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2016 BOAR Ride Video Ride Unrivalled

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RIDE UNRIVALLED! ‚<br />

Into the sunset: Custom Chrome Europe goes Wild West!<br />

Custom Chrome europe proudly presents a marCus arnoldy production the Bolt on and ride Movie <strong>2016</strong><br />

starring ivano segato and ruBy shoCk and Custom Chrome europe team<br />

www.custoM-chroMe-europe.coM<br />

CUSTOM CHROME EUROPE<br />

PRESS RELEASE – PUBLICATION FREE OF CHARGE<br />

Custom Chrome Europe GmbH<br />

Carl-von-Ossietzky-Strasse 8<br />

D-55459 Grolsheim<br />

Phone: +49 (0) 6721 - 4 007 - 0<br />

Fax: +49 (0) 6721 - 4 007 - 100<br />

e-mail: info@customchrome.de<br />

www.custom-chrome-europe.com<br />

CCE SPECIAL FEATURE <strong>2016</strong><br />

The cool Story behind CCE‘s Wild West <strong>2016</strong> Music <strong>Video</strong>!


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

With blazin‘ guns and smokin‘ exhausts: Filming Custom Chrome Europe‘s new music-video took place in Pullman City/Harz-Mountains/Germany.


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Lonely streets, wind blows dust through deserted side alleys,<br />

lanterns rattle in the wind – Carson City in August<br />

1886? A deep rumble is rolling along, but it ain‘t a thunderstorm,<br />

approaching with the long expected and needed<br />

rain to Nevada‘s deserted landscape, relieving the gold<br />

diggers from thirst and draught. The rumble comes quick.<br />

The Sheriff looks out of the office window, four strangers<br />

come into town. Relaxed and cool, he rolls the drum of his<br />

Colt Sixshooter, checking the weapon. Will there be trouble<br />

in town today? His eyes meet the clock: 5 to 12 – High<br />

Noon. A drop of oil to the drum, turns smoothly as silk. The<br />

barrel is polished – and the last „troublemakers“ left the<br />

town lying on their back. Only up to Boot Hill ...<br />

J J J<br />

„Two basic ideas formed the concept of the <strong>2016</strong> videoclip“,<br />

explains „Boss Man“ Andreas Scholz, who also envisioned<br />

the basic plot for the music clip, „first we wanted<br />

a „new start“, which means a completely stand-alone<br />

new story that would have nothing in common with the<br />

2014/2015 videos which were succeeding stories, but we<br />

also wanted to give the Italian Sales Representative Ivano<br />

Segato the leading role, since Italy is an important market<br />

for CCE. This is also a reason why we opted for a parody<br />

of the typical Spaghetti-Western.“<br />

J J J<br />

Pullman City near Hasselfelde in the eastern Harz Mountains<br />

was found perfect to film „on location“ – and a themed<br />

Western town that is open to bike riders, too: Every June,<br />

The scenic Western Town offered everything the<br />

team needed for cool shots!<br />

Better, cooler, funnier – and even crazier<br />

than last year: The 3rd music video<br />

of Custom Chrome Europe will set new<br />

standards for „Custom-Promotion“. Following<br />

„Sexy Thing“ (2014) and „This<br />

Is!“ (2015), „<strong>Ride</strong> <strong>Unrivalled</strong>“ continues<br />

the series of short CCE-clips, which<br />

promote „Customizing“ in general. The<br />

„message“: Customizing is adventure,<br />

individual as every rider – and great fun!<br />

We don‘t give away the plot – as you<br />

may want to see the video yourself, but<br />

the „scene shots“ of CCE certainly raise<br />

curiosity: Custom Chrome Europe goes<br />

Wild West!


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Early shift: The „Ruby Shock“ scenes had to be filmed under severe time stress – the Bar would open to the public at 10:00 a.m.


