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ESSENS<br />
YOUR<br />
BUSINESS<br />
<strong>Business</strong> Presentation<br />
Marketing Plan
Who we are 2<br />
Vision, mission and core values 4<br />
How did we grow 8<br />
Why register 10<br />
Why do business with us 14<br />
Steps - Phase 1 18<br />
Steps - Phase 2 20<br />
Steps - Phase 3 22<br />
Pillars of success 24<br />
Sales margin 26<br />
Perfume Sample Kit 28<br />
Marketing Plan 30<br />
Commissions 32<br />
1. Plan 34<br />
2. Plan 40<br />
3. Plan 44<br />
4. Plan 46<br />
Hi-tech technology 50<br />
Basic concepts 52<br />
FAQ 54<br />
1
Young company<br />
conquers the world<br />
We are a European company<br />
with family features that<br />
was founded in 2011 and is<br />
currently one of the most<br />
dynamic network marketing<br />
companies in Europe.<br />
CEO Michal Kovář, ESSENS founder<br />
MichKovEssens<br />
essens_mich_kov<br />
You can find our branches in the following countries:<br />
2
WE OPERATE IN<br />
12<br />
TIME ZONES<br />
> 1,800<br />
FANTASTIC PRODUCTS<br />
FOR EVERYONE<br />
WE SPEAK<br />
16<br />
LANGUAGES<br />
> 1,200,000<br />
28<br />
BRANCHES AROUND THE WORLD<br />
FOUNDED IN<br />
2011<br />
IN BRNO / CZECH REPUBLIC<br />
ORDERS EACH YEAR<br />
> 8,000,000<br />
SHIPPED PRODUCTS EACH YEAR<br />
> 250,000<br />
TOTAL ACTIVE DISTRIBUTORS<br />
3
ESSENS Vision, mission<br />
and core values<br />
4<br />
VISION<br />
We want to change lives for the better.<br />
MISSION<br />
We offer an opportunity to positive-minded<br />
people who want to have a high quality life, be<br />
financially independent, develop on a personal<br />
level and have the same effect on the people<br />
around them.<br />
We bring premium quality products and<br />
services at affordable prices that will bring<br />
maximum benefit and joy to all customers.<br />
We also build awareness of network marketing<br />
as a fair and solid business model that, if used<br />
correctly, can turn into a lifelong love.<br />
EMOTIONS<br />
Emotion is the heart and driving force of our<br />
company. It constantly pushes us further<br />
with one goal, to be better.<br />
SUPPORT<br />
Not only the company, but also each<br />
member supporting other members and<br />
the whole network makes us a globally<br />
successful brand.<br />
UNIQUE<br />
We are unique. We do not compare<br />
ourselves to anyone, we focus only on our<br />
activities and we want to be trendsetters.<br />
DETAIL<br />
Focus on every single detail in everything<br />
that we do gives the results of our work a<br />
whole new dimension.<br />
SELF-FULFILMENT<br />
Fulfil your dreams.
ESSENS Club membership<br />
brings a number of advantages<br />
SHOP<br />
You get an exclusive opportunity to shop for<br />
standard and also premium products of high<br />
quality at the lowest possible prices and with an<br />
additional discount of up to 50%.<br />
OFFER<br />
products to people around you and<br />
earn a profit from purchase and<br />
retail prices and also commission.<br />
BUILD A TEAM<br />
Take full advantage of the Marketing plan, build<br />
a strong career that you will enjoy and treat<br />
yourself to time and financial independence.<br />
5
2013<br />
2011<br />
ESSENS was founded<br />
by Michal Kovář,<br />
Viliam Lalinský and<br />
Petr Vyoral.<br />
• BMW Incentive programme<br />
• New co-owner of ESSENS,<br />
Libor Prus<br />
2015<br />
150,000 orders<br />
2016<br />
Grand Opening<br />
NEW ESSENS<br />
Headquarters<br />
6
2018<br />
Chateau de Frontiere<br />
Border Chateau<br />
2020<br />
• ESSENS KICK OFF<br />
• 10 million perfumes sold<br />
• 9th Anniversary and first<br />
ESSENS LIVE STREAM<br />
2021<br />
• ESSENS KICK OFF 2021<br />
• ESSENS TV<br />
• 10th ANNIVERSARY<br />
2022<br />
• Czech Miss ESSENS<br />
• ESSENS KICK OFF 2022<br />
• Country events<br />
• 1.5 million registered<br />
distributors<br />
7
BEAUTY<br />
Unique<br />
2011 2012 2014 2015<br />
2016<br />
8
HEALTH<br />
HOME<br />
2017 2018 2020<br />
2021 <strong>2023</strong><br />
Hand and Foot<br />
Care<br />
ESSYNBIO<br />
9
Why register?<br />
▶ Free registration<br />
▶ Registration<br />
discounts on<br />
selected products<br />
▶ You will save up<br />
to 20%<br />
off catalogue prices on all products<br />
▶ CashBack 20%<br />
when turnover conditions are met<br />
▶ Total discount<br />
up to 40%<br />
▶ Free delivery<br />
when turnover conditions are met<br />
10
Registration is free<br />
Registration is completely free and there are no fees or obligations associated<br />
with it.<br />
Registration is easy<br />
You can now link your account with your Google, Apple or Facebook accounts.<br />
This allows you to log in faster and there is no need to remember your ID,<br />
PIN or password. This option is currently used by more than 15,000 members<br />
throughout ESSENS.<br />
Registration discounts<br />
Every new ESSENS Club member gets the opportunity to shop immediately<br />
after registration with selected products at discounted prices. This offer is<br />
always valid for a period of 30 days from the given registration, which may<br />
vary slightly during the month subject to stock availability.<br />
You will save<br />
ESSENS members get a 20% discount on all products from the catalogue<br />
price.<br />
CashBack<br />
If you order more than 50 points, we will pay out cashback the following<br />
month into your E-wallet, i.e. money back from your purchases. Cashback is<br />
20% of the value of the product.<br />
Free delivery<br />
Each country offers free delivery or various discounts on delivery fees. Feel<br />
free to check out current delivery conditions on our website.<br />
11
Why register<br />
▶ Change<br />
of lifestyle<br />
▶ Time and<br />
financial<br />
independence<br />
▶ You will meet<br />
new people<br />
▶ Travel around<br />
the world with us<br />
▶ Constant<br />
motivation<br />
to keep going<br />
and achieve more<br />
12
You will get an opportunity to<br />
