This is What Makes Odoo A Great E-commerce Platform
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Th<strong>is</strong></strong> <strong>is</strong> <strong>What</strong> <strong>Makes</strong> <strong>Odoo</strong> A<br />
<strong>Great</strong> E-<strong>commerce</strong> <strong>Platform</strong><br />
The move to the internet happened years ago. We have come a<br />
long way from performing simple tasks like sending electronic<br />
email to having complex e-<strong>commerce</strong> stores for everything<br />
that we could possibly need.<br />
Electronic stores range from small niche stores to large ones<br />
that sell everything. It <strong>is</strong> a market that <strong>is</strong> ever expanding. If you<br />
1
are looking to get into the e-<strong>commerce</strong> business, there <strong>is</strong><br />
always space. However, that does not mean that it doesn’t<br />
require effort. You have to take a lot of crucial steps before<br />
you can have an online store up and running.<br />
Once you decide what products you want to sell, how much<br />
product customization you want to offer, your business<br />
strategy and your team, the last & very important task left to<br />
do: the actual building of that store. And building an online<br />
store <strong>is</strong> no easy task. First, you have to figure out what<br />
platform you want to build your e-<strong>commerce</strong> store on, and<br />
there are plenty of great options for that, like Magento, <strong>Odoo</strong>,<br />
Shopify, and WooCommerce. You have to figure out your<br />
needs and compare them with the features these platforms<br />
are offering and then based on the compar<strong>is</strong>on you will need<br />
to select one.<br />
Out of all of these, <strong>Odoo</strong> <strong>is</strong> easily one of the best. But why <strong>is</strong> it<br />
the best? <strong>What</strong> makes it stand out? Well, here are a few things:<br />
● Customizable for various devices:<br />
First things first: the ease of an e-<strong>commerce</strong> store <strong>is</strong> that your<br />
customers can log on from any and all devices they have. For<br />
th<strong>is</strong>, it <strong>is</strong> important that the user experience remains<br />
cons<strong>is</strong>tent on all devices of various screen sizes. With <strong>Odoo</strong>,<br />
that <strong>is</strong> possible. So, your customer can switch over to a tablet<br />
from a laptop, or a smartphone and they will see the same<br />
2
store, with the same functionality. A good user interface <strong>is</strong><br />
what keeps the customer coming back to a particular web<br />
store.<br />
● Theme store:<br />
The theme of your store <strong>is</strong> an important part of the user<br />
interface. A hard to navigate or a web page which <strong>is</strong> hard on<br />
eyes <strong>is</strong> off-putting. <strong>Odoo</strong> has a palette of themes for you to<br />
choose from. A good theme will help lead your customers to<br />
browse your store more often, look at products in more detail<br />
than just the initial page and spending more time on the store.<br />
A user interface that highlights your product <strong>is</strong> a user<br />
interface worth investing in. Moreover, there are many <strong>Odoo</strong><br />
customization companies which can create personalized <strong>Odoo</strong><br />
themes, plugins or extensions, and more for your <strong>Odoo</strong><br />
e-store.<br />
● An assortment of apps:<br />
<strong>Odoo</strong> apps make for great add-ons to your online store. There<br />
are apps that you can add to enhance your store, like an<br />
invoice template or an app that helps you with search engine<br />
optimization, or even one that gives you additional templates<br />
for the sales order. These plugins or extensions help you get<br />
the most out from your <strong>Odoo</strong> platform.<br />
3
● Product Customization:<br />
No matter what products you are selling, if you w<strong>is</strong>h to give<br />
various options in it of size or color or material etc. you can<br />
easily do that with an <strong>Odoo</strong> based store. It <strong>is</strong> a great way to<br />
retain your customers and decrease cart abandonment.<br />
Customers will have choices and catering to those choices will<br />
go a long way for your store.<br />
● Conversion tools:<br />
<strong>Odoo</strong> has a bunch of tools that help convert the customer’s<br />
v<strong>is</strong>it, to sale. Depending on what someone puts in their cart or<br />
<strong>is</strong> frequently looking at, <strong>Odoo</strong> enables you to offer coupon<br />
codes or send email reminders. It also helps you upsell or<br />
cross-sell a product, which means it offers accessories or<br />
complementary products to the ones that a customer puts in<br />
the cart.<br />
● Payment options:<br />
<strong>Odoo</strong> gives you multiple payment options for your web store.<br />
You can enable the ones you want. When you provide your<br />
customers with multiple ways to pay, they are likely to end up<br />
buying the product because of the convenience factor alone.<br />
4
● Shipping options:<br />
With <strong>Odoo</strong>, you get a lot of shipping options. Connect your<br />
store with the ones you want, to ship your product easier.<br />
When people see popular shipping partners on a store, they<br />
tend to trust that store more with handling the product they<br />
order. Therefore, the more options your store has, the more<br />
customers you will have coming back to your store.<br />
So, there you have it! Now, these were the benefits of using<br />
the <strong>Odoo</strong> platform for your store. But that’s not the end of<br />
your e-<strong>commerce</strong> journey. The bigger task again <strong>is</strong> to use that<br />
platform to actually build the store and then to add the<br />
necessary extensions in order to create streamlined business<br />
processes. However, what makes th<strong>is</strong> slightly better <strong>is</strong> that you<br />
can outsource th<strong>is</strong>. You don’t have to suddenly become a<br />
developer to get th<strong>is</strong> done. Find the right <strong>Odoo</strong> development<br />
company and give them th<strong>is</strong> task. Just like that, your<br />
e-<strong>commerce</strong> store will be ready!<br />
Have any questions regarding <strong>Odoo</strong> or any E-<strong>commerce</strong><br />
platform? Feel free to comment with your question and we will<br />
try to answer the same to the best of our knowledge.<br />
5
<strong>Th<strong>is</strong></strong> Linkedin Article <strong>is</strong> Originally Posted here:<br />
https://www.linkedin.com/pulse/what-makes-odoo-great-e<br />
-<strong>commerce</strong>-platform-maulik-shah/<br />
6