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TOP: Introducing „the Stranger“! Fog and light support the first appearance of Ivano Segato into the Saloon.<br />

Driving through the entrance doorof a different room – actually the Concert Hall of the eventsite – because<br />

bigger than the entrance door of the Saloon (BOTTOM RIGHT) where the actual music scenes were filmed.<br />

the world´s biggest Boss Hoss V-8 bike meeting takes<br />

place here, and the owner of the Theme-Park owns also<br />

the first-ever homologated Boss Hoss of Germany. Several<br />

other Biker-events lure 2-wheeled visitors to the scenic<br />

location above Hasselfelde. The challenge: Filming would<br />

take place during the week but with the town opened to visitors<br />

from 10 am to 10 pm. Visitors, horses, wagons, even<br />

longhorns and bisons would be herded through town while<br />

filming – just to add to the already existing problems, on<br />

„Blacksmith Scene“ day a real Blacksmith was working on<br />

the horses to change horseshoes! How the horses would<br />

react to 4-stroke Harley-sound from open pipes while hot<br />

irons are pushed onto their hoofs was not tested – nobody<br />

wanted even to try...<br />

J J J<br />

The really „hot“ action scenes had to be filmed outside<br />

the regular opening times. Getting up early, masking and<br />

going to bed late became routine. Fortunately, the weather<br />

played along which is not always the case in the Harz<br />

Mountains: Even the obligatory „<strong>Ride</strong> into Sunset“ found a<br />

TOP: Details! Many thoughts went into how to throw<br />

the catalog to thae correct page. In the end, it turned<br />

out simple! And the Boeker Knife hit the right part!<br />

nearby location and thanks to the sun for the long-lasting<br />

setting on that particular evening! Nobody would believe<br />

how often the take was repeated in just 20 minutes!<br />

J J J<br />

The „indoor-scenes“ with party and celebration were filmed<br />

between 11 pm and 3 am which is always a good<br />

time to party, but re-creating „the spirit“, this time with Ruby<br />

Shock at 7 to 10 am the same morning became somewhat<br />

challenging, to say the least. Three hours of sleep after a<br />

long day of filming wasn‘t easy going, but it‘s not visible.


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Riding the wide plains of... Saxony-Anhalt! Just before sunset, the team does practice and daylight „dry-runs“.


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Can‘t stop the sunset: Last second instructions for<br />

the important Sunset <strong>Ride</strong> scene by Axel Scherer.<br />

Filming impressions at Pullmann City.<br />

The film-experienced CCE team is effective and routinely<br />

integrated the „newcomers“ of the cast: Henryk „Sledgehammer“<br />

Willms of HWC Cycles, well known for his „Zero<br />

Down Tube“ frames, was the closest to location CCE Dealer<br />

and not just „acted“ his „The Blacksmith“ role professionally:<br />

He has experience in professional forging – and his<br />

old bike shop is rumoured to have looked like an old-school<br />

forgery. The part of the „Hole in the Piston“ gang was performed<br />

by Andreas „Boss Man“ Scholz, Carsten „Sharpshooter“<br />

Behrens, Michael „Mad Tech“ Felde and Helmut


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

A great number of different Locations offer „shooting“ opportunities for the <strong>2016</strong> „Bolt On and <strong>Ride</strong>“ Bikes. „Lily“ fits the scene perfectly!


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

„Gunslinger“ Sekowski of the CCE headquarter-team in<br />

Grolsheim/Germany. Barmaid Simone „Cat Chrome“ Messer<br />

usually is Assistant of the „Boss Man“, but can fall back<br />

on a long-time experience with a show-dance team. „Sheriff“<br />

Scherer usually whips the marketing-department onto<br />

the hard trail traversing the magazine Badlands ...<br />

J J J<br />

By pure chance, Ruby Shock, cult-band based in Stuttgart/<br />

Germany and already delivering a fitting song to the 2015<br />

„This Is“ clip, has completed a new album – including one<br />

song that fit the theme and idea of the video just perfect:<br />

„Morricone“ is a tribute song to Ennio Morricone, composer<br />

of so many tunes and film music of an uncountable<br />

number of „Spaghetti-Westerns“.<br />

J J J<br />

Nevertheless, the „stars“ of the clip are five <strong>2016</strong> „Bolt<br />

On and <strong>Ride</strong>“ bikes, „roughed up“ during the filming really<br />

