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MEYERS CLIENT<br />
CASE STUDY<br />
Project Name: Christmas Campaign<br />
Project Client: Large, national retailer<br />
<strong>Meyers</strong> Lead: Chris Bixler<br />
BACKGROUND<br />
A large national retailer was planning its biggest-ever holiday<br />
rollout and approached <strong>Meyers</strong> to create displays and signage<br />
for 2,200 locations.<br />
PROJECT HIGHLIGHTS<br />
OPPORTUNITY / NEED<br />
<strong>Meyers</strong> produced 2,212 total kits in 72 unique versions. Each kit<br />
was packed on a 96”x48” skid and weighed, on average, 1,000<br />
pounds. Signage was created on multiple substrates, and color<br />
matching was critical.<br />
THE MEYERS APPROACH<br />
This job was 10 times bigger than our typical order from this<br />
client and required <strong>Meyers</strong> to quickly scale up. <strong>Meyers</strong> worked<br />
systematically to maintain consistency in labeling and packing.<br />
“A BIG THANK YOU TO YOU AND YOUR TEAM FOR<br />
ALL THE WORK ON OUR 2018 HOLIDAY PROGRAM.<br />
THE PARTNERSHIP WAS STRONG AND GREATLY<br />
APPRECIATED AS WE BROUGHT THIS TO LIFE. YOU<br />
ALL WERE A PLEASURE TO WORK WITH.”<br />
— DIRECTOR STORE EXPERIENCE VISUAL MERCHANDISING<br />
57<br />
<strong>Meyers</strong> received 57 ocean<br />
containers of materials from<br />
China for this project.<br />
Tree ornaments and toppers<br />
were sub-kitted together so the<br />
appropriate amount would be<br />
packed for each store’s order.<br />
<strong>Meyers</strong> shipped 18 semis a<br />
day for 10 straight days to<br />
deliver all kits.
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