CONTACT Magazine (Vol.19 No. 2 – June 2019)
The fifth issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce
The fifth issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce
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Innovation in business<br />
Meet the Agripreneurs<br />
Harnessing the power of innovation, leading “agripreneurs” <strong>–</strong> entrepreneurs<br />
in agriculture <strong>–</strong> are using research and development to deliver health<br />
benefits and food security to consumers. Stacy Seeterram and Sophia Stone<br />
reveal the health benefits of Caribbean Cure teas, and Christian Young Sing<br />
explains how he operates a sustainable farming business<br />
by Jeanette G. Awai<br />
Freelance writer<br />
By keeping it 100% natural, with no<br />
additives or flavourings, Caribbean Cure<br />
made its healing loose-leaf teas stand<br />
out on the global market<br />
Sometimes, to modernise business, you have to look back at cultural<br />
traditions. That’s what Stacy Seeterram and Sophia Stone did with Caribbean<br />
Cure’s line of teas. They took Caribbean “bush tea” and turned it into a handcrafted<br />
premium product.<br />
By keeping it 100% natural, with no additives or flavourings, Caribbean<br />
Cure made its healing loose-leaf teas stand out on the global market. The<br />
successful pairing of familiar ingredients like mauby, moringa, ginger and<br />
turmeric, with traditional tea ingredients using a special dehydration process,<br />
created a custom, nutritive and delicious brew.<br />
Award-winning teas<br />
Two years ago, Stone says, “this was just a dream shared in a kitchen”. But<br />
their product gained recognition on a global scale when they were awarded<br />
two Global Tea Championships. They also received a SIAL Selection in<br />
Innovation award in Paris. That accomplishment was particularly exciting<br />
for the entrepreneurial duo: they were up against nearly 3,000 international<br />
companies which were far bigger and better-known in European circles than<br />
their smaller Caribbean product line.<br />
Getting support from the Caribbean Export Development Agency (CEDA),<br />
Stone notes, was “exceptionally lucky, and helped expose our products<br />
internationally. As two women in agro-processing and export, we have<br />
benefitted from CEDA’s WE-Xport programme (supporting Caribbean women<br />
in business), and have also worked hard to build our brand locally and<br />
36 JUNE <strong>2019</strong> chamber.org.tt
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