hard. In the unavoidable breaks – let alone waiting for<br />

blacksmith to finish his hoof job – cover-, riding-, productand<br />

lifestyle scenes were filmed and photographed on the<br />

superb motorcycle roads of the eastern Harz mountains.<br />

Then with fitting helmets and proper clothes instead of the<br />

„Wild West Outfit“ when prowling Pullman City.<br />

J J J<br />

„Pony Express“, built by Harley-Factory Frankfurt, is based<br />

on a 2015 Electra Glide, equipped with Performance Machine<br />

wheels and brake rotors, a set of Rick´s hard cases<br />

plus tailend, BAHN engine covers, Danny Gray seat, Crusher<br />

exhaust system and Ness triple-trees.<br />

J J J<br />

Mainhattan‘s „Greatful Sled“ was given a major role – here<br />

not to be uncovered, but watch it – and is defined by Ritz<br />

triple-trees, TTS wheels, Metzeler white wall tires and<br />

black K-Tech controls. The BSL exhaust system added to<br />

the soundtrack at the filming, but will not be heard due to<br />

the Ruby Shock tune.<br />

J J J<br />

Christian Denstedt of „Maniac MechaniX“ created one of<br />

the most ambitious Custom Sportsters of the entire „Bolt<br />

On and <strong>Ride</strong>“ series ever: „Lily“ features complete set of<br />

EMD engine covers, changing the look of the motor com-


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

„The Stranger“ is in town! Ivano Segato grew up on motorcycles and covers the important Italian Market for Custom Chrome Europe.


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

The fastest gun in CCE‘s Marketing, Axel Scherer is acting Sheriff of Chrome Town and does not give an<br />

Inch. „Cat Chrome“ Simone Messer as Barmaid and „Sharpshooter“ Carsten Behrens knows how to handle<br />

a long-forked Chopper like Mainhattan‘s „Greatful Sled“, his own bikes have longer forks.<br />

pletely! Add K-Tech hand controls and brakes, Biltwell exhaust,<br />

Blechfee tailend, Öhlins shocks and the (swingarmmounted)<br />

Boeker knife, also used in the plot. Since „Lily“<br />

also was planned to score in the field of „Performance“, a<br />

Deltran Lithium Ionen Battery boosts the starting power.<br />

J J J<br />

High-Tech in the Wild West is delivered by the „Gunslinger“<br />

V-Rod of Austria‘s Cult Werk. Actually, the stock original is<br />

assembled at Harley-Davidson‘s Kansas City/Missouri assembly<br />

line – can you get any closer to the real old „Wild<br />

West“? A complete Cult Werk „Bodykit“, including Airbox-<br />

Cover (where other bikes have the gas tank ...), tailend,<br />

watercooler cover and all other small covers, is mounted<br />

– accompanied by RevTech design wheels and RST tripletrees.<br />

The BSL exhaust system blows away the dust not<br />

just in the streets of the Wild West town: A ThunderMax<br />

upgrade allows a few more „Ponies“ galloping inside the<br />

water-cooled V-Twin.<br />

J J J<br />

„The Stranger“ Ivano Segato is riding this years „<strong>BOAR</strong>-<br />

Softail“ along dusty roads: German authorized Harley-dealer<br />

Thunderbike created „Blue Bandit“ – another top-bike<br />

for Custom Chrome Europe, using Performance Machine<br />

design wheels, brake rotors and engine covers plus Biltwell<br />

risers. Triple-trees fork-legs and Magnaflow exhaust<br />

system are of Arlen Ness origin.<br />

J J J<br />

The „<strong>Ride</strong> <strong>Unrivalled</strong>“ music video clip is online since JUNE<br />

16th <strong>2016</strong> (High Noon, MEZ) at www.Custom-Chrome-<br />

Europe.com, YouTube and Facebook, “and we hope that<br />

the audience will have as much fun watching it as we had<br />

filming the clip“, states CCE Managing Director, Andreas<br />

Scholz, and can‘t hold back a grin: „The shooting was somewhat<br />

„edgy“ at the beginning, but in the end, it all came<br />

out round.“ When watching the clip, you‘ll know what he<br />

means: <strong>Ride</strong> <strong>Unrivalled</strong>!<br />

Text: HRF, Images: Motographer, Axel Scherer<br />

See „<strong>Ride</strong> <strong>Unrivalled</strong>“ on www.youtube/watch?vo98G<br />

NImS470feature=youtu.be


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RIDE<br />

The Team... ‚


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

...that makes a difference!<br />

And the „multitasking“ abilities of most team members to<br />

fullfil numerous functions – often at the same time – while<br />

being flexible enough to improvise to „given“ and often<br />

not to be influenced situatons. Believe it or not, absent<br />

in the group picture are only the make-up artist and<br />

„blacksmith“ Henryk „Sledgehammer“ Willms of HWC<br />

Cycles. 14 people were involved in the creation of script,<br />

building the neccessary parts and (a miserably sick and<br />

feverish!) Marcus „Kalle“ Arnoldy, who nevertheless<br />

filmed for 3 days and nights, checking that all necessary<br />

material would be available.


