Automotive Coatings Market Overview and Segmented Products Forecast To 2025

Automotive Coatings Market Overview and Segmented Products |
Forecast To 2025
“Global Automotive Coatings Market report includes in-depth analysis of
industry by recent technologies, trends, opportunities, challenges, key players
and business strategies considering types, segment and future outlook.”
The Automotive Coating Market is expected to grow at a healthy rate for the forecasted period
owing to the increase in demand of commercial and passenger vehicle, development in
transport infrastructure, and supporting government policies and regulations. Latest technology
in this industry is water born and powder coatings. Most of the automobile parts are metallic
and to improve the life and avoid degradation metal coating is done on it. Growing demand of
automobile across global is offering great opportunity for auto coating industry. Innovation in
green technology such as making the products eco-friendly will help the industry to grow
significantly as it will abide government regulations.
Water borne and powder borne coatings popularity is increasing as it has longer durability, in
line with government regulations during production, and is cost effective than conventional
solvent borne coatings. These emits hazardous chemical and harms environment. The market is
primarily influenced by the government regulation as affects the environment. Also the prices
of raw material are fluctuating hence it is emerging as a major challenge for the industry as the
profit margins are reducing. The automotive coatings industry is segmented majorly into two
categories which includes aftermarket or refinish and Original Equipment Manufacturing (OEM).
The refinish or aftermarket is used by the vehicle body shops and collision repair centres.
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On the basic of product segmentation, the global automotive coatings market can be divided
into four categories namely primer coats, electro-coats, clear-coats, and basecoats. Based on
formulation, this market can be classified into four categories which includes solvent-based,
water-based, UV-based, and powder-based coatings. Solvay SA has worked on improving in
durability, appearance, and developed new type of finish Basecoat. The upper coat paint system
is divided into an enamel basecoat pigmented, followed by an enamel clear finish. The main
element in this technology is a clear coat which has longer durability in all weathers. The
expense of the Basecoat paint system was high initially and it was used in top-end auto cars. But
with the advancement in the technology and processing it helped in reducing the overall costs.
The automotive coating industry is regionally segmented into 5 regions which includes, North
America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Asia-pacific is
showcasing high potential in automotive aftermarket coating in terms of revenue due to
increase in vehicles production and use of second hand cars. As the economy of Asia-pacific
countries are growing need for automobiles and road infrastructure is also growing at same
pace. Hence Asia-Pacific is most lucrative market amongst all.
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In Asia Pacific region there is increase in the number of joint venture among key players of
automobile industry, and political policies for development are favorable. Europe is the second
largest market in the world because it is recovering from downturn. North America is an
upcoming market, predicted to surpass it in future considering the increase in the industrial
production. Europe and North America are anticipated to benefit from stringent environmental
regulations that drive the demand for powder and waterborne coatings considering they are
eco-friendlier. However economic slowdown is a major challenge in Europe and North America.
India, China, Brazil, and Russia or the BRIC are growing rapidly and the sale of automotive are
expected to grow in coming years. These countries are considered to be major contributor
towards growth of auto coating industry. Developing economies, improvement in the road
infrastructure, and increase in use of individual personal conveyance are the key factors for the
growth of the automotive industry. In the competitive market scenario, companies are adopting
various business model to exploit the market opportunities and gain competitive edge. Most of
the market leader and challengers are concentrating on improving their design to have
competitive edge.

Key contributors in the market are PPG Industries Inc., BASF SE, Kansai Paint Co., Ltd., Akzonobel
N.V. Bayer AG, Solvay SA, Arkema SA, Akzonobel N.V., Ltd., Akzonobel N.V. and Valspar
Corporation, Bayer, Sherwin-Williams, Beckers, Royal DSM, and Eastman Chemical, Diamond
Paint, Valspar, Sherwin-Williams.
BASF SE has launched a new refinish paint brand called NORBIN. NORBIN was launched in
December 2015. NORBIN offers more colours at effective price, initially it was launched in China
and Asia-Pacific. It offers high quality paint job, more range of colours at affordable cost. With
the launch of new product BASF expects a dynamic jump in sales.
Market Segment:
Product Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
• Primer
• Electro coat
• Basecoat
• Clear coat
Technology Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
• Waterborne Coatings
• Solvent borne Coatings
• Powder Coatings
• UV-cured Coatings
Application Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
• Metal Parts
• Plastic Parts
End-Use Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
• Light Vehicle OEM
• Commercial Vehicle OEM
• Automotive Refinish
Regional Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
• North America
• U.S.

• Europe
• Germany
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• MEA
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