completely change your life<br />
Registration can be the first step on the way to your financial independence.<br />
Time and financial independence<br />
With us, you can get extra income, and not just the profit from the purchase<br />
and retail price difference, but also commission thanks to the commission<br />
system. This is how the journey begins, achieving your dreams and gaining<br />
complete financial and time independence.<br />
You will meet new people<br />
As an ESSENS Club member, you become part of our big family, you get to<br />
know new people, people with a passion for cosmetics, food supplements and<br />
business. They can all help you to be an asset, an inspiration and a role model.<br />
Travel with us<br />
Every year, ESSENS holds two important motivational events. One of them is<br />
a luxury holiday in Turkey with an excursion to our business partners’ factories<br />
in Istanbul. To be able to participate, you can qualify just by reaching the 17%<br />
position.<br />
The second motivational event is an exclusive trip to the annual celebration<br />
of the Essens Anniversary, which always takes place in October. The weekend<br />
celebration is bursting with an exciting programme that escalates into a<br />
spectacular gala evening. Places are open to leaders from the 25% position.<br />
Last but not least, our travel portal makes travelling much easier when<br />
purchasing flight tickets and accommodation via essens.travel.<br />
13
Why do business with us?<br />
▶ Immediate access<br />
to a successful<br />
business model<br />
▶ Minimal investment<br />
▶ Zero risk<br />
▶ Constant support<br />
from sponsors and<br />
the company<br />
▶ Professional<br />
background<br />
▶ Training - system<br />
As distributors, you have certainly<br />
adopted all the necessary skills to<br />
successfully sell products. Working<br />
as an individual, rather than within<br />
a team, it is much more difficult to<br />
achieve higher monthly turnovers<br />
and commission positions. This is<br />
the moment when you should offer<br />
this fantastic business opportunity<br />
to everyone you know and meet.<br />
14
Immediate start<br />
You can start immediately, our business model is successful and is built on<br />
solid foundations. The proof is none other than the vast number of peoples<br />
lives we have changed across the continent.<br />
Minimal investment<br />
You don’t need anything other than your smartphone or computer to get<br />
started successfully.<br />
Zero risk<br />
There is zero risk with us. We don’t collect pointless registration fees, we do<br />
not force monthly turnovers. It’s up to you how much of your time you are<br />
willing to put into this business. For a successful start, we recommend only<br />
one thing to get to know our products very well. Both by personal experience<br />
and also by studying our professional materials.<br />
Constant support from Sponsors<br />
and the Company<br />
You are never alone in your business. You can always turn to your Sponsor or<br />
active Upline. If you ever feel lost feel free to contact our branch office directly<br />
and we will always be happy to help you.<br />
Professional background<br />
ESSENS introduces a number of leading experts in the field of development<br />
and the production of cosmetics and food supplements, known as the ESSENS<br />
Scientific Board. Our professional background also covers IT specialists, experts<br />
in the financial sphere, and, last but not least, video production, marketing<br />
and analysis.<br />
15
Why do business with us?<br />
▶ The possibility of<br />
being your own boss<br />
▶ Personal development<br />
and education<br />
▶ Hi-tech technology<br />
▶ <strong>Business</strong> with<br />
no limits<br />
▶ Car incentive<br />
programme<br />
16
You will be your own boss<br />
How much time you invest in your business is entirely up to you. Your sponsor<br />
and our company are here to support and help you.<br />
Personal development and education<br />
Do you want to be successful? Learn to understand what you are selling. Let<br />
it be the business or our products. Study through our platform ESSENS TV,<br />
visit our webinars and seminars, read product leaflets and attend all training<br />
events organised by your Upline or the company.<br />
Hi-tech technology<br />
ESSENS company through hi-tech tools (web and mobile application) creates<br />
its own business system for each of its members. You can easily monitor how<br />
you and your network are currently doing.<br />
<strong>Business</strong> with no limits<br />
Do you have foreign contacts? Build your network outside your home country,<br />
get an international reach and try to take advantage of the potential brought<br />
by countries that do not operate their own branch yet.<br />
Car incentive programme<br />
ESSENS offers its members not only premium products but also bonus<br />
benefits and above-standard conditions for working with your team. One<br />
of these benefits is the car incentive programme that is available for each<br />
ESSENS Club member starting from the 17% position of the Marketing Plan.<br />
Great care was taken when selecting car brands so that our business partners<br />
who decided to join ESSENS could represent the business in only high-quality<br />
cars, thus covering several categories of the car incentive programme.<br />
17
How to do it?<br />
You should divide all your efforts into 3 basic<br />
phases.<br />
Each phase will cover essential guidance and<br />
coaching that will prove crucial for your success.<br />
For this reason it is important you work through<br />
each phase in full.<br />
Phase 1<br />
• Registration and first order<br />
• Purchase of printed<br />
materials<br />
• Getting to know basic<br />
terminology<br />
• Company seminars<br />
• ESSENS TV<br />
18
Registration<br />
When registering, we recommend using the ID of an already registered member. This member<br />