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE<br />

Hole in the Piston Gang<br />


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...rides into Town!<br />

Of course, we don‘t give „the Plot“ away in this feature,<br />

but the „Hole in the Piston“ Gang performed by Andreas<br />

„Boss Man“ Scholz, Carsten „Sharpshooter“ Behrens,<br />

Michael „Mad Tech“ Felde and Helmut „Gunslinger“<br />

Sekowski had to bear much of the „riding“ scenes, which<br />

were sometime difficult and ambitious. As a matter of<br />

fact, not one single shot of the clip is filmed on tarmac<br />

roads (!!), adding to the authenticity of the film. „Off road“<br />

riding on gravel and even grass benefitted from dry and<br />

even sunny weather conditions, in the Harz Mountains<br />

not really to be anticipated but certainly welcome!


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RIDE Andreas „Boss Man“ Scholz ‚


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... riding „Pony Express“ by Harley-Factory<br />

Frankfurt/Main<br />

Initiating the idea, plus much of the script, CCE Managing<br />

Director Andreas Scholz reserved Harley-Factory Frankfurt-built<br />

„Pony Express“ as his „stallion“. To handle 420+<br />

kg on rough surface wasn‘t easy, but he has mastered<br />

more difficult rides. The „Electra Glide Ultra Classic“ is<br />

CCE‘s <strong>2016</strong> Bagger, but with the cigar in the mouth and<br />

the smile in his face, why does automatically another<br />

(TV) character catchphrase comes to mind? „I love it<br />

when a plan comes together!“


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE Carsten „Sharpshooter“ Behrens ‚


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...taming „Greatful Sled“ by<br />

Mainhattan Choppers<br />

Carsten Behrens was perfectly positioned for the role<br />

of long-fork riding motorcycle outlaw! Why? Well, if you<br />

listen to one of his own 20-Inch-over custombike exhausts,<br />

you get the idea! Anyway, he knew how to handle<br />

Mainhattan‘s Dyna based longfork, stretched only with a<br />

„Ritz“ extension kit which does mount to the stock front<br />

fork, adding new triple-trees. It works! For the absence<br />

of fitting words in „Once Upon a Time in the West“, his<br />

catchphrase: „Make my Day, Sucker!“


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE<br />

Helmut „Gunslinger“ Sekowski<br />


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

...riding „Gunslinger“ by Cultwerk/Austria<br />

Well known by his clients, Helmut Sekowski is member<br />

of the CCE Sales Staff at the Grolsheim/Germany warehouse<br />

and a dedicated Harley-<strong>Ride</strong>r. Often parking his<br />

garage-built 2000 Dyna Glide Sport outside the office.<br />

The „Gunslinger“ is Cultwerk‘s complete „Body Job“ for<br />

the <strong>2016</strong> <strong>BOAR</strong> lineup! Rather „sidekicked“ during the<br />

main action, his „Wild Hogs“ moment comes at the end,<br />

when you watch the COMPLETE clip! As a „teaser“ his<br />

catchphrase: „I‘m ok! It doesn´t hurt!“


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RIDE<br />

Michael „Mad Tech“ Felde<br />


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...burning „Lily“ by Maniac MechaniX<br />

Member of the highly skilled CCE Tech & Quality Department,<br />

Michael „Mad Tech“ Felde is burning some hot rubber<br />

on the Maniac MachaniX built <strong>2016</strong> „Bolt On and <strong>Ride</strong>“<br />

Sportster „Lily“ – quite literally only seconds, before the first<br />

visitors enter the park and – to allow both filming and photographing<br />

– hardcore too! This scene was done in just one<br />

take AND improvised to some extend too, as „Cat Chrome“<br />

was added only while the tire was already smoking! Great<br />

job by Michael, his catchphrase may have been derived<br />

from his regular job: „Complaints? Suck my Gun, Pussy!“<br />

And we filled in the hole before the visitors arrived...


