Pro Carton ECMA Award Brochure 2015
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Winner 18<br />
Official Name of Entry | Davidoff Black GlideTec (for Armenia)<br />
Entrant: <strong>Carton</strong> <strong>Pro</strong>ducer | A&R <strong>Carton</strong> Graz<br />
Brand Owner | Imperial Tobacco Group<br />
Structural Designer | ITG Imperial Tobacco/GD<br />
Graphic Designer | PSG Peter Schmidt Group<br />
<strong>Carton</strong>board Manufacturer | Iggesund<br />
<strong>2015</strong><br />
www.procarton.com<br />
Non-Food<br />
The Art of Living<br />
With its combination of black and gold and its tactile effects, this pack<br />
unmistakeably demonstrates that we are dealing with an absolute top product.<br />
Matt and glossy varnishes as well as UV varnish and embossing were used for<br />
the sophisticated finishing of this luxury product.<br />
Stability and high processing speeds in the filling lines are essential in cigarette<br />
packaging. However, what makes this pack stand out is its intelligent and<br />
convenient mechanism for opening and closing, which truly provides a “wow“<br />
effect. Gentle finger pressure on the window on the front opens the pack.<br />
The elegant and playful character effect turns the pack into an experience<br />
and makes it unique in a highly competitive market. A distinctive highlight,<br />
even for spoilt consumers.<br />
Jury Comments:<br />
The Davidoff pack was simply<br />
stunning. The graphics themselves<br />
were elegant as one would expect of<br />
a premium product but the in-hand<br />
feel with embossed window panel<br />
complemented them. However,<br />
overarching that was the ‘wow’<br />
effect created when sliding the<br />
Davidoff branding panel up, to<br />
open the lid to access the cigarettes<br />
and sliding down to close the lid.<br />
Needless to say that judges could<br />
not stop playing with the pack.
Change language