should also be your advisor and mentor in the ESSENS world. If you do not have such a member<br />
one will be assigned to you during the following month. This person will be available to you<br />
at any time, if you need it. In case you do not make any point order within 1 month of your<br />
registration, this registration will expire.<br />
First order<br />
The first order is very important. We have an attractive registration discount offer for new<br />
members. These discounts are activated for a whole month from the first day of registration<br />
and you can return to them repeatedly within a given time frame. When ordering over 50<br />
points, you are entitled, on top of other benefits, to Cashback, i.e. money back, which we will<br />
pay you to your E-wallet in the following month. Free delivery option is available from the first<br />
order upon fulfilment of the point turnover.<br />
Printed materials<br />
A clear display of product lines including basic relevant information can be found in our<br />
catalogues, represented as Beauty, Health and Home. There are two special editions – Decorative<br />
cosmetics and Keto catalogues. You can also browse through our catalogues on our websites.<br />
Another useful guide is the Pricelist with a summary of the catalogue and member prices as<br />
well as cashback.<br />
Get to know and learn basic terminology<br />
Do you know what NWM, Cashback or E-wallet are? Who is the Sponsor, the Leader and what<br />
is the web tab “My Office” for? Contact your Sponsor to explain everything to you, or feel free to<br />
contact your active Upline or the ESSENS branch directly. We are always here for you. A good<br />
understanding of the NWM terminology will make your business more understandable and<br />
you will be more successful.<br />
Company seminars<br />
Actively attend company seminars, follow company webinars and events that will always<br />
inspire you, motivate and bring benefits. Among those key seminars, where no active ESSENS<br />
Club member should be missing, is the annual ESSENS Kick OFF event held at the beginning<br />
of each year.<br />
ESSENS TV<br />
Follow the regular monthly ESSENS News on the essenstv.com, where you log in with the<br />
same credentials as for the ESSENS website. You will also get access to many videos, interviews<br />
and product videos, success Stories and memories from company events. And for those who<br />
are really serious about ESSENS, they can visit the section with exclusive content.<br />
19
Phase 2<br />
• Selection of products and<br />
getting to know them well<br />
• Learning the basics of<br />
sales skills<br />
• Selling products in your<br />
closest circle<br />
• Evaluation of first<br />
experiences<br />
20
Selection of products and getting to know them<br />
Become your first customer and don’t forget that the best selling point is one’s own<br />
experience. Take advantage of registration discounts and bargain super-packs and see<br />
how well ESSENS products work.<br />
Keep in mind that we are confident enough in the quality of our products that we can<br />
afford to offer 30 and 90 day warranty.<br />
Learn the basic sales skills<br />
Once you get to know the excellent quality of our products and know the wide spectrum<br />
of products that we offer, it’s a good time to use this experience to get an interesting<br />
sideline income. As your first customers, your family and your friends will prove to be the<br />
best. Do not hesitate, approach them and test your business skills on them. If there are<br />
any slight mistakes, for sure those people will be kind to forgive. Those mistakes will help<br />
you to improve your skills and apply them next time.<br />
Selling products in your closest circle<br />
Show the products or product catalogues to your family or friends, talk about the products,<br />
let them try our perfumes and experience how easy it is to sell your first perfume. If you<br />
always carry our perfume Sample Kit with you, you can get new customers easily, quickly<br />
and at any time. Keep in mind, that everybody uses products of daily use, be it soap,<br />
shampoo, shower gel or toothpaste. All these products are part of our portfolio and by<br />
selling them you can earn a solid extra income each month.<br />
Evaluation of first experiences<br />
Discuss all rejections and failures with your active sponsor, learn from them if necessary,<br />
contact these contacts again after a while. Don’t forget that regular contact with your<br />
customers is very important. This regular contact should be always friendly, assuring the<br />
customers’ satisfaction with our products and the service that we provide (delivery on<br />
time, product updates and exciting news).<br />
Monitor your results<br />
Track how well you’re doing. The “My Office” web tab on your computer, or a smart<br />
overview in the myESSENS mobile application. You can find the current status of your<br />
business here at a given time as well as the subsequent goal where you are heading. You<br />
will see the number of your personal points, entitlement to cashback or your E-wallet<br />
worth. You can use the money in the E-wallet as a discount for your next purchases up to<br />
90% of the order value.<br />
21
Phase 3<br />
• Create a Name list<br />
• Full understanding of the<br />
Marketing Plan<br />
• Approaching your first<br />
contacts<br />
• Duplication<br />
22<br />
Create a Name List<br />
Create a name list of potential customers. Focus on your loved ones, friends, family and<br />
colleagues who are interested in perfumes, cosmetics and a generally healthy lifestyle.<br />
Take advantage of your contacts through social media. Remember that the registration<br />
(recruitment) of new members who will resell ESSENS products will allow you to maximise<br />
the potential of the ESSENS Marketing Plan. Approach all people from your Name List<br />
and keep a record of the meetings. Offer cooperation to everyone, otherwise someone<br />
else will and you will regret it later.
