KwaZulu-Natal Business 2019-20 edition

1. VISION
“A diverse, deracialised, prosperous, and sustainable agribusiness sector in KwaZulu-Natal.”
2. MISSION
The ADA strives to promote, establish, facilitate and support the growth of black owned and managed agricultural enterprises along
agricultural value chains in KwaZulu-Natal through partnerships with individuals, communities, private sector and other public sector
institutions in order to achieve a transformed agribusiness sector in the province.
3. OUR VALUES
Organisational values define the key principles and associated behaviours that are required by employees when executing the strategy and
functions of the organisation and state what the beneficiaries and stakeholders can expect from the organisation. The values of the ADA are:
• Integrity: We commit ourselves to ensuring that our purpose, practices and values are ethically sound, at all times
• Accountability: We take accountability for all our actions in dealing with our Clients and Stakeholders and are mindful of possible
consequences emanating from our decisions
• Excellence: We commit to providing quality services and products to all our clients at all times consistent with the spirit of Batho-Pele
• Innovation: We commit to strive for continuous improvements through innovation and promoting a learning organisational culture
4. FOCUS ON OPERATION
In keeping with the outcome of the alignment process between DARD and ADA, the Agency will concentrate on the following:
• agribusiness development and in particular on agro-processing
• on high impact and complex projects that will assist in unlocking public and private resources, as well as assistance in turning
around declining industries
• look at niche and new products that support import substitution and exports
5. OUR PRODUCTS AND SERVICE OFFERINGS
We have developed products and services according to four broad areas in supporting agribusiness development:
Knowledge and Information Services – these include design and dissemination of agribusiness models, agribusiness training modules
and business leadership development;
Financial Resources Mobilisation – these include targeted development finance and investments;
Agribusiness Facilitation Services – these include connecting agribusiness entrepreneurs to information, technological
innovations and markets;
Agribusiness Market Infrastructure Services – these include agribusiness capacity and systems development; as well as
investments in infrastructure.