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ITS A MATCH!<br />
whether it is a new pair of boots or a new relationship, we want to show you that some things are worth investing in.<br />
so, dr. martens and tinder have decided to come together in order to promote the idea that despite often negative,<br />
millennial and modern day stigma that relationships, when invested in can last a lifetime - much like dr. marten<br />
prodcts. through this innovative collaboration, dr.martens and tinder have worked together to create and bring you<br />
the dr.martens x tinder campaign. a campaign that sets out to promote more than products and push sales but rather<br />
one that promotes doing more than “Sliding into some DMs” (literally). we want to Encourage you to invest in more<br />
than a shoe, we want you to get out there, meet your match and find your perfect pair (in more ways than one.)<br />
THIS LOOKBOOK FEATURES REAL COUPLES WHO MET THEIR MATCH, BROKE THE TINDER STIGMA AND LIVED HAPPILY EVER AFTER.<br />
THIS IS THEIR LOVE STORY, WHATS YOURS?<br />
SHARE IT ON THE DR.MARTENS X TINDER APP NOW.<br />
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MEET THE COUPLE<br />
6<br />
Our Project<br />
Sed sollicitudin enim arcu, a facilisis dui mattis sed.<br />
Proin imperdiet gravida ullamcorper. Duis malesuada<br />
justo a nibh laoreet.<br />
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MEET THE CAMPAIGN COUPLE<br />
WHO?<br />
HARLEY STEEL & KATE PENSIVE<br />
WHEN?<br />
HARLEY AND KATE SWIPED RIGHT FOUR YEARS AGO.<br />
THEY SAY THEY’RE BOTH FIERY, SAID THEY MET THEIR<br />
MATCH IN MORE WAYS THAN ONE.<br />
WHERE?<br />
HARLEY: I OPENED WITH A GIF AND HONESTY, WHICH<br />
I FEEL IS ALWAYS THE BEST WAY, I TOLD KATE FROM<br />
THE OUTSET i WASNT ON TINDER TO PLAY GAMES.<br />
KATE: SO I SUGGESTED AN ARCADE FOR OUR FIRST<br />
DATE. THE ONLY GAME I WANTED TO PLAY WAS AIR<br />
HOCKEY.<br />
WHAT?<br />
KATE: I LOVED HARLEYS HONESTY FROM THE GET GO.<br />
SHES NOT AFRAID TO TALK ABOUT HER FEELINGS OR<br />
BE CLEAR IN WHAT SHE WANTS. THE KEY TO RELA-<br />
TIONSHIPS TODAY IS TO TAKE THE DRIVING SEAT AND<br />
BE IN CONTROL OF WHAT YOU WANT.<br />
HARLEY: KATE MAKES ME LAUGH EVERY SINGLE DAY.<br />
SOMEONE WHO MAKES YOU SMILE IS UNDOUBTEDLY<br />
SOMEONE TO STAY WITH FOREVER.<br />
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she told me she didn’want to play games<br />
so i took her to an arcade on our first date<br />
6<br />
#meetyormatch
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CATALOG TITLE<br />
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ISSUE #1 / MONTH 2018<br />
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CATALOG TITLE<br />
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ISSUE #1 / MONTH 2018<br />
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CATALOG TITLE<br />
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harley wears:<br />
the jadon in black smooth<br />
£160.00
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the thing with relationships today is, that to make it last<br />
you can’t be afraid to take the driving seat.<br />
invest in something that lasts a lifetime<br />
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kate wears:<br />
the leonie in white<br />
£95.00<br />
harley wears:<br />
the jadon in black smooth<br />
£160.00<br />
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ISSUE #1 / MONTH 2018<br />
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CATALOG TITLE<br />
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harley wears:<br />
the 1460 in white smooth<br />
£160.00<br />
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ISSUE #1 / MONTH 2018<br />
Proin<br />
ultricies<br />
fermentum<br />
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CATALOG TITLE<br />
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ISSUE #1 / MONTH 2018<br />
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MEET THE CAMPAIGN COUPLE<br />