Get to know the ESSENS Marketing Plan system<br />
The ESSENS Marketing Plan consists of 4 plans with monthly and annual qualification<br />
periods. Don’t underestimate its power because it is the foundation of your business. The<br />
marketing plan is simple, balanced, fair and based on a points system that is stated for<br />
each product. If anything from the marketing plan is unclear to you, contact your sponsor<br />
or active upline to help you with a better understanding.<br />
Reach out to your first contacts<br />
You have already tested your business talent in your first contacts. It’s great to sell<br />
products and benefit from their sales. However, it is much more beneficial to offer them<br />
real business potential by building a solid network.<br />
Register correctly<br />
All your personal contacts should be registered as your direct line, we do not recommend<br />
registering them in depth. For more depth in your network, it is best to promote goaloriented<br />
members and help them achieve their goals. But never stop building your direct<br />
line.<br />
Train and motivate your team<br />
If you take care of your team regularly, support them and help them by answering many<br />
questions, your business will be more successful. Be in regular contact with your team,<br />
keep them updated about special offers and current information from the company.<br />
Create your own webinars for them, zoom meetings and attend all company events with<br />
them.<br />
Monitor your results<br />
A smart overview in the mobile application and on the website shows you the current<br />
status of your business, a number of personal and group points, entitlement and value of<br />
cashback, the current position you achieved, and the commission amount in the E-wallet.<br />
You can use the money in your E-wallet as a discount on your next purchase and if you<br />
meet the conditions, you can have your commission paid into your bank account. Also,<br />
track achievements in your structure and use those figures as a positive motivation for<br />
your members throughout your downline.<br />
Duplicate<br />
Learn from successful ESSENS members, copy established skills and don’t be afraid to<br />
ask your sponsor anything at any time. Keep in mind that duplication of the best is the<br />
most effective thing you can do for your success.<br />
23
Pillars of success<br />
▶ Everything was already invented<br />
▶ Setting a specific goal for a specific time<br />
▶ Work system and regularity<br />
▶ Self-education<br />
▶ Regular contact with your<br />
active Sponsor<br />
▶ Regular contact with the company<br />
24
25
Sales margin<br />
Purchase for members’ price and sell for retail price!<br />
Only 50 personal points in the current month to reach for cashback<br />
(money back to your e-wallet).<br />
RECOMMENDED RETAIL PRICE:<br />
£23.70<br />
MEMBERS’ PRICE:<br />
£19<br />
YOUR PROFIT:<br />
£4.70<br />
CASHBACK:<br />
£3.20<br />
RECOMMENDED RETAIL PRICE:<br />
£35.10<br />
MEMBERS’ PRICE:<br />
£28.10<br />
YOUR PROFIT:<br />
£7<br />
CASHBACK:<br />
£4.70<br />
RECOMMENDED RETAIL PRICE:<br />
£20.90<br />
MEMBERS’ PRICE:<br />
£16.70<br />
YOUR PROFIT:<br />
£4.20<br />
CASHBACK:<br />
£2.80<br />
26
Our tip for a perfect start<br />
• Quick and easy free registration<br />
• In addition you get for free:<br />
• Unique membership number and access<br />
to members’ prices<br />
• Access to the ESSENS Travel portal<br />
• Option to use the myESSENS mobile App<br />
• Your own <strong>online</strong> store myESHOP<br />
• Access to educational materials (videos, articles, etc.)<br />
ESSENS IS A BUSINESS WITH GREAT FREEDOM AND WILL<br />
BRING YOU PLENTY OF OPTIONS TO SUCCEED<br />
However, good knowledge of products is always the basis<br />
of success.<br />
Whether you want to sell products or build a team, the best way to get started<br />
is to take advantage of registration discounts, advantageous packages and<br />
super-packs. Meet our products and be a step ahead.<br />
27
Work with our perfume Sample Kit<br />
Thanks to our perfume Sample Kit, you can easily reach satisfied customers who will<br />
keep looking forward to your next scented visit. If you carry your Sample Kit with you at<br />
all times, you can get new customers easily, quickly and anywhere.<br />
Don’t be afraid to lend your customers the Sample Kit for a couple of days, you might<br />
be surprised that it might bring your big purchase order from them.<br />
• 1 Starter Kit: max. 2 days / customer = 2 perfumes<br />
• 2 perfumes in 2 days = 30 perfumes in 30 days<br />
• 30 x £4.70 = £141 retail margin at members prices + £96<br />