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RIDE<br />

Ivano „The Stranger“ Segato<br />


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...on „Blue Bandit“ by Thunderbike<br />

From the birthplace of „Spaghetti“ Western, CCE Sales<br />

Representative Italy is a man of few words – except when<br />

it comes to business. His stallion: Thunderbike‘s outstanding<br />

„Blue Bandit“, the spectacular „Softail“ for the <strong>2016</strong><br />

Bolt On and <strong>Ride</strong> Bikes. The „allrounder“ Custombike<br />

was one of the favorite rides, thanks to neutral seat position<br />

and easy handling. Lots of details from the CCE<br />

catalogue and a cool paintjob marked this bike as the<br />

two-wheeled „star“ of the clip, making a dramatic entry to<br />

the Saloon. Since Ivano bears a lot of conversation in his<br />

regular job, his catchphrase is, consequently: „...“


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE Support Characters ‚<br />

Helmut „Gunslinger“ Sekowski<br />

Custom Chrome europe proudly presents a marCus arnoldy production the Bolt on and ride Movie <strong>2016</strong><br />

starring ivano segato and ruBy shoCk and Custom Chrome europe team<br />

www.custoM-chroMe-europe.coM


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Not the least...<br />

... effort went into the supporting roles, costumes and<br />

details of the filming! Henryk „Sledgehammer“ Willms<br />

of HWC Cycles in Ilberstedt near Magdeburg was the<br />

closest CCE Dealer at hand - including real forging AND<br />

East-Germany experience! Simone „Cat Chrome“ Messser<br />

was a true eye-catcher and Axel Scherer as Sheriff<br />

the fastest gun in town. „Motographer“ Horst Rösler operated<br />

no less than 3 cameras + GoPro for filming and<br />

photographing and had to perform as „slimy“ Barkeeper<br />

too. „Easy Job“, his statement, while inventing the „Hammer-mounted“<br />

GoPro for the Blacksmith scene, „What´s<br />

up tonight?“


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RIDE<br />

Ruby Shock<br />

‚<br />

New Album <strong>2016</strong><br />

CCE Part No.: 889666


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...performes: MORRICONE<br />

Not at all composed for the clip, the song „Morricone“ was<br />

just released on Ruby Shock‘s <strong>2016</strong> Album „Scorched<br />

Earth“ which went to press in March <strong>2016</strong>. „It just fit the<br />

theme perfectly“, says Andreas Scholz, who renewed<br />

his engagement with Stuttgart-based „Ruby Shock“ for<br />

this year´s „<strong>Ride</strong> <strong>Unrivalled</strong>“ clip, „plus the fact that Ruby<br />

Shock is a great stage performing band, we are glad to<br />

have them back again with us!“ Ruby Shock „live“ dates<br />

can be searched online – or - if a registered CCE Dealer<br />

- visit the <strong>2016</strong> CCE INTERMOT Party in October, where<br />

they will perform live as well!<br />

facebook.com/RubyShock/


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE<br />

‚<br />

Helmut The Casted „Gunslinger“ Staff Sekowski<br />

Custom Chrome europe proudly presents a marCus arnoldy production the Bolt on and ride Movie <strong>2016</strong><br />

starring ivano segato and ruBy shoCk and Custom Chrome europe team<br />

www.custoM-chroMe-europe.coM


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

NOW on www.Custom-Chrome-Europe.com:<br />

RIDE UNRIVALLED!<br />

Starring:<br />

Ivano „The Stranger“ Segato<br />

„Hole in the Piston“ Gang<br />

Andreas „Boss Man“ Scholz<br />

Carsten „Sharpshooter“ Behrens<br />

Michael „Mad Tech“ Felde<br />

Helmut „Gunslinger“ Sekowski<br />

Additional cast<br />

Simone „Cat Chrome“ Messer – The Barmaid<br />

Henryk „Sledgehammer“ Willms, HWC Cycles – The Blacksmith<br />

Axel „Sheriff“ Scherer – The Sheriff<br />

Horst „Have a Drink“ Rösler – The Barkeeper<br />

Music & Band Action by RUBY SHOCK („Morricone“ from „Scorched Earth“, <strong>2016</strong>)<br />