WHO?<br />
31<br />
JASON CURIA AND LEAH HAMILTON<br />
WHEN?<br />
JASON AND LEAH SWIPED RIGHT TWO YEARS, FOUR<br />
MONTHS AND 6 DAYS AGO. NO, THEY DIDN’T SKIM ON<br />
DETAIL AND BOTH OF THEM SAID IT IN SYNC.<br />
WHERE?<br />
JASON: I KICKSTARTED THE CONVERSATION WITH A<br />
CHEESY ONE LINER, “SEEING AS YOU’VE TAKEN A PIZ-<br />
ZA MY HEART, CAN I TAKE YOU FOR PIZZA?” IT WENT<br />
DOWN A TREAT AND WE HAD OUR FIRST DATE IN LESS<br />
THAN A WEEK<br />
. LEAH: I LOVED IT AS I’D NOTICED HE’D PAID ATTEN-<br />
TION TO MY BIO. WE WENT FOR PIZZA AND BOTH<br />
SHOWED UP LEOPARD PRINT, I INSTANTLY KNEW WE’D<br />
HIT IT OFF AND THAT WE BOTH HAD A WILD SIDE.<br />
WHAT?<br />
JASON: I CANT PUT IT INTO WORDS HOW EXACTLY<br />
I FEEL, ALL I KNOW IS THAT BY BEING WITH LEAH<br />
MAKES ME SEE WHY IT NEVER WORKED WITH ANYONE<br />
ELSE.<br />
LEAH: I COULDNT HAVE SAID IT BETTER MYSELF.
we both have a love for leopard print...<br />
...which meant we both had a wild side<br />
32 #slideintosomedms
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LEAH WEARS:<br />
the Jadon in Black Smooth<br />
£160.00<br />
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35<br />
JASON WEARS:<br />
THE 1461 in BLACK SMOOTH<br />
£115.00
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CATALOG TITLE<br />
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LEAH WEARS:<br />
the Jadon in Black Smooth<br />
£160.00<br />
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43<br />
jason wears:<br />
the 1461 in slate suede<br />
£115.00
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ISSUE 1 / MONTH 2018<br />
jason wears:<br />
the 1460 in green smooth<br />
£130.00<br />
LEAH WEARS:<br />
the 2976 in Black Smooth<br />
£135.00<br />
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CATALOG TITLE<br />
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JASON (RIGHT) WEARS:<br />
LOVEHEART SOCKS IN RED<br />
£12.00<br />
THE 1461in BLACK SMOOTH<br />
£115.00<br />
50<br />
LEAH (FAR RIGHT) WEARS:<br />
vegan flora in cherry<br />
OXFORD BRUSH<br />
£130.00
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CATALOG TITLE<br />
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ISSUE #1 / MONTH 2018<br />
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the jadon<br />
chunky and funky<br />
empowering<br />
shoes with attitude<br />
BLACK POLISHED SMOOTH white POLISHED SMOOTH vegan jadon ii<br />
A fierce evolution of our 8-eye boot,<br />
the Jadon retains all its original<br />
details<br />
Grooved edges. yellow stitching and<br />
a heel-loop.<br />
adds a chunky, empowering platform<br />
sole.<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
A fierce evolution of our 8-eye boot,<br />
the Jadon retains all its original<br />
details<br />
Grooved edges. yellow stitching and<br />
a heel-loop.<br />
adds a chunky, empowering platform<br />
sole.<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
A fierce evolution of our iconic 8-eye<br />
boot<br />
with a super-chunky platform and<br />
rugged commando tread that brings<br />
a tough, extra-empowering vibe to<br />
any look.<br />
Even better? made using absolutely<br />
no animal products<br />
Made of<br />
100% Vegan:<br />
Crafted from Oxford Brush, a<br />
synthetic material with a high-shine,<br />
cherry-red two-tone finish<br />
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ISSUE #1 / MONTH 2018<br />
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the 1460<br />
the one everyone likes<br />
style icon<br />
an original classic<br />
BLACK POLISHED SMOOTH white POLISHED SMOOTH green smooth<br />
an instantly recognizable style<br />
with 8 eyes, an instant classic that<br />
everyone loves.<br />
Dr. Martens Smooth leather. grooved<br />
side. iconic yellow stitching and a<br />
comfortable, air-cushioned sole<br />
an instantly recognizable style<br />
with 8 eyes, an instant classic that<br />
everyone loves.<br />