cashback + commission<br />
THE TOTAL PROFIT IS A MINIMUM OF £237.<br />
YOU WILL GET MORE COMMISSION<br />
ACCORDING TO YOUR ACHIEVED POSITION!<br />
28
29
MARKETING<br />
PLAN<br />
30
ESSENS Marketing plan is based on 4 plans<br />
with monthly and annual qualification periods<br />
The ESSENS Marketing plan is based on 4 plans with monthly and annual<br />
qualification periods<br />
I. Plan – paid out monthly, 28% from the turnover of your structure<br />
II. Plan – paid out monthly, 5% from ESSENS global turnover<br />
III. Plan – paid out annually, 1% from ESSENS global turnover<br />
IV. Plan – paid out monthly, 6% from the turnover of your structure<br />
DON’T UNDERESTIMATE THE POWER OF THE 1ST<br />
MARKETING PLAN AS IT IS THE FOUNDATION OF YOUR<br />
BUSINESS. IT IS A FACT THAT A LOT OF MEMBERS<br />
RECEIVE THOUSANDS OF POUNDS PER MONTH, JUST<br />
FROM THIS PLAN ALONE<br />
7 points 11 points<br />
10 points 18 points 12 points<br />
31
Commission for your turnover<br />
The marketing plan is simple, balanced, fair and based on specific points value for<br />
each product.<br />
• ESSENS Marketing plan is simple and is calculated from point turnover<br />
• Each of the ESSENS products has an exact point value<br />
32
MONEY<br />
S<br />
T<br />
A<br />
B<br />
ILITY<br />
The Marketing Plan is designed so that width<br />
brings money and depth brings stability.<br />
Always remember this rule when building your<br />
ESSENS business to ensure you use the Marketing<br />
Plan to its full potential.<br />
Two examples to demonstrate this:<br />
1. A team with small width, where almost 80% is coming from just one line:<br />
Personal points Group points Position Commission<br />
115.50 p 8 ,636.50 p 20 % £287.65<br />
2. A team with good width and a well-designed structure:<br />
Personal points Group points Position Commission<br />
247 p 7,154 p 20 % £1,173.33<br />
ALL OF YOUR PERSONAL CONTACTS SHOULD BE REGISTERED AS<br />
YOUR FIRST LINE, YOU SHOULD NOT REGISTER THEM UNDER OTHER<br />
MEMBERS. TO BUILD WITH DEPTH MEANS YOU MUST SUPPORT<br />
YOUR MOST AMBITIOUS MEMBERS AND HELP THEM TO ACHIEVE<br />
THEIR GOALS. NEVER STOP BUILDING YOUR FIRST LINE.<br />
33
1 st plan<br />
Allocated up to 28% from the turnover of your structure<br />
All points from your personal orders and from the orders of your whole<br />
team are collected from the first day of the month, until the last.<br />
Depending on your total points, you will reach a respective position.<br />
Your commissions can be collected in your E-wallet. You can decide<br />
whether to transfer them to a bank account or use them as a discount for<br />
future purchases.<br />
Commissions will be paid up until the 20th day of the following month.<br />
+<br />
1 st key position<br />
17<br />
12<br />
4,000 points<br />
9<br />
2,400 points<br />
6<br />
1,200 points<br />
3<br />
400 points<br />
100 points<br />
34
+<br />
28 % Silver Manager<br />
2 nd key position<br />
25<br />
15,000 points<br />
20<br />
6,000 points<br />
10,000 points<br />
A MINIMUM OF 20 PERSONAL<br />
POINTS IN A GIVEN MONTH<br />
ARE REQUIRED TO QUALIFY<br />
FOR THE COMMISSION FROM<br />
THE 1ST PLAN.<br />
Average monthly commission<br />
on different positions<br />
28 % = £2,500<br />
25 % = £1,000<br />
20 % = £750<br />
17 % = £500<br />
12 % = £250<br />
9 % = £120<br />
6 % = £50<br />
3 % = £10<br />
35
1 st Plan - HOW DOES IT WORK?<br />
Have you decided to build a team? CONGRATULATIONS!<br />
Thanks to this decision, you will be able to enjoy all the benefits of the marketing plan, you will<br />
achieve higher positions faster and make your business more stable.<br />
In addition, this step will be the start of your journey in achieving your dreams, gaining financial<br />
and time independence and a permanent income.<br />
Remember that it is important to help your team members achieve their goals. Their success is<br />
also your success, which you will recognise on your group point turnover.<br />
Reaching higher positions means:<br />
WHO BUYS, GETS<br />
higher discounts on own purchases (buys at the membership price,<br />
can get cashback and take advantage of loyalty promo deals).<br />
WHO SELLS, GAINS<br />
higher revenues from product sales (margin up to 50% includes<br />
profits from sales, cashback and commissions).<br />
WHO BUILDS THE TEAM, RECEIVES<br />
bigger % difference between you and your lines, i.e. higher<br />
commissions.<br />
36<br />
THE ESSENS OPPORTUNITY IS SUITABLE FOR EVERYONE.<br />
EITHER YOU WANT TO BUY, SELL OR BUILD A TEAM. YOU ARE<br />
DEFINITELY IN THE RIGHT PLACE.
