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Tendence Crystal Art Swiss Made

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Lugano, June 2012<br />

<strong>Tendence</strong> <strong>Crystal</strong> <strong>Art</strong> <strong>Swiss</strong> <strong>Made</strong><br />

<strong>Tendence</strong> is proud to present a very special collection: Summer 2012 will see the launch of the stylish,<br />

eye-catching and avant-garde <strong>Tendence</strong> <strong>Crystal</strong> <strong>Art</strong> <strong>Swiss</strong> <strong>Made</strong> Line which has stemmed from a harmonious<br />

fusion of contemporary <strong>Swiss</strong> design, innovative material combinations and <strong>Art</strong>istic tendencies.<br />

Five iconic models will be launched, each of which is bold and oversized with stunning sparkly Swarovski®<br />

elements hand set on the bezel and case, beneath which lies a <strong>Swiss</strong> movement . The dial is adorned with<br />

prominent <strong>Tendence</strong> signature style numbering, an integral part of the unique design of the <strong>Tendence</strong> <strong>Crystal</strong><br />

<strong>Art</strong> <strong>Swiss</strong> <strong>Made</strong>.<br />

Colour combinations have been carefully selected to create the perfect medley ranging from fashionable<br />

white and rose gold to bold, daring black and blue, all of which are complemented by an attractive, luxurious<br />

leather strap.<br />

Exuding glamour and exclusivity, the <strong>Tendence</strong> <strong>Crystal</strong> <strong>Art</strong> <strong>Swiss</strong> <strong>Made</strong> watch is a highly desirable time piece<br />

which is guaranteed to complete your look and make a big statement - no need for any additional items.<br />

Each <strong>Tendence</strong> <strong>Crystal</strong> <strong>Art</strong> watch comes in an attractive gift box, sure to be used as a memorable keep-sake.<br />

Technical Specifications<br />

Hi Tech Polycarbonate Case || Swarovski® Elements || 48 mm Diameter<br />

<strong>Swiss</strong> 2H ISA Quartz Movement || Mineral Glass Lens || Leather Strap<br />

Water Resistance: 50 meters / 5 ATM<br />

See more Images at www.tendencewatches.com/extra


Lugano, June 2012<br />

Company Information & History<br />

<strong>Tendence</strong> designs and produces an impressive array of unforgettable, irreverent, larger than life timepieces<br />

which are immediately identifiable due to their striking contemporary aesthetic, size and unique case design<br />

complete with distinctive double dial construction and 3-D numbers, which are synonymous with <strong>Tendence</strong>.<br />

Embodied in the innovative, dynamic design of every <strong>Tendence</strong> watch is the philosophy that each individual<br />

should express themselves freely and enjoy their own personal style, a philosophy which is also reflected by<br />

the wide range of collections available, each with its own novel appeal, providing the fundamental constitu-<br />

ents of the larger than life phenomena which encompasses <strong>Tendence</strong> watches and affirms how <strong>Tendence</strong><br />

creates trends, which others can only follow.<br />

Founded in 2007 in Lugano, Switzerland when two people came up with the first ideas to create a watch like<br />

no other, <strong>Tendence</strong> watches are created using a wealth of craftsmanship expertise together with avant-garde<br />

technology, exquisite materials and a healthy dash of irreverent fun. The <strong>Tendence</strong> Team serves the worldwide<br />

markets from the head office in Lugano, Switzerland and the <strong>Tendence</strong> Asia branch in Hong Kong.<br />

Contact:<br />

<strong>Tendence</strong> SA || Via Calloni 1<br />

CH-6900 Lugano || Switzerland<br />

www.tendencewatches.com<br />

Marketing contact: nicole@tendencegroup.ch

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