Need a Website? The Ultimate Website Development Checklist
Online presence has become one of the important deciding factors whether a startup company is going to be successful. Nowadays, people would search the internet for information regarding a brand, service or product that they are interested in before actually making any purchase. In that sense, your website is the front display of your business on the internet. If you are planning to build a website for your business or for personal use, here is a comprehensive guide to help you out.
Online presence has become one of the important deciding factors whether a startup company is going to be successful. Nowadays, people would search the internet for information regarding a brand, service or product that they are interested in before actually making any purchase. In that sense, your website is the front display of your business on the internet. If you are planning to build a website for your business or for personal use, here is a comprehensive guide to help you out.
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N E E D A W E B S I T E ?<br />
THE ULTIMATE<br />
WEBSITE<br />
DEV ELOPM EN<br />
T CHECKLIST
Online presence has become<br />
one of the important deciding<br />
factors whether a startup<br />
company is going to be<br />
successful. Nowadays, people<br />
would search the internet for<br />
information regarding a brand,<br />
service or product that they are<br />
interested in before actually<br />
making any purchase. In that<br />
sense, your website is the front<br />
display of your business on the<br />
internet.
Ten-point<br />
<strong>Ultimate</strong><br />
<strong>Website</strong><br />
Develop m ent<br />
<strong>Checklist</strong><br />
Here are the ten points that you should focus on<br />
when developing your business website:
1. Make sure that your layout<br />
allows your customers to find<br />
what they need easily.<br />
Your customers would expect the menu to be on top of the screen<br />
with your logo on the top left-hand corner if not the top-centre of their<br />
screen. <strong>The</strong> details of your company should follow. Innovation in design<br />
is great, but make sure that your customers will what they need where<br />
they expect it to be. If you turn their browsing experience to a game of<br />
hide-and-seek, they might lose interest and go to your competitor<br />
instead.
2. Create and post high-quality<br />
content that has true value and<br />
benefit to your page visitors.<br />
<strong>The</strong> keywords in your content are important in determining the<br />
ranking of your page in search engines, however, you must remember<br />
that keywords should be used intelligently in your content. Do not<br />
push out content for the sake of putting the keywords out there. At the<br />
end of the day, every business that offers their products and services<br />
wants to show their customers that they are here to help. Create<br />
content that you truly believe your customers need.
3. Incorporate keywords where it<br />
is necessary throughout your<br />
website.<br />
Ranking high in the search engine results can help you establish a<br />
strong online presence. This gives you the opportunity to be seen first<br />
before your competitions. People also tend to trust high ranking<br />
websites more than low ranking ones.
4. Ensure that your website is<br />
optimised for local SEO.<br />
This step is especially useful for small business, it would help your<br />
business grow if your website is optimised for local SEO. It targets your<br />
audience that is near your business. It is critical for your growth to local<br />
traffic instead of just random traffic from across the world.
5. Make sure that your website is<br />
responsive across all devices.<br />
<strong>The</strong> desktop is not the only device where people can view your page,<br />
they can now also view your website in their tablets and phones. If your<br />
page is not responsive across devices, your layout may turn out messy<br />
and confusing. This will definitely not leave a good impression on your<br />
visitors.
6. Grow your network through<br />
gaining subscribers.<br />
You need to be able to connect with your audience to be able to be<br />
successful. Your goal is to be able to collect email subscribers and<br />
social media followers in your platforms. This makes communication<br />
easier for you and your target audience.
7. Take every opportunity to use<br />
video marketingmaterials.<br />
Videos have become a popular marketing material over the years. It<br />
entertains your audiences while still getting your message across.<br />
Another great thing about videos is that you can recycle them as other<br />
content. You can make an article, an infographic or some slides using<br />
the content of your video.
8. Choose your sticky content<br />
wisely.<br />
<strong>The</strong>re are some elements in your page that people would want to see<br />
while browsing your page. It could be a sidebar or the search bar--<br />
whichever it might be, it would make your page much more userfriendly.
9. Create and design a clear and<br />
focused landing page for your<br />
business.<br />
A landing page is created for a certain purpose, so it should not be<br />
cluttered or multi-purpose according to experts in web<br />
development in Sydney. Make sure that the intention of the page is<br />
clear so that your customer would not have to guess.
10. Make the purpose of your<br />
website clear.<br />
Clarity is an important trait of a website. Do not just have a website<br />
simply because everybody has one. Set a goal and build your website<br />
around it. Whether you want to sell a product or grow your network-- it<br />
should be clear all throughout your website.
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