Summer Edition 2019
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INTERVIEW<br />
ME+EM’s key principles:<br />
FLATTERING<br />
We spend approximately 15x<br />
longer than the high street<br />
developing our shapes, fitting<br />
each piece on three models of<br />
different body types to achieve<br />
1the most flattering fit.<br />
must be Flattering, Functional and Fashionable.<br />
As well as her mother, inspiration came from<br />
Net-a-Porter’s Natalie Massenet. “She saw a gap<br />
and went for it and was single minded in how she<br />
changed people’s shopping habits from offline to<br />
online. She really created that whole category and is<br />
the queen of digital success.”<br />
Looking ahead to the summer months, Clare is<br />
very excited by her new dress collection and travel<br />
pieces. Her top picks include the Fit + Flare Shirt<br />
Dress, Removeable Belt Maxi Dress, Linen Halter<br />
Neck Jumpsuit and Cropped Trouser. If she was to<br />
take away an item of clothing what would that travel<br />
essential be? “It would probably be one of my most<br />
long standing products, the Palazzo trousers and<br />
cashmere hoodie - they are my travel friends!” <br />
2<br />
FUNCTIONAL<br />
To create pieces with purpose<br />
we’re dedicated to versatility<br />
and the highest-quality fabrics:<br />
crease-free, non-stretch,<br />
comfortable and durable.<br />
FASHIONABLE<br />
We edit the trends down to the<br />
ones that are the most flattering<br />
and have longevity, then we make<br />
3them wearable for your everyday.<br />
SUMMER 19 ★ schoolnotices.co.uk 21
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