Help your members to become successful<br />
and you will also become more successful.<br />
Your first goal should be to reach the 1 st key position, which is 17%.<br />
Register 10 to 15 first lines and support them to reach their goals in selling and building their<br />
own teams.<br />
In the 17% position, you should already be expecting an average monthly commission of £500.<br />
Difference<br />
17 % - 12 % = 5 %<br />
5 % x 2,400 p =<br />
£120<br />
2,400 points<br />
12 %<br />
A<br />
B<br />
Difference<br />
17 % - 9 % = 8 %<br />
8 % x 1,200 p =<br />
£96<br />
Total profit<br />
A + B + C + D + E =<br />
£291<br />
E<br />
Group points: 4,200 p<br />
Personal points: 100 p<br />
17 %<br />
£17<br />
1,200 points<br />
9 %<br />
C<br />
Difference<br />
17 % - 6 % = 11 %<br />
11 % x 400 p =<br />
£44<br />
Difference<br />
17 % - 3 % = 14 %<br />
14 % x 100 p =<br />
£14<br />
100 points<br />
3 %<br />
D<br />
400 points<br />
6 %<br />
28 % = 15,000 p<br />
25 % = 10,000 p<br />
20 % = 6,000 p<br />
17 % = 4,000 p<br />
12 % = 2,400 p<br />
9 % = 1,200 p<br />
6 % = 400 p<br />
3 % = 100 p<br />
37
Don’t let the 1st key position of 17% slip through your fingers<br />
Join us on a dream trip and enjoy the luxury of a 5* hotel with ultra all inclusive. Fy with<br />
us on a private charter flight to Istanbul and enjoy an excursion to the factories of our<br />
business partners. The seven-day trip usually takes place during May and to be able<br />
to qualify you need to reach specified conditions in at least three of the five qualifying<br />
months and then keep the qualification conditions until the departure.<br />
Did you reach the 17% position at least<br />
2 times in a row with a minimum<br />
commission £600 ?<br />
Submit your request to get a Vauxhall<br />
Corsa car. You will get this reliable<br />
car from us to drive without any<br />
administrative complications, no need<br />
to prove your income or any further<br />
down payment.<br />
38
Don’t let the 2nd key position of 25% slip through your fingers<br />
Experience the Anniversary, an exclusive three-day birthday celebration that takes<br />
place every year in October in the most interesting world capitals. Enjoy the luxury<br />
with us and a stunning gala evening that you will keep in your heart forever.<br />
Did you reach the 25% position at<br />
least 2 times in a row with a minimum<br />
commission £1,000 ?<br />
Submit your request to get a BMW car<br />
320D XDrive M Sport Touring which<br />
brings an unmistakable combination<br />
of dynamics, elegance and practicality.<br />
Treat yourself to a driving experience<br />
without any worries with ESSENS<br />
operational leasing.<br />
39
2 nd Plan<br />
Allocated 5% from ESSENS turnover<br />
• For positions in the 2 nd Plan, building into the width works exactly the same as in the 1 st Plan.<br />
• When you reach a higher position, you always keep bonuses from lower positions (for example,<br />
Platinum Manager will also receive a bonus for the position of Gold Manager).<br />
• The following overview will help you get a basic understanding. For any further questions feel free<br />
to contact your Sponsor or active Upline.<br />
PERSONAL TURNOVER OF 100 POINTS<br />
IN A GIVEN MONTH IS REQUIRED TO<br />
RECEIVE COMMISSIONS FROM THE<br />
2ND PLAN.<br />
Gold Manager<br />
Platinum Manager<br />
10,000 p<br />
10,000 p<br />
40<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
4,000 p 4,000 p<br />
3 × 4 000 p. lines with national<br />
or international turnover share<br />
of 2% from ESSENS turnover (coefficient 1.0)<br />
+<br />
Each next qualifying line of 4,000 points<br />
receives an increase by a coefficient of 0.5<br />
10,000 p<br />
10,000 p<br />
10,000 p<br />
10,000 p<br />
3 × 10 000 p. lines with national<br />
or international turnover<br />
share of 1% from ESSENS turnover<br />
(coefficient 1.0)<br />
+<br />
Each next qualifying line of 10,000 points<br />
receives an increase by a coefficient of 0.5
Platinum Executive Manager<br />
50,000 p<br />
Platinum International Manager<br />
50,000 p<br />
10,000 p<br />
50,000 p<br />
10,000 p<br />
50,000 p 50,000 p<br />
50,000 p<br />
10,000 p<br />
10,000 p<br />
10,000 p<br />
10,000 p<br />
3 × 10 000 p. lines with international turnover<br />
share of 1% from ESSENS turnover<br />
(coefficient 1.0)<br />
+<br />
Each next qualifying line of 10,000 points<br />
receives an increase by a coefficient of 0.5<br />
3 × 50 000 p. lines with national<br />
or international turnover<br />
share of 1% from ESSENS turnover<br />
(coefficient 1.0)<br />
+<br />
Each next qualifying line of 50,000 points<br />
receives an increase by a coefficient of 0.5<br />
NOW YOU KNOW HOW THE 2ND PLAN WORKS. JUST CONTINUE<br />
TO REGULARLY SUPPORT YOUR TEAM AND YOU WILL REACH THE<br />
HIGHEST POSITIONS OF THE MARKETING PLAN.<br />
41
2 nd Plan<br />
CONGRATULATIONS! You are a successful leader and team player!<br />
Help others achieve their goals and dreams and become even more successful!<br />
Once you reach the 1 st or 2 nd key position of the 1st Plan, you already know how<br />
everything works and are able to support your team members to achieve the same<br />
goals for themselves.<br />
The 2 nd Plan rewards you for supporting our type of business in a truly unique way, by<br />
benefiting from the total turnover of ESSENS!<br />
SUPPORT AT LEAST 3 OF YOUR DOWNLINES TO REACH 17%<br />
POSITION AND YOU WILL BECOME A GOLD MANAGER!<br />
Gold Manager<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
3 × 4,000 p. lines with national<br />
or international turnover share of 2%<br />
from ESSENS turnover (coefficient 1.0)<br />
+<br />
Each next qualifying line of 4,000 points<br />
