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ISSUE 29 JAN 2018<br />
YOUTH<br />
12456789<br />
ABCDEFG<br />
THE STREETWEAR ISSUE<br />
Stussy’s Comeback Air Force One Skate Culture Fashion & Rap
CONTENTS<br />
PART 1:<br />
The introduction<br />
PART 2:<br />
Culture & fashion<br />
STUSSY’S<br />
COMEBACK<br />
48 12<br />
13 AIR FORCE ONE<br />
16 FASHION AND INTERIOR DESIGN<br />
20 HYPEBEAST TRENDS<br />
24 CHEAPER ALTERNATIVES<br />
52 LIL UZI VERT<br />
32 A$AP MOB<br />
36 PLAYBOI CARTI<br />
42 KANYE WEST<br />
44 TRAVIS SCOTT<br />
STONE ISLAND<br />
STREETWEAR OR<br />
FOOTBALL CASUAL?<br />
2 CONTENTS<br />
3 THE RESELLING UNDERWORLD<br />
6 ENGLISH STREETWEAR<br />
10 WORKWEAR<br />
63 25<br />
PART 3:<br />
The influence of hip-hop<br />
SKATE CULTURE<br />
28 NIKE AIR MAX 97<br />
32 READERS’ PHOTOGRAPHS<br />
36 LIL PUMP’S ASCENSION TO FAME<br />
42 GULLY GUY LEO INTERVIEW<br />
44 INSTAGRAM’S FASHION INFLUENCE<br />
FASHION & RAP
The Nike Air Force One is an historic sneaker staple. Everybody has owned<br />
at least one pair in their lives, and if you haven’t yet, you will soon.<br />
T<br />
In 1982, Nike released the Air Force<br />
1, a basketball shoe that featured a<br />
revolutionary technological innovation:<br />
a pocket of air in the heel for cushioning<br />
and support. The shoe, although<br />
expensive at $89.95, was an immediate<br />
hit among players, from the N.B.A. to<br />
the playground, with professionals like<br />
Moses Malone and Michael Cooper<br />
endorsing them and wearing them<br />
during games.<br />
“Since I came in the door<br />
became one of y’all leaders/<br />
In a fresh pair Air Force One<br />
sneakers/Uptowns we call<br />
‘em uppies when they’re on<br />
divas”<br />
- Kanye West<br />
“<br />
Twenty-five years later, only Pistons forward Rasheed Wallace still wears the shoe in the N.B.A. But the Air Force 1, now priced<br />
at $80 for the basic white-on-white, is a far better seller than when it was introduced. Largely because of its popularity off the<br />
court, it has become the best-selling sneaker ever with more than 1,800 color combinations, many in limited editions that can<br />
cost thousands of dollars.<br />
“It’s the No. 1 seller in the history of athletic footwear,” said Matt Powell, an analyst at SportsOneSource, a research and data<br />
firm in Charlotte, N.C., that follows the sporting-goods industry.<br />
Nike declined to release sales figures, but Powell estimated that about 12 million pairs of the Air Force 1 were sold at its peak in<br />
2005, and 10 million to 11 million were sold last year.<br />
The shoe was originally popular in the East, and Nike is giving loyalists in Baltimore, Philadelphia and New York the chance to<br />
choose 1 of 25 of the most popular models to be re-released in those cities in the summer. Baltimore voted last month, and the<br />
Philadelphia balloting ends Wednesday.<br />
Voting in New York will take place Jan.<br />
2-31. (Polling locations and the winning<br />
models are at nike.com/af1.)<br />
That a 25-year-old sneaker was the<br />
best-selling athletic shoe last year<br />
reflects a change in an industry whose<br />
product is becoming valued more<br />
for its fashion relevance than for its<br />
performance.<br />
Continue reading the main story<br />
Few people buy Air Force 1s to wear on<br />
a basketball court, and many collectors<br />
keep several pairs in pristine condition<br />
to protect their value.<br />
Yet people are still unable to describe<br />
what has made the shoe so popular.<br />
“People want to analyze it death, but<br />
it’s really just that it looks great on your<br />
foot,” said Bobbito Garcia, a sneaker<br />
and hip-hop expert who wrote the book<br />
“Where’d You Get Those? New York<br />
City’s Sneaker Culture: 1960-1987.”<br />
Rare Air Force 1s like the Entourage Edition (in honor<br />
of the HBO show) and a crocodile-skin 25th anniversary<br />
edition cost more than $2,000 at Flight Club New York, a<br />
consignment sneaker store in Lower Manhattan.
Features<br />
NIKE<br />
AIR<br />
FORCE<br />
ONE<br />
A sneaker staple<br />
The Box<br />
The iconic grey-andwhite<br />
box, featuring<br />
the famous Air Force<br />
One logo.<br />
The Air Force One box<br />
is one of the most recognisable<br />
and coveted<br />
parts of sneaker culture.<br />
Different to the standard<br />
orange Nike box,<br />
this shoe box is sure to<br />
stand out amongst the<br />
rest of your sneaker<br />
collection.<br />
The Sole<br />
A shoe imprint<br />
recognised all over<br />
the world, wherever<br />
you go.<br />
The sole of the Air<br />
Force One creates an<br />
imprint that you won’t<br />
miss.<br />
When I walk down the<br />
street, I can instantly<br />
tell a shoe imprint isfrom<br />
an Air Force One<br />
or not. Whether that is<br />
because it is internationally<br />
recognised or<br />
just me being a sneaker<br />
nerd is another<br />
question.<br />
The Upper<br />
A sturdy upper,<br />
although infamously<br />
prone to creasing<br />
badly.<br />
The upper of the Air<br />
Force one is a thing of<br />
beauty. The swoosh<br />
stands against a<br />
slightly chunky upper,<br />
with the Nike logo embroidered<br />
into the heel<br />
of the shoe.<br />
The shoe is prone to<br />
creasing, so be sure to<br />
keep yours in top condition<br />
so that you can<br />
reduce it as much as<br />
you can.
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