Hotel Marketing 101

UTILIZE ALL OPTIONS WITH
FULL-FUNNEL MARKETING
We can’t stress enough how important it is to have a full-funnel
marketing approach year-round.
“Feed the beast,” as we like to say, with higher funnel awarenesstype
campaigns like prospecting and video marketing to grow your
audience, and get them to your website.
After that, your remarketing campaigns (on any channel) should offer
them a discount to push them over the edge and decide to book.
The purpose of these high-funnel tactics is to shout with a megaphone
that “Our brand exists!” Users will rarely be ready to book a room after
seeing one video ad, so don’t ask “how many conversions did we get”
from your awareness video, if you can help it.
Aim to reach all areas of potential hotel conversions, including affiliate
marketing and venue partnerships. Offering deals to your partners’
unique audiences can multiply your reach by sharing with their
audiences as well (email lists, social followings, their website, etc.).
Lastly, if your booking engine is up-to-date and has a solid DataLayer
in its backend that allows for easily-integrated technologies like
Google Hotel Ads or metasearch engines like Kayak, TripAdvisor,
Trivago, etc. - do it. These are turnkey, trackable revenue streams
waiting on the table.