Dr. Martens Smooth leather. grooved<br />
side. iconic yellow stitching and a<br />
comfortable, air-cushioned sole<br />
an instantly recognizable style<br />
with 8 eyes, an instant classic that<br />
everyone loves.<br />
Dr. Martens Smooth leather. grooved<br />
side. iconic yellow stitching and a<br />
comfortable, air-cushioned sole<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
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the LEONA<br />
bold and feminine<br />
fierce<br />
sleek silhoutte<br />
BLACK vintage SMOOTH<br />
white vintage SMOOTH<br />
butterscotch SMOOTH<br />
A women’s boot that strikes the<br />
perfect balance between femininity<br />
and the tough, rebellious Dr. Martens<br />
spirit.<br />
commando tread, an extra-empowering<br />
platform sole with a chunky heel,<br />
antiqued brass tunnel eyelets<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
Platform height: 1.5’, and heel height<br />
is 2’<br />
A women’s boot that strikes the<br />
perfect balance between femininity<br />
and the tough, rebellious Dr. Martens<br />
spirit.<br />
commando tread, an extra-empowering<br />
platform sole with a chunky heel,<br />
antiqued brass tunnel eyelets<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
Platform height: 1.5’, and heel height<br />
is 2’<br />
A women’s boot that strikes the<br />
perfect balance between femininity<br />
and the tough, rebellious Dr. Martens<br />
spirit.<br />
commando tread, an extra-empowering<br />
platform sole with a chunky heel,<br />
antiqued brass tunnel eyelets<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 75% Textile, 25% Leather<br />
Sole: 100% PVC<br />
Platform height: 1.5’, and heel height<br />
is 2’<br />
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ISSUE #1 / MONTH 2018<br />
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CATALOG TITLE<br />
the brogue<br />
fun and flirty<br />
quirky<br />
work hard, party harder<br />
the gracia stud<br />
With an adjustable T-bar buckle, an<br />
Adrian-style tassel and tons of Docs<br />
attitude, the Gracia is a slip-on loafer<br />
with studding, blending sophistication<br />
with punk edge.<br />
T-bar strap and adjustable buckle<br />
Double tassel style, Plain welt. Made<br />
with a full-grain, waxy leather which<br />
only gets better with time<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 55% Textile, 45% Leather<br />
Sole: 100% PVC<br />
the leonie<br />
This new Mary Jane style makes a<br />
quiet but powerful statement, blending<br />
a slim, sophisticated silhouette<br />
with Punk heritage. The Cammey has<br />
a pointed Creeper toe and the classic<br />
Mary Jane strap<br />
One buckle fastening<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 55% Textile, 45% Leather<br />
Sole: 100% PVC<br />
the gracia<br />
With an adjustable T-bar buckle, an<br />
Adrian-style tassel and tons of Docs<br />
attitude, the Gracia strikes an elegant<br />
balance between a smart work<br />
loafer and a ready-to-party shoe.<br />
T-bar strap and adjustable buckle<br />
Double tassel style, Plain welt. Made<br />
with a full-grain, waxy leather which<br />
only gets better with time<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 55% Textile, 45% Leather<br />
Sole: 100% PVC<br />
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ISSUE #1 / MONTH 2018<br />
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the 2976<br />
easy on, easy off<br />
quintessential<br />
versatile and easy going<br />
The Dr. Martens unisex 2976 Chelsea<br />
boot provides a slick and fashion<br />
forward look for both men and<br />
women. it’s a versatile boot that<br />
works with everything.<br />
Part of our Lost Archives collection,<br />
this boot is made with Smooth, a<br />
lightly textured, highly durable<br />
leather with a soft sheen.<br />
Made of<br />
Upper: 70% Leather 30% Elastic<br />
Lining: 55% Leather, 45% Textile<br />
Sole: 100% PVC<br />
The Dr. Martens unisex 2976 Chelsea<br />