Maddalena Fanelli<br />

Dominik Braun<br />

Dennis Wohlbold<br />

Stefan Huber<br />

Filming & Cutting: Marcus „Kalle“ Arnoldy<br />

Additional film support & static shots: Horst „Motographer“ Rösler, Axel Scherer, Andreas Scholz<br />

Filmed on Location at: Westernstadt Pullman City in Hasselfelde (Harz Mountains)/Germany:<br />

https://www.pullmancity.de/ or www.westernstadt-im-harz.de/


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE Wild West in Germany: Pullmann City ‚


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A full scale Wild West Town...<br />

... in the Harz-Mountains (and another version in the<br />

Bavarian Forest) offer German „Wild West“ fans a<br />

cool location to celebrate their lifestyle. Despite a few<br />

compromises, there is a lot of passion and dedication in<br />

the project, which in summertime is hosting daily shows.<br />

Knowing both landscapes, the Harz is similar to South<br />

Dakota‘s „Black Hills“ – and Pullman City as well as<br />

Hasselfelde hosts several motorcycle meetings, most<br />

famous Europe‘s biggest Boss Hoss V-8 motorcycle<br />

event. A great place to bring the family!<br />

www.pullmancity.de/ or www.westernstadt-im-harz.de/


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RIDE<br />

Shooting the <strong>Ride</strong>...‚<br />

Now with helmets and new CCE T-Shirts: Axel Scherer stepped in for Ivano Segato as rider, since Italian clients had to be served too!


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Bolt On and <strong>Ride</strong> Bikes <strong>2016</strong><br />

East or West, the Harz-Mountains offer great riding<br />

opportunities when the weather is as perfect as<br />

experienced by the CCE team. When the „time out“ for the<br />

real-world blacksmith blocked the location, no time was<br />

wasted. Change of clothes - fuel station – high pressure<br />

bike wash (no girls available ...) and off into the wild and<br />

twisting side-roads of the Harz. We didn‘t need to go far,<br />

nor did we use the (possible!) option of a parallel blast to<br />

the Selketal Steam Railway, but long before the blacksmith<br />

was finished, the images were „in the box“.<br />

All <strong>BOAR</strong> Bikes available as full bike feature!


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RIDE<br />

Harz Mountain Blues ‚<br />

Quedlinburg<br />

Hasselfelde<br />

Roßtrappe<br />

over<br />

Bodethal<br />

Sunset: The 1141,2 m Brocken from the east. Just west of the peak, the „Iron Curtain“ divided Germany for more than 40 years.<br />

Quedlinburg Castle


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

Selketalbahn leaving Hasselfelde, Brocken on the horizon<br />

Selketalbahn Narrow Gauge Steam Railway<br />

Oker valley<br />

Re-united again...<br />

... and boasting a rich history in the Heart of Germany, the<br />

Harz-Mountains are something special! Due to its location<br />

in the „East“ Harz, formerly German Democratic Republic<br />

(GDR), Hasselfelde is a great hub for touring the entire<br />

area, Pullman City offering great accommodation for<br />

groups and families in particular! The East German town<br />

has retained much of the old character, spearheaded<br />

by Quedlinburg, which can boast more than 1327 old<br />

houses, dating back as far as 1289! A net of steamoperated<br />

Railways of Harzquerbahn and Selketalbahn<br />

is still operated and runs to the summit of the Brocken.<br />

There is a lot to see in the Harz!<br />

„Devil‘s Dancefloor“ above Thale


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE<br />

Into the Sunset...<br />

‚<br />

<strong>2016</strong> Poster<br />

Little time for reflection during the filming: The yellow ball is coming down with ever-increasing speed while the bikes are arranged for another run.


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

...and on to the West!<br />

Few participants of the shoot did realize the historic implications<br />

of the „<strong>Ride</strong> into the Sunset“ shoot at the time it was done. Before<br />

1989, visiting even Hasselfelde would have needed „Special<br />

Access“ passes, because the fortifications of the „Iron Curtain“<br />

were close. For 40 years, the „Brocken“ was „off limits“, except<br />

for the military, who spied into the west. Living and working in<br />

restricted areas was closely followed by the Stasi. Posession of<br />

Western Motorcycles was strictly forbidden in the GDR, so was<br />

crossing the Country except on Transit routes! In the roughly 45<br />

minutes to the actual sunset, trial runs were set, nevertheless it<br />

took several „takes“ to get five bikes into the frame. While the „last<br />

minute“ shoot was accepted for the Poster (TOP LEFT), an earlier<br />

version was declined as too „Brokeback Mountainish“. When the<br />

crew went back to base, the spectacular light show continued...


