Western Europe (Germany)<br />
Japan (Tokyo)<br />
North America (Utah)<br />
Northern Europe (Sweden)<br />
A2, Evenemangsgatan 31<br />
169 79<br />
Solna, Sweden<br />
China (Shanghai)<br />
Latin America (Mexico)<br />
Av. Paseo de la Reforma 261<br />
Cuauhtémoc, 06500<br />
Ciudad de México<br />
Eastern Europe (Hungary)<br />
Apor Vilmos tér 11-12<br />
1124 Budapest<br />
Hungary<br />
Southeast Asia (Indonesia)<br />
Jalan H.R. Rasuna Said No.Kav 3 6 4,<br />
RT.6/RW.4, Kuningan Tim.,<br />
Kecamatan Setiabudi, Kota Jakarta<br />
Selatan, Daerah Khusus Ibukota<br />
Jakarta 12950
Change language