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futura<br />
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Aa<br />
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Bb<br />
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Cc Dd Ee Ff<br />
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Gg Hh Ii Jj Kk<br />
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Ll Mm Nn Oo Pp Qq<br />
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Rr Ss Tt Uu Vv<br />
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Ww Xx Yy Zz<br />
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HISTORYFutura was designed by Paul Renner, in 1927<br />
and created as a contribution to the New Frankfurt<br />
Project. It is a sans-serif typeface with design<br />
based on geometric shapes. The typeface was<br />
created with near-circles, squares and triangles.<br />
Originally, the typeface was released in Light,<br />
Medium, Bold and Bold Oblique. Today, the<br />
typeface also includes, Light Oblique, Medium<br />
Oblique, Demibold, Demibold Oblique, Book,<br />
Book Oblique, Extra Bold, Extra Bold Italic and<br />
Heavy, creating visually appealing elements.<br />
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12 18 24 36 48 36 24 18 12<br />
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BOLD f f f f f F F F F<br />
MEDIUM u<br />
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u u u u U U U U<br />
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BOOK t t t t t T T T T<br />
DEMI u u u u u U U U U<br />
HEAVY r r r r r R R R R<br />
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LIGHT a a a a a A A A A<br />
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VENUS VENUS VENUS VENUS VENUS VENUS VENUS VENUS<br />
VENUS VENUS VENUS VENUS VENUS<br />
SATURN SATURN SATURN SATURN SATURN SATURN<br />
EARTH EARTH EARTH EARTH<br />
o<br />
EARTH EARTH EARTH EARTH<br />
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VENUS VENUS VENUS VENUS VENUS VENUS VENS VENUS VENUS<br />
jj<br />
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VENUS VENUS VENUS VENUS<br />
O<br />
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MARS MARS MARS MARS MARS MARS MARS MARS MARS MARS MARSMARS<br />
MARS MARS MARS MARS MARS MARS MARS MARS MARS<br />
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MARS MARS MARS MARS MARS<br />
O<br />
MARS MARS MARS MARS MARS MARS<br />
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SATURN SATURN SATURN SATURN SATURN<br />
SATURN SATURN SATURNo<br />
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EARTH EARTH EARTH EARTH EARTH EARTH<br />
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SATURN SATURN SATURN<br />
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Futura was the first typeface to walk<br />
on the moon. The Apollo 11 -- the<br />
first landing of two people on the<br />
moon -- chose this typeface for the<br />
plaque that can be found there.<br />
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Apollo 11<br />
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ANATOMY OF FUTURA<br />
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a<br />
x<br />
The<br />
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x-height<br />
The lowercase ‘a’ is a round shape connected<br />
to a stem equal to x-height of the typeface<br />
baseline<br />
letter ‘x’ has a wider bottom, therefore<br />
it is not simply two crossed ‘i’s’<br />
l + n =<br />
The letter ‘h’ combines the letters ‘l’ and ‘n’<br />
hx-height<br />
baseline<br />
oThe letter ‘o’ is a perfect circle, making it<br />
distinct in comparison to other typfaces<br />
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G S<br />
The letters ‘G’ and ‘S’<br />
have diagonal terminals<br />
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p q<br />
b d<br />
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the letters ‘p’<br />
‘q’ ‘b’ and ‘d’<br />
are the same<br />
exact shape<br />
with different<br />
vertical and<br />
horizontal<br />
orientaton<br />
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Book<br />
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Bold<br />
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Book Oblique<br />
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Demi<br />
Bold Oblique<br />
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Demi Oblique<br />
Heavy<br />
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Heavy Oblique<br />
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Medium<br />
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Extra Bold<br />
Extra Bold Oblique<br />
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Light<br />
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Light Oblique<br />
Medium Oblique<br />
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to<br />
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beyond<br />
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