Summer Edition 2019

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SPOTLIGHT ARE YOU A GOOD influence? What we wear is increasingly based on what we see on social media, as fashion influencers take over from traditional glossies in helping us shop Do you often stand in front of doors painted from the school of Farrow & Ball (Sulking Room Pink or Elephant’s Breath)? Does your Boyy buckle bag hang just below your Citizens of Humanity boyfriend jeans? Crucially, are you unafraid to wear pom-poms or chiffon on the school run? Yikes. Sounds as though you’re a mummy fashion influencer, or blogger, or Instagram expert with 100K (and counting) followers. Or a mix of them all and more, with a canny ability to turn your life into a catwalk. The parent fashion influencers are one sector of a global superpower. Where once a question at the school gate about a box-fresh purchase might have led the asker to the nearest branch of Next, now a new item of clothing can beam across the globe to a potential audience of millions. The value of the global influencer market on Instagram is estimated to be worth nearly US$2.5 billion in <strong>2019</strong>. 78% of European marketing agencies are using it, by giving clothing, and throwing influencer parties. We catch up with @buffysees mother of two and up and coming fashion influencer. Where did your love of fashion first begin? Very early on. By the time I was two I insisted on picking my own outfits, and would, “not be told”. I’ve heard my Mum recount this tale so many times, and thought she was exaggerating. Then I had Marlie. At 18 months she would say, “No Mama, yukky” when I held up something that was not covered in Unicorns or Peppa flipping Pig! How do you stop yourself chasing numbers on Instagram? I am, of course, chasing numbers. It’s like an addiction; at every milestone you want more. But isn’t that the same in any field, when you want to achieve? The important thing is to remember why you started your account and focus on that. I’m pretty thick skinned, and also know that everything that’s REALLY important isn’t on a screen. What’s been your most exciting social media moment? When I only had a very small following (it’s still pretty small!) I was invited to a Wallis event. I turned up not knowing one soul in a room full of Instagramming women! More sequins than a drag contest, louder SUMMER 19 ★ schoolnotices.co.uk 49
Page 1 and 2: SUMMER 2019 £4.99 (Free to SN memb
Page 3 and 4: SUMMER 2019 Brought to you by schoo
Page 5 and 6: SHOPPING Bespoke Leather Key Tag £
Page 7: SHOPPING Alanui Hawaii Fringed Deni
Page 10 and 11: Finesse your wealth plan this summe
Page 12 and 13: Offer expires 31.08.19. Code cannot
Page 14 and 15: PROMOTION Now we’re cooking! Put
Page 16 and 17: someone high profile wearing us. I
Page 18 and 19: Each Discover Other Carrier look be
Page 20 and 21: ME+EM: a timeless fashion formula W
Page 23 and 24: INTERVIEW “Don’t assume you can
Page 25 and 26: BEAUTY 5 Margaret Dabbs Foot Hygien
Page 27 and 28: SCHOOLS Cottesmore Alumni/Parent Ch
Page 29 and 30: BOUTIQUES BLACK WHITE DENIM Wilmslo
Page 31 and 32: PROFILE Best friend Jenny Falconer
Page 33 and 34: INTERVIEW The firt resort Nobody do
Page 35 and 36: INTERVIEW Cape Elizabeth Raffia Wid
Page 37 and 38: INTERVIEW VINTAGE CHIC for the cont
Page 39 and 40: PROFILE RIXO SS19 collection - Love
Page 41 and 42: BOOKS SUMMER READS Everyone needs a
Page 43 and 44: FUN FACTS The first pair of Doc Mar
Page 45: SPOTLIGHT TIA Linen Lapis Ikat Spot
Page 50 and 51: What’s your wine really worth to
Page 52 and 53: ADVERTISING FEATURE School Fees Pla
Page 54 and 55: AFRICAN ADVENTURES FOR LITTLE EXPLO
Page 56 and 57: @BOSH.TV ‘Over 140 simple, tasty
Page 58 and 59: On a ROLL Former Vogue Living Edito
Page 60 and 61: PROMOTION North Male Atoll, Maldive
Page 62 and 63: Salaam Baalak Trust street tour Why
Page 64 and 65: The Business Club Directory SPECIAL
Page 66 and 67: The Business Club Directory iridium
Page 68 and 69: The Business Club Directory Matchin
Page 70 and 71: HEAD SPACE Who or what inspired you

Summer Edition 2019

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