receives an increase by a coefficient of 0.5<br />
Example: 2 % from 2,500,000 p = £50,000<br />
£50,000: 80 (total amount of coefficients)<br />
= £625<br />
42
Do you remember? WIDTH BRINGS MONEY!<br />
This rule also applies when reaching higher positions. The minimum requirement for Gold<br />
Manager is to build three 17% lines. In this case, the coefficient for the share of global turnover is<br />
equal to 1.<br />
Each new 17% position line will increase your coefficient by 0.5. See how this<br />
may affect your commissions:<br />
Example with four 17% lines<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
4 x 17 % => coefficient 1.5<br />
1.5 x £625= £937.50<br />
+ 50% bonus for Gold Manager<br />
for just one 17% extra line!<br />
4,000 p<br />
Example with eight 17% lines<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
8 x 17 % => coefficient 3.5<br />
3.5 x £625 = £2,187.50<br />
4,000 p<br />
+ 250% bonus for Gold Manager<br />
for five 17% extra lines!<br />
4,000 p<br />
4,000 p<br />
4,000 p<br />
43
3 rd Plan<br />
Allocated 1% from ESSENS turnover<br />
• If you follow our recommendations, you will build a stable team and be rewarded also<br />
with the 3 rd Plan.<br />
• The annual bonus is paid by 31 st of January of the following year.<br />
• To receive commissions from the 3 rd Plan, a personal turnover of 100 points is required in<br />
each calendar year month of the respective calendar year.<br />
Double Platinum Manager<br />
Double Gold Manager<br />
9 × per calendar year retain the status<br />
of Gold Manager<br />
share of 1 % from ESSENS turnover for<br />
the calendar year (coefficient 1.0)<br />
9 × per calendar year retain the status<br />
of Platinum Manager<br />
share of 1 % from ESSENS turnover for<br />
the calendar year (coefficient 2.0)<br />
44
Double Platinum<br />
Executive Manager<br />
Double Platinum<br />
International Manager<br />
9 × per calendar year retain the status of<br />
Platinum International Manager<br />
share of 1 % from ESSENS turnover for<br />
the calendar year (coefficient 2.0)<br />
9 × per calendar year retain the status<br />
of Platinum Executive Manager<br />
share of 1 % from ESSENS turnover for<br />
the calendar year (coefficient 3.0)<br />
RETAIN CONSTANT RESULTS<br />
THROUGHOUT THE WHOLE YEAR AND<br />
GET EXCLUSIVE REWARDS WHICH WILL<br />
BE ANNOUNCED DURING THE AWARD<br />
CEREMONY AT THE ESSENS KICK OFF.<br />
45
4 th Plan<br />
Allocated up to 6% from the turnover of your downlines<br />
• The 4 th Plan rewards you for building structure in depth and supporting your members to achieve<br />
Silver Manager positions and above.<br />
• A personal turnover of 100 points in a given month is required to receive commissions from the<br />
4 th Plan.<br />
• Double Silver Manager will receive 2% from the turnover of their two downlines that will reach the<br />
position of Silver Manager, down to the next Double Silver Manager of Gold Manager and higher.<br />
Double Silver Manager<br />
Silver Manager<br />
46<br />
2%<br />
Double Silver Manager<br />
or<br />
Gold Manager and higher
Gold Manager receives 2% from the turnover of their Silver Manager lines down to the<br />
next Double Silver Manager or Gold Manager and higher.<br />
On top of this, 1% is paid out from the turnover of that Double Silver Manager or Gold<br />
Manager and higher down to the next Double Silver Manager or Gold Manager and<br />
higher.<br />
Gold Manager and higher<br />
Silver Manager<br />
2%<br />
Double Silver Manager<br />
or<br />
Gold Manager and higher<br />
1%<br />
Double Silver Manager<br />
or<br />
Gold Manager and higher<br />
47
Diamond Manager<br />
An additional 3% of your structure‘s turnover is allocated<br />
• Achieving this position is a real proof of excellent leadership and ability to build strong teams in<br />
both depth and width.<br />
• The Diamond Manager receives 1% of the turnover of their entire structure if at least 5 lines are<br />
built, that reach at least 15,000 points (Silver Manager).<br />
• 1 % is calculated not only from qualified lines, but from the turnover of the entire structure.<br />
• If another Diamond Manager qualifies anywhere in depth, the turnover of this structure is not<br />
included in the commission calculation.<br />
Double Diamond Manager<br />
Diamond Manager<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
48<br />
15,000 p<br />
15,000 p<br />
5 x 15,000 p with national or<br />
international turnover<br />
1 % from the turnover of the<br />
structure<br />
10 x 15,000 p with national or<br />
international turnover<br />
2 % from the turnover of the<br />
structure
ROLLS-ROYCE WRAITH<br />
Triple Diamond Manager<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15,000 p<br />
15 x 15,000 p with national or<br />
international turnover<br />
3 % from the turnover of the<br />
structure<br />
Exclusive car incentive programme for the most successful!<br />
A luxurious Rolls-Royce Wraith of the highest quality, reflecting social status and<br />
lifestyle.<br />
Diamond Manager leaders with a minimum monthly turnover of its structure of 1,000,000<br />
points, for at least two consecutive months, have a unique opportunity to qualify for exclusive<br />
car incentive programmes and get a brand new Rolls-Royce Wraith.<br />
THE JOURNEY TO THIS LUXURY CAR HAS NEVER BEEN<br />
EASIER.<br />
49
ESSENS and new hi-tech technologies<br />
ESSENS Travel<br />
Travel portal for purchasing flights<br />
and accommodation. You will also<br />
receive points for each purchase.<br />
Travel cheaper!<br />
myESSENS App<br />
Free mobile App will make your<br />
shopping and work with your team<br />
easier.<br />
50
myESHOP<br />
