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futura<br />

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9<br />

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Aa<br />

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Bb<br />

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Cc Dd Ee Ff<br />

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2*<br />

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Gg Hh Ii Jj Kk<br />

* *<br />

Ll Mm Nn Oo Pp Qq<br />

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Rr Ss Tt Uu Vv<br />

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1<br />

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7<br />

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Ww Xx Yy Zz<br />

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HISTORYFutura was designed by Paul Renner, in 1927<br />

and created as a contribution to the New Frankfurt<br />

Project. It is a sans-serif typeface with design<br />

based on geometric shapes. The typeface was<br />

created with near-circles, squares and triangles.<br />

Originally, the typeface was released in Light,<br />

Medium, Bold and Bold Oblique. Today, the<br />

typeface also includes, Light Oblique, Medium<br />

Oblique, Demibold, Demibold Oblique, Book,<br />

Book Oblique, Extra Bold, Extra Bold Italic and<br />

Heavy, creating visually appealing elements.<br />

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12 18 24 36 48 36 24 18 12<br />

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BOLD f f f f f F F F F<br />

MEDIUM u<br />

*<br />

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u u u u U U U U<br />

*<br />

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BOOK t t t t t T T T T<br />

DEMI u u u u u U U U U<br />

HEAVY r r r r r R R R R<br />

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LIGHT a a a a a A A A A<br />

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VENUS VENUS VENUS VENUS VENUS VENUS VENUS VENUS<br />

VENUS VENUS VENUS VENUS VENUS<br />

SATURN SATURN SATURN SATURN SATURN SATURN<br />

EARTH EARTH EARTH EARTH<br />

o<br />

EARTH EARTH EARTH EARTH<br />

*<br />

*<br />

*<br />

*<br />

VENUS VENUS VENUS VENUS VENUS VENUS VENS VENUS VENUS<br />

jj<br />

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VENUS VENUS VENUS VENUS<br />

O<br />

*<br />

MARS MARS MARS MARS MARS MARS MARS MARS MARS MARS MARSMARS<br />

MARS MARS MARS MARS MARS MARS MARS MARS MARS<br />

*<br />

MARS MARS MARS MARS MARS<br />

O<br />

MARS MARS MARS MARS MARS MARS<br />

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SATURN SATURN SATURN SATURN SATURN<br />

SATURN SATURN SATURNo<br />

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EARTH EARTH EARTH EARTH EARTH EARTH<br />

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SATURN SATURN SATURN<br />

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Futura was the first typeface to walk<br />

on the moon. The Apollo 11 -- the<br />

first landing of two people on the<br />

moon -- chose this typeface for the<br />

plaque that can be found there.<br />

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Apollo 11<br />

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ANATOMY OF FUTURA<br />

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a<br />

x<br />

The<br />

*<br />

x-height<br />

The lowercase ‘a’ is a round shape connected<br />

to a stem equal to x-height of the typeface<br />

baseline<br />

letter ‘x’ has a wider bottom, therefore<br />

it is not simply two crossed ‘i’s’<br />

l + n =<br />

The letter ‘h’ combines the letters ‘l’ and ‘n’<br />

hx-height<br />

baseline<br />

oThe letter ‘o’ is a perfect circle, making it<br />

distinct in comparison to other typfaces<br />

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G S<br />

The letters ‘G’ and ‘S’<br />

have diagonal terminals<br />

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p q<br />

b d<br />

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the letters ‘p’<br />

‘q’ ‘b’ and ‘d’<br />

are the same<br />

exact shape<br />

with different<br />

vertical and<br />

horizontal<br />

orientaton<br />

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Book<br />

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Bold<br />

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Book Oblique<br />

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Demi<br />

Bold Oblique<br />

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Demi Oblique<br />

Heavy<br />

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Heavy Oblique<br />

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Medium<br />

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Extra Bold<br />

Extra Bold Oblique<br />

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Light<br />

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Light Oblique<br />

Medium Oblique<br />

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to<br />

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*futura<br />

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&<br />

beyond<br />

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