boot provides a slick and fashion<br />
forward look for both men and<br />
women. it’s a versatile boot that<br />
works with everything.<br />
Part of our Lost Archives collection,<br />
this boot is made with Smooth, a<br />
lightly textured, highly durable<br />
leather with a soft sheen.<br />
Made of<br />
Upper: 70% Leather 30% Elastic<br />
Lining: 55% Leather, 45% Textile<br />
Sole: 100% PVC<br />
The Flora is a sleek, feminine Chelsea<br />
boot with a slim profile and elastic<br />
gussets for easy pull-on style in a<br />
cherry-red synthetic material for a<br />
100% vegan construction (indicated by<br />
the yellow heel-loop).<br />
Made of<br />
Upper: 70% Vegan Synthetic, 30% Elastic<br />
Lining: 55% Leather, 45% Textile<br />
Sole: 100% PVC<br />
Platform height: 1.5’, and heel height<br />
is 2’<br />
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ISSUE #1 / MONTH 2018<br />
63
the 1461<br />
classicaly rebellious<br />
non-conformist<br />
proudly british<br />
our classic 3 eye shoe. The second<br />
style that Dr. Martens made, the<br />
unisex shoe was crafted for industry<br />
and later made rebellious by generations<br />
of non-conformists.<br />
3-eye unisex style with classic Docs<br />
DNA, grooved edges, yellow stitching<br />
and our Smooth, original durable<br />
leather.<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 55% Textile, 45% Leather<br />
Sole: 100% PVC<br />
our classic 3 eye shoe. The second<br />
style that Dr. Martens made, the<br />
unisex shoe was crafted for industry<br />
and later made rebellious by generations<br />
of non-conformists.<br />
3-eye unisex style with classic Docs<br />
DNA, grooved edges, yellow stitching<br />
and our Smooth, original durable<br />
leather.<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 55% Textile, 45% Leather<br />
Sole: 100% PVC<br />
our classic 3 eye shoe. The second<br />
style that Dr. Martens made, the<br />
unisex shoe was crafted for industry<br />
and later made rebellious by generations<br />
of non-conformists.<br />
3-eye unisex style with classic Docs<br />
DNA, grooved edges, yellow stitching<br />
and our Smooth, original durable<br />
leather.<br />
Made of<br />
Upper: 100% Leather<br />
Lining: 55% Textile, 45% Leather<br />
Sole: 100% PVC<br />
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ISSUE #1 / MONTH 2018<br />
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CATALOG TITLE<br />
like what you see?<br />
want to see more?<br />
@drmartensofficial<br />
@drmartens<br />
@drmartens<br />
@drmartensofficial.tumblr.<br />
@drmartensofficial<br />
@drmartens<br />
66
REFERENCES<br />
DR. MARTENS AND TINDER LOGOS.<br />
tinder flame logo (2019). Retrieved from https://tinder.com/?lang=en-GB<br />
dr.marten logo (2019). Retrieved from https://www.drmartens.com/uk/en_gb/<br />
dr.marten production imagery<br />
product IMAGES, PRICES AND MATERIALS<br />
DR MARTENS JADON. (2019). Retrieved from https://www.drmartens.com/uk/en_gb/p/15265100<br />
DR MARTENS vegan JADON ii. (2019). Retrieved from https://www.drmartens.com/uk/en_gb/p/22563600<br />
DR MARTENS 1460. (2019). Retrieved from https://www.drmartens.com/uk/en_gb/p/11822006<br />
DR MARTENS LEONA VINTAGE SMOOTH. (2019). Retrieved from https://www.drmartens.com/uk/en_gb/p/womens-boots-vintagesmooth-leona.<br />
DR MARTENS GRACIA. (2018). Retrieved from https://www.drmartens.com/uk/en_gb/p/24241001<br />
DR MARTENS GRACIA. (2018). Retrieved from https://www.drmartens.com/uk/en_gb/p/24577001<br />
DR MARTENS 2976 smooth. (2018). Retrieved from https://www.drmartens.com/uk/en_gb/p/22227001<br />
DR MARTENS flora vegan in oxford brush. (2018). Retrieved from https://www.drmartens.com/uk/en_gb/p/24178600<br />
DR MARTENS 1461 Smooth. (2019). Retrieved from https://www.drmartens.com/uk/en_gb/p/11838002<br />
fonts<br />
Dafont (2018), Bebas Neue Font. Received from: https://www.dafont.com<br />
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