Your own e- shop for your own<br />
customers. Let all troubles with<br />
delivery, storage and invoicing be<br />
handled by your country branch<br />
office.<br />
ESSENS TV<br />
The video platform essenstv.com<br />
offers regular monthly updates<br />
through ESSENS News, interviews<br />
and product videos, success stories<br />
and captures memories from<br />
company events. Premium section<br />
with exclusive content is also available.<br />
51
Basic terminology<br />
▶<br />
▶<br />
▶<br />
▶<br />
▶<br />
CashBack<br />
It is a special form of reward when purchasing products through the ESSENS E-shop. The<br />
Cashback value is visible above every product in the E-shop and is always paid to your<br />
e-wallet no later than the first working day of the following month. You will be entitled to<br />
the Cashback only if the cumulative value of your orders reach a minimum of 50 points in<br />
a given month. You can monitor your Cashback value and entitlement easily during the<br />
month.<br />
E-wallet<br />
It is a virtual wallet that every ESSENS member automatically has after registration. It is<br />
divided into two parts, Commission and Cashback, and it was designed to withdraw your<br />
commissions to your bank account (this is not possible in the Cashback section) or applying<br />
discounts when purchasing products. You can regularly check your E-wallets value in your<br />
“My Office” section.<br />
ESSENS Premium Pass<br />
At the beginning of each year, it serves as a ticket to the main Kick OFF event for that year.<br />
After Kick OFF is finished, you can still purchase this Pass and it will give you access to the<br />
premium section offering many videos and trainings via ESSENS TV.<br />
In addition, it allows you to participate in special marketing promos that are planned for<br />
every month and during which you can get double Cashback on selected products. If you<br />
do not attend Kick OFF, the Double Cashback promo will be available to you as of the 1st of<br />
July in a given year.<br />
Points<br />
All standard ESSENS products have a point value. The point value is used primarily<br />
to calculate commissions in the marketing plan. But not only that. The amount of<br />
personal points determines whether you will be paid Cashback in the following<br />
month, or the point value of your order will qualify you for discount shipping fees.<br />
Sponsor<br />
The person who introduced you to this business.<br />
52
▶<br />
▶<br />
▶<br />
▶<br />
Leader<br />
An active sponsor who dedicates themselves to the ESSENS project, earns money and<br />
actively supports their structure.<br />
Member<br />
A person registered with ESSENS.<br />
KICK OFF<br />
This is the most important training event organised each year by the company. It is always<br />
held at the beginning of the year (www.essenkickoff.com).<br />
Anniversary<br />
It is a luxurious celebration of our company’s Anniversary, which we celebrate with our most<br />
successful leaders every year. Anyone can qualify and all costs are fully covered by us. Maybe<br />
we’ll celebrate the next Anniversary with you (www.essensanniversary.com).<br />
53
Frequently asked questions (FAQ)<br />
▶<br />
How to become an ESSENS member?<br />
The best way is to contact a member of our company who already knows and sells ESSENS<br />
products. This is the best way to become successful because this person can help you in<br />
the beginning and be a mentor on your journey to your success.<br />
If you do not know any member, you can register on our website and we will assign you<br />
a sponsor.<br />
▶<br />
▶<br />
▶<br />
▶<br />
What is the ESSENS business all about?<br />
ESSENS offers a large assortment of products that cover health, beauty and lifestyle. You will<br />
not find our products in regular shops or retail chains, but through trained, qualified and<br />
passionate members. Retail margins do not go to retail chains or shops, but our members.<br />
Does ESSENS business have any risks?<br />
Doing business in ESSENS requires virtually no entry costs and is therefore completely<br />
risk-free. There are no conditions or obligations associated with registration.<br />
How much time should I spend on this business?<br />
This is entirely up to you and how successful you want to be. Of course, the more time you<br />
spend with this business, the bigger success you should achieve.<br />
Why choose ESSENS?<br />
This brochure should give you the answer, but we will still try to summarise it in a few<br />
points. We offer a large number of quality products and a balanced and fair marketing<br />
plan. We operate in 28 countries around the world. We are not a corporation and thus we<br />
are closer to our members. And we could find many, many more reasons.<br />
54
▶<br />
▶<br />
How to start and how to keep on improving?<br />
Your main mentor and trainer should be your Sponsor, i.e. the person who registered you or is<br />
assigned to you. Your Sponsor should help you start your business in the beginning and help<br />
you with the first steps. And then, of course, there is us, the company.<br />
Never hesitate to write or call us at any time, the people at our branches are happy to help<br />
you with anything you would need. We also have a large number of different support training<br />
materials available immediately after registration.<br />
How can I make money?<br />
Here are several ways to earn money at ESSENS. First, by selling products at catalogue prices,<br />
thereby obtaining a margin of min. worth 20% and thus an immediate profit. Another option<br />
is to register other members and get the full range of benefits of our marketing plan.<br />
55
www.essensworld.com