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE Encore: V-Rod Stunt! ‚


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Attention – Silence – aaaand – Action!!!<br />

When shooting the bike details in a remote corner of the Western<br />

town, the pile of horseshit (Yes! True and genuine HS & BS!)<br />

caught the attention of the team. Why not performing a cool stunt<br />

for the outtake other than the gag scripted originally? The Idea was<br />

discussed – especially with „Gunslinger“ Helmut Sekowski – who<br />

insisted at least a layer of fresh hay! The rest of the pile is still ...<br />

Filming and photographing the take ONLY twice, but with no less<br />

than five cameras the results were nothing short of stunning – even<br />

the pictures! While Helmut runs the bike into the pile twice, the later<br />

take sees the motorcycle mounted to a stand and the „fall“ filmed/<br />

photographed separately while Axel Scherer and „Motographer“<br />

Horst Rösler simultaneously throw hay into the lens. Even with the<br />

slow 5-images/second Canon 5D, the results speak for themselves.<br />

And more than a little inspiration came from „Wild Hogs“ ...


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

RIDE<br />

Encore II: Hats Off!<br />

1<br />

‚<br />

1<br />

2<br />

3


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2 3 4<br />

...to Michael „Mad Tech“ Felde!<br />

Who was by far not the only one to lose his Cowboy hat<br />

during the filming, but he was caught twice by the tele lens of<br />

„Motographer“ Horst Rösler, always a „hot shot“ and ready for<br />

the kill!<br />

When riding, the hats were a sensitive point in the filming and<br />

riding scenes which hadto be repeated more than once due to<br />

wind gusts, not only because of fast riding. Team costumes were<br />

borrowed at Pullman City, but a lot of visitors come completely<br />

„dressed“ in period re-enacting fashion. „Downtown“ Pullman<br />

City also offers a great variety of shops where he and she can<br />

buy everything a Cowgirl or Cowboy may need.<br />

Since the hats were „on loan“ from Pullman City stock, glueing<br />

or stapling the hats to the heads was not an option, so the call<br />

was repeated: Scene „Wild <strong>Ride</strong> into Town“ - Take Number 4<br />

– Action ...


CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE<br />

www.motographer.de<br />

CUSTOM CHROME EUROPE<br />

PRESS RELEASE<br />

BIKE FEATURE<br />

Dipl.-Ing. Horst Rösler<br />

Werrastraße 26<br />

60486 Frankfurt/Main - Germany<br />

Tel./Fax ++49 - (0)69 - 77 22 87<br />

Mobile ++49 - (0)172 - 69 56 338<br />

e-mail: Motographer@GMX.de<br />

w w w . m o t o g r a p h e r . d e<br />

<strong>Ride</strong> <strong>Unrivalled</strong>: Custom Chrome Europe‘s <strong>2016</strong> <strong>Video</strong> Shoot Story...<br />

... still does not reveal ALL secrets of the stunning<br />

<strong>Video</strong> Music Clip that is rocking the scene in<br />

<strong>2016</strong>! Unlike other CCE Features and stories, the<br />

layout follows the PRESS RELEASE of May <strong>2016</strong>,<br />

adding new information and understanding to<br />

what is happening, where and why.<br />

A few tricks and bits are „uncovered“ but belive<br />

it: You still want to see the „<strong>Ride</strong> <strong>Unrivalled</strong>“ Mu-<br />

sic Clip, if not alone for the great song of „Ruby<br />

Shock“, Stuttgart‘s great Hardcore Rock & Roll<br />

Band which is a great live act too!<br />

The <strong>2016</strong> Bolt On and <strong>Ride</strong>“ Sportster „Lily“ is<br />

available as a full „Wild West“ feature with great<br />

Burnout shots at Pullman City, all other <strong>BOAR</strong><br />

Bikes, photographed on various locations and<br />

studio, are available too!<br />

TEXTE OPTIONAL IN DEUTSCH<br />

TEXTS OPTIONAL